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Travel Diffuser Hair Dryer

Fail

The top 5 brands take 97% of clicks, so Travel Diffuser Hair Dryer is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$85K/yr63K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
64%top-5 click share · 7 brands · 14 sellers

Flapen Score

Travel Diffuser Hair Dryer against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Diffuser Hair Dryer is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Diffuser Hair Dryer market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Diffuser Hair Dryer 63K times last year and spent an estimated $85K. The top 5 brands take 97% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
3.7%
Market size, estimated
$85Ka year
Peak month
June1.5× the quietest month
Top search term
confu hair dryer24K searches a year

02 · Price

A sale here is worth $36.58.

Listings sell for $36.58 on average, from $9.39 to $93.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $36.58 that is $4K to $9K a year per listing.

Average price
$36.58inside the $15 to $100 sweet spot
Price range
$9.39–$93.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #234 within Hair Dryers & Accessories. It carries 5,439 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
13.0%
Average rank
#234in Hair Dryers & Accessories
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
5,439per listing
Listings tracked
24

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Travel Diffuser Hair Dryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

14

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

1%

  • Brand 149%
  • Brand 238%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Travel Diffuser Hair Dryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Travel Diffuser Hair Dryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • confu hair dryer24K/yr
  • mini hair diffuser8K/yr
  • confu8K/yr
  • aina hair dryer with diffuser4K/yr
  • small hair diffuser6K/yr
  • aina hair dryer5K/yr
  • mini diffuser hair3K/yr
  • aina3K/yr
  • confu ionic blow dryer 1600w2K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Diffuser Hair Dryer

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Weight Light”
18%of negative reviews mention “Durability”
3.1%of orders come back
“Didnt last”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Travel Diffuser Hair Dryer questions

Answered from the same tracked data.