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52

travel deodorant men

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 59Growth 61Conversion 91Competition 42Returns 99Price range 59Avg price 35Brand share 2Review moat 25Quality gap 24

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Growth

Good+36.9%

90-day search growth — must beat 0% to launch

Market size

Good$486K

$486K/yr · 434K searches

Price range

Good$1.05–$35.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.20

avg listing price — sweet spot $15–$100

Review moat

Bad4,461.52

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, travel deodorant men is a $486K/yr Amazon United States market (434K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

travel deodorant men market data

Units sold / yr
60K–80K
avg 3,000–4,000/product
Revenue / yr
$612K–$816K
units × avg price
Conversion rate
11.0%
Avg BSR
#295
Page quality
0%
Prime
96%
Sponsored
33%
Out of stock
1.5%
Avg brand age
76 months
Avg seller age
132 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

218

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

60%

Top 20: 93%

Open market

0%

  • Old Spice53%
  • Gillette21%
  • Degree16%
  • DOVE MEN + CARE6%
  • Dove4%
  • Mennen1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +36.9% search growth over the last 90 days.
18K13KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.7×

Top travel deodorant men search terms

  • travel deodorant men103K/yr
  • travel size deodorant men107K/yr
  • mens travel deodorant31K/yr
  • travel size mens deodorant25K/yr
  • old spice travel size29K/yr
  • old spice travel size deodorant11K/yr
  • travel deodorant for men11K/yr
  • travel mens deodorant14K/yr
  • travel size old spice deodorant17K/yr
  • mens travel size deodorant11K/yr
All search terms

Top travel deodorant men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$24K10%$49K15%$73K20%$97K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about travel deodorant men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell32%

“Clean Fresh Scent”

Value For Money11%

“Fairly priced”

Quality-Overall10%

“Good Quality Body Wash”

Size-Overall8%

“I love the size so convenient”

Advertised Vs Actual Product6%

“As advertised”

Efficiency5%

“Does the job well”

Durability4%

“has used that for years”

Moist/Dry2%

“It keeps me dry”

Ease Of Use2%

“Easy to use”

Allergies2%

“No Irritation”

What buyers complain about

Size-Overall15%

“great cent the bottle is small”

Smell12%

“it has a very strong scent”

Durability9%

“Breaks apart”

Value For Money8%

“expensive”

Allergies5%

“got a rash”

Quality-Overall4%

“Quality control has to be improved”

Advertised Vs Actual Product4%

“not what was shown”

Stain Resistance4%

“Can stain clothes”

Functionality-Overall3%

“so I couldn't actually release anything”

Defective Material/Parts2%

“ONE OF THE TWO UNITS CAME IN DAMAGED”

Top return reasons

Smell19%
Advertised Vs Actual Product17%
Size-Overall9%
Functionality-Overall8%
Value For Money7%
Defective Material/Parts7%
Product Condition5%
Adhesion/Stickiness3%
Leak-Proof3%
Color3%

Common questions

Is travel deodorant men profitable to sell on Amazon United States?
The niche generates $486K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +36.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the travel deodorant men niche?
6 brands and 218 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in travel deodorant men?
Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 0.2%.
When does demand for travel deodorant men peak?
Demand peaks in Jul–Aug; the busiest month runs 2.7× the quietest.
What does it cost to enter the travel deodorant men niche?
Listings span $1.05–$35.35; the average listing price is $10.20 (sweet spot $15–$100). The average incumbent carries 4,462 reviews — the moat a new listing must climb.