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Trader Joes Sunscreen

Maybe

Returns run at only 0.6% of orders. But the top 5 products take 100% of clicks, so Trader Joes Sunscreen is a Maybe.

Filters Trending
Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$179K/yr82K searches / yr
90-day growth
+124.3%search demand this quarter
Competition
100%top-5 click share · 4 brands · 114 sellers

Flapen Score

Trader Joes Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Trader Joes Sunscreen is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trader Joes Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Trader Joes Sunscreen 82K times last year and spent an estimated $179K. All 4 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +124.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+124.3%
Conversion, latest week
7.9%
Market size, estimated
$179Ka year
Peak month
June3.6× the quietest month
Top search term
trader joes sunscreen68K searches a year

02 · Price

A sale here is worth $27.84.

Listings sell for $27.84 on average, from $17.03 to $50.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At $27.84 that is $42K to $56K a year per listing.

Average price
$27.84inside the $15 to $100 sweet spot
Price range
$17.03–$50.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,500–2,000
Revenue per listing a year
$42K–$56K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,157 within Sunscreens & Tanning Products. It carries 308 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#2,157in Sunscreens & Tanning Products
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
308per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Trader Joes Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$36K$72K$107K$143K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

114

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Trader Joe’s75%
  • Generic13%
  • TJ's8%
  • Trader Joe's4%

Demand

Trader Joes Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×

Search terms

Top Trader Joes Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trader joes sunscreen68K/yr
  • trader joes daily facial sunscreen spf 406K/yr
  • trader joes face sunscreen4K/yr
  • trader joes daily facial sunscreen3K/yr
  • trader joes sunscreen face1K/yr

Reviews and returns

What reviews say buyers love and hate about Trader Joes Sunscreen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.06

Not the best

Value For Money20%−0.08

Not worth it

Suitability Combination Skin10%+0.27

The only reason to not give the sunscreen 5 stars is because it didn't interact super well with my sensitive skin

Sensitivity-Overall7%+0.16

I have fair skin and easily burn

Size-Overall4%−0.02

The tube was kind of small too

Love

Value For Money15%−0.08

way cheaper

Fair price too

price point is okay

Soft Feel13%

It also leaves my skin soft

I couldn't believe how soft

Goes in silky smooth

Quality-Overall12%−0.06

Best face sunscreen on the market

Great product

Its a really good product

Suitability Oily Skin10%+0.45

Good for oily or combination or oily skin

the invisible gel feels so good on the skin

This sunscreen is perfect for face and bald spots

Protection8%+0.83

It protected my face

I can work out, sweat and it still protects well

Really protects on all-day runs

Return

0.6% Return rate 36% Fixable by listing

Advertised Vs Actual Product23%▅▆▅▃█▃
Value For Money19%▁▄▁█▄▆

Not worth it

Leak-Proof8%█▁▅▁▁▁
Size-Overall5%▁▁▁▁█▁

The tube was kind of small too

Functionality-Overall4%▁▁▅▁▁█

FAQ

Common Trader Joes Sunscreen questions

Answered from the same tracked data.