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Travel Diffuser

Maybe

Products sell for $23.21 on average, inside the sweet spot. But the average product has 5,163 reviews to catch up to, so Travel Diffuser is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$141K/yr153K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
60%top-5 click share · 19 brands · 34 sellers

Flapen Score

Travel Diffuser against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Diffuser is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Diffuser market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Diffuser 153K times last year and spent an estimated $141K. The top 5 brands take 67% of clicks. Demand peaks in May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
4.0%
Market size, estimated
$141Ka year
Peak month
May1.7× the quietest month
Top search term
travel diffuser59K searches a year

02 · Price

A sale here is worth $23.21.

Listings sell for $23.21 on average, from $6.57 to $108.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $23.21 that is $6K to $12K a year per listing.

Average price
$23.21inside the $15 to $100 sweet spot
Price range
$6.57–$108.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #22 within Hair Dryers & Accessories. It carries 5,163 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#22in Hair Dryers & Accessories
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
5,163per listing
Listings tracked
24

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Travel Diffuser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

34

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

28%

  • Brand 131%
  • Brand 215%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Travel Diffuser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Travel Diffuser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel diffuser59K/yr
  • travel hair diffuser30K/yr
  • collapsible diffuser for hair dryer12K/yr
  • silicone diffuser attachment10K/yr
  • travel diffuser hair dryer attachment10K/yr
  • travel hair diffuser for curly hair8K/yr
  • collapsible hair diffuser8K/yr
  • collapsible diffuser5K/yr
  • silicone diffuser6K/yr
  • portable hair diffuser4K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Diffuser

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Size-Overall”
4.1%of orders come back
“So tiny”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Travel Diffuser questions

Answered from the same tracked data.