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Travel Hair Products

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $78K a year here, so Travel Hair Products is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$78K/yr101K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
29%top-5 click share · 34 brands · 76 sellers

Flapen Score

Travel Hair Products against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Hair Products is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Hair Products market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Hair Products 101K times last year and spent an estimated $78K. The top 5 brands take 51% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
4.2%
Market size, estimated
$78Ka year
Top search term
travel hair products94K searches a year

02 · Price

A sale here is worth $18.36.

Listings sell for $18.36 on average, from $3.43 to $64.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.36 that is $0 to $2K a year per listing.

Average price
$18.36inside the $15 to $100 sweet spot
Price range
$3.43–$64.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #124 within Shampoo & Conditioner Sets. It carries 9,363 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#124in Shampoo & Conditioner Sets
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
9,363per listing
Listings tracked
63

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
60 months

Products

Top Travel Hair Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

76

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

29%

Top 20: 71%

Open market

43%

  • COLOR WOW16%
  • Amika11%
  • OUAI10%
  • Biolage8%
  • Olaplex7%
  • Aveda6%

Reviews and returns

What reviews say buyers love and hate about Travel Hair Products

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%−0.07

It is expensive

Expensive

Costs too much

Size-Overall10%−0.06

Comically Small

they're really tight

this may not be the best fit

Smell10%

Bad Smell

NOT fragrance free

smells funny

Hair Related7%−0.06

This did not work for my hair

cannot tell it made any difference in the texture, volume and appearance of my hair

This didn't work at all for my hair

Functionality-Overall6%−0.07

Did NOT work

it never worked

Does not work as described

Love

Smell14%

Nice clean smell

sweet smell

Amazing smell

Quality-Overall12%+1.11

Good quality, as described and arrived quickly

Excellent quality and exactly as described

Excellent Product

Soft Feel7%

Leaves my hair soft

Soft and smooth

super soft

Hair Styling6%+0.70

Curls hair well

styling my hair

WOW has made straightening my hair a breeze

Value For Money6%−0.07

Great value

Cheap price

Great deal

Return

0.7% Return rate 38% Fixable by listing

Size-Overall19%▇█████

Comically Small

they're really tight

this may not be the best fit

Functionality-Overall12%█▇▇▇▇▇

Did NOT work

it never worked

Does not work as described

Smell11%▇▇▇███

Bad Smell

NOT fragrance free

smells funny

Advertised Vs Actual Product10%██▇█▇▇

False advertising

Very deceiving

False advertisement

Suitability Short Hair7%████▇▇

Doesnt work for my hair

Does not work on my hair at all

Doesn't work on my hair

FAQ

Common Travel Hair Products questions

Answered from the same tracked data.