Travel Face Wipes
FailThe top 5 brands take 100% of clicks, so Travel Face Wipes is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $674K/yr543K searches / yr
- 90-day growth
- +16.8%search demand this quarter
- Competition
- 94%top-5 click share · 5 brands · 65 sellers
Flapen Score
Travel Face Wipes against its category
The dotted line is the Beauty & Personal Care average. Past it, Travel Face Wipes is stronger. Inside it, weaker.
Market
The Travel Face Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Travel Face Wipes 543K times last year and spent an estimated $674K. All 5 brands take every click. Demand peaks in May. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 12.4% of those searches ended in a purchase.
Shoppers searched for this 543K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $674K a year.
- Searches, last 12 months
- 543K
- Growth, 90 days vs prior 90
- +16.8%
- Conversion, latest week
- 12.4%
- Market size, estimated
- $674Ka year
- Peak month
- May4.8× the quietest month
- Top search term
- travel makeup wipes65K searches a year
02 · Price
A sale here is worth $10.04.
Listings sell for $10.04 on average, from $2.00 to $25.46. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At $10.04 that is $100K to $125K a year per listing.
- Average price
- $10.04under the $15 to $100 sweet spot
- Price range
- $2.00–$25.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $100K–$125K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Cleansers. It carries 14,073 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Cleansers
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 14,073per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Travel Face Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Neutrogena Makeup Remover Towelettes for Face with Micellar Water Daily Alcohol-Free Gently Removes Oil Dirt and Waterproof Makeup in a Simple Fully Plant-Based Cloth 25 ct
- Price
- $6.40
- Rating
- 4.8/5
- Reviews
- 73,796
- Age
- 9y ago

Neutrogena Make-Up Remover Cleansing Towelettes 7 Count Packaging May Vary
- Price
- $2.00
- Rating
- 4.7/5
- Reviews
- 8,478
- Age
- 10y ago

World Amenities - Makeup Remover Wipes - Alcohol Free - Vitamin E Face Wipes for Sensitive Skin Comfort - Individually Wrapped - Travel Friendly Facial Cleansing Wipes - 50 Count
- Price
- $11.68
- Rating
- 4.4/5
- Reviews
- 1,495
- Age
- 6y ago

mivida 40 Count Hypoallergenic Makeup Wipes Individually Wrapped with Vitamin E | Dermatologist Tested Face Wipes | Alcohol-Free Fragrance Free Individual Makeup Remover Wipes for Sensitive Skin
- Price
- $7.91
- Rating
- 4.5/5
- Reviews
- 384
- Age
- 5mo ago

Ursa Major Essential Face Wipes | Natural Biodegradable Cruelty-Free | Cleanse Exfoliate Soothe and Hydrate | Individually Wrapped | 20 Count
- Price
- $25.46
- Rating
- 4.6/5
- Reviews
- 1,745
- Age
- 13y ago
Trending
estimated 90-day click momentum
mivida 40 Count Hypoallergenic Makeup Wipes Individually Wrapped with Vitamin E | Dermatologist Tested Face Wipes | Alcohol-Free Fragrance Free Individual Makeup Remover Wipes for Sensitive Skin
- Price
- $7.91
- Rating
- 4.5/5
- Reviews
- 384
- Age
- 5mo ago

Ursa Major Essential Face Wipes | Natural Biodegradable Cruelty-Free | Cleanse Exfoliate Soothe and Hydrate | Individually Wrapped | 20 Count
- Price
- $25.46
- Rating
- 4.6/5
- Reviews
- 1,745
- Age
- 13y ago

Cetaphil Face and Body Wipes Gentle Skin Cleansing Cloths 50 Count Twin Pack for Dry Sensitive Skin Flip Top Closure Great for the Gym Travel in the Car Hypoallergenic Fragrance Free
- Price
- $10.97
- Rating
- 4.7/5
- Reviews
- 2,799
- Age
- 4y ago

World Amenities - Makeup Remover Wipes - Alcohol Free - Vitamin E Face Wipes for Sensitive Skin Comfort - Individually Wrapped - Travel Friendly Facial Cleansing Wipes - 50 Count
- Price
- $11.68
- Rating
- 4.4/5
- Reviews
- 1,495
- Age
- 6y ago

Neutrogena Makeup Remover Towelettes for Face with Micellar Water Daily Alcohol-Free Gently Removes Oil Dirt and Waterproof Makeup in a Simple Fully Plant-Based Cloth 25 ct
- Price
- $6.40
- Rating
- 4.8/5
- Reviews
- 73,796
- Age
- 9y ago
Newest
by launch date
mivida 40 Count Hypoallergenic Makeup Wipes Individually Wrapped with Vitamin E | Dermatologist Tested Face Wipes | Alcohol-Free Fragrance Free Individual Makeup Remover Wipes for Sensitive Skin
- Price
- $7.91
- Rating
- 4.5/5
- Reviews
- 384
- Age
- 5mo ago

Cetaphil Face and Body Wipes Gentle Skin Cleansing Cloths 50 Count Twin Pack for Dry Sensitive Skin Flip Top Closure Great for the Gym Travel in the Car Hypoallergenic Fragrance Free
- Price
- $10.97
- Rating
- 4.7/5
- Reviews
- 2,799
- Age
- 4y ago

World Amenities - Makeup Remover Wipes - Alcohol Free - Vitamin E Face Wipes for Sensitive Skin Comfort - Individually Wrapped - Travel Friendly Facial Cleansing Wipes - 50 Count
- Price
- $11.68
- Rating
- 4.4/5
- Reviews
- 1,495
- Age
- 6y ago

Neutrogena Makeup Remover Towelettes for Face with Micellar Water Daily Alcohol-Free Gently Removes Oil Dirt and Waterproof Makeup in a Simple Fully Plant-Based Cloth 25 ct
- Price
- $6.40
- Rating
- 4.8/5
- Reviews
- 73,796
- Age
- 9y ago

Cetaphil Gentle Makeup Removing Face Wipes Daily Cleansing Facial Towelettes Gently Remove Makeup Fragrance and Alcohol Free 25 Count
- Price
- $5.87
- Rating
- 4.7/5
- Reviews
- 9,815
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
65
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Neutrogena79%
- Cetaphil6%
- World Amenities6%
- mivida5%
- Ursa Major4%
Demand
Travel Face Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 4.8×
Search terms
Top Travel Face Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- travel makeup wipes65K/yr
- mini makeup wipes63K/yr
- travel face wipes57K/yr
- makeup remover wipes travel48K/yr
- individual makeup remover wipes46K/yr
- face wipes travel34K/yr
- makeup remover wipes individually wrapped33K/yr
- makeup wipes individually wrapped24K/yr
- makeup wipes travel size24K/yr
- travel makeup remover wipes22K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Face Wipes
We read the reviews and the return reasons for every product selling here.
“This time, they have a really gross smell to them”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Face Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









