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Travel Hair Dryer

Maybe

Shoppers spend $4.5M a year here. But the average product has 12,236 reviews to catch up to, so Travel Hair Dryer is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$4.5M/yr2.2M searches / yr
90-day growth
+17.5%search demand this quarter
Competition
58%top-5 click share · 14 brands · 54 sellers

Flapen Score

Travel Hair Dryer against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Hair Dryer is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Hair Dryer market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Hair Dryer 2.2M times last year and spent an estimated $4.5M. The top 5 brands take 74% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.5M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+17.5%
Conversion, latest week
4.9%
Market size, estimated
$4.5Ma year
Peak month
June1.3× the quietest month
Top search term
travel hair dryer625K searches a year

02 · Price

A sale here is worth $42.87.

Listings sell for $42.87 on average, from $12.61 to $280.57. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $42.87 that is $171K to $214K a year per listing.

Average price
$42.87inside the $15 to $100 sweet spot
Price range
$12.61–$280.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
$171K–$214K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #40 within Hair Dryers & Accessories. It carries 12,236 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#40in Hair Dryers & Accessories
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
12,236per listing
Listings tracked
22

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Travel Hair Dryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$455K$909K$1.4M$1.8M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

54

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

20%

  • Conair33%
  • slopehill11%
  • REVLON11%
  • Aina10%
  • wavytalk8%
  • SUPGALIY7%

Demand

Travel Hair Dryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Travel Hair Dryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel hair dryer625K/yr
  • dual voltage hair dryer204K/yr
  • mini hair dryer204K/yr
  • travel blow dryer151K/yr
  • portable hair dryer179K/yr
  • small hair dryer152K/yr
  • mini blow dryer109K/yr
  • compact hair dryer89K/yr
  • travel hair dryer with diffuser67K/yr
  • dual voltage travel hair dryer51K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Hair Dryer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.17

Easily breaks

Didn't last

Broke within a month

Heating12%−0.07

Too hot

Does not get hot enough

Not Hot Enough

Size-Overall6%+0.56

Small in size

The cord is EXTREMELY short

Too big

Quality-Overall6%+0.43

Cheap quality

it is very low quality

Bad quality

Weight Heavy5%−0.02

Heavy and bulky

Heavier than I expected

VERY heavy

Love

Quality-Overall12%+0.43

Great all arround product

Excellent product

Great looking product

Value For Money10%+0.47

less expensive

Great buy

Fair price

Weight Light9%+0.62

Additionally, this is wicked lightweight which was another surprise

Love it much lighter weight than the regular one

Lightweight and easy to use

Moist/Dry7%+0.36

Dries hair fast

Dries fast

Dries hair fast

Size-Overall7%+0.56

They fit well

Fits nicely in your hand

I also LOVE the Size of It

Return

2.9% Return rate 29% Fixable by listing

Size-Overall13%▇▇▇▇█▇

Small in size

The cord is EXTREMELY short

Too big

Functionality-Overall11%▇▇▇▇▇█

Did not turn on

Did not work

Never worked

Weight Heavy9%▇▇██▇▆

Heavy and bulky

Heavier than I expected

VERY heavy

Heating8%▇▇▇▇▇█

Too hot

Does not get hot enough

Not Hot Enough

Advertised Vs Actual Product8%▇███▇█

FAQ

Common Travel Hair Dryer questions

Answered from the same tracked data.