Is trader joes sunscreen profitable to sell on Amazon United States?

The niche generates $179K/yr across 5 tracked products. 90-day search growth is +124.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the trader joes sunscreen niche?

4 brands and 114 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in trader joes sunscreen?

Top complaints mined from reviews: Quality-Overall, Value For Money, Suitability Combination Skin. The return rate is 0.6%.

When does demand for trader joes sunscreen peak?

Demand peaks in May–Jun–Jul; the busiest month runs 3.6× the quietest.

What does it cost to enter the trader joes sunscreen niche?

Listings span $17.03–$50.65; the average listing price is $27.84 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.

trader joes sunscreen

Worth a look

Shows low returns (0.6%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Growth

Incredible+124.3%

90-day search growth — must beat 0% to launch

Avg price

Incredible$27.84

avg listing price — sweet spot $15–$100

Price range

Incredible$17.03–$50.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great307.8

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$179K

$179K/yr · 82K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, trader joes sunscreen is a $179K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

trader joes sunscreen market data

Units sold / yr: 6K–8K; avg 1,500–2,000/product
Revenue / yr: $167K–$223K; units × avg price
Conversion rate: 7.9%
Avg BSR: #2,157
Page quality: 0%
Prime: 60%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 126 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

114

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Trader Joe’s75%
Generic13%
TJ's8%
Trader Joe's4%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +124.3% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×

Open Trend

Top trader joes sunscreen search terms

trader joes sunscreen68K/yr +134.3%6.2% conv.
trader joes daily facial sunscreen spf 406K/yr +134.8%7.5% conv.
trader joes face sunscreen4K/yr +40.0%9.9% conv.
trader joes daily facial sunscreen3K/yr +81.9%9.5% conv.
trader joes sunscreen face1K/yr +27.6%8.6% conv.

All search terms

Top trader joes sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Trader Joes Daily Facial Sunscreen Broad Spectrum SPF 40 Oil Free Invisible Gel Formula Fragrance Free Water Sweat Resistant 1.70 Fl Oz (Pack of 1)

Trader Joe’s$17.034.7★888 rev

Trader Joes Nourish Spray Sunscreen SPF 50+ Broad Spectrum (2-Pack)

TJ's$20.684.7★513 rev

Generic Trader Jo Daily Facial Sunscreen Broad Spectrum SPF40 oil free invisible gel formula fragrance free water + Sweat Resistance (3 Pack)

Generic$50.654.5★11 rev

Trader Jo Invisible Gel Body Sunscreen Broad Spectrum SPF 40 Oil Free Clear Color Gel Formula Fragrance Free Water Sweat Resistant 5 Fl Oz

Generic$27.534.6★12 rev

Trader Joes Face & Body Sunscreen SPF30 (Pack of 2)

Trader Joe's$23.314.8★115 rev

Newest

by launch date

Generic Trader Jo Daily Facial Sunscreen Broad Spectrum SPF40 oil free invisible gel formula fragrance free water + Sweat Resistance (3 Pack)

Generic$50.6511 rev

2y ago

Trader Jo Invisible Gel Body Sunscreen Broad Spectrum SPF 40 Oil Free Clear Color Gel Formula Fragrance Free Water Sweat Resistant 5 Fl Oz

Generic$27.5312 rev

2y ago

Trader Joes Daily Facial Sunscreen Broad Spectrum SPF 40 Oil Free Invisible Gel Formula Fragrance Free Water Sweat Resistant 1.70 Fl Oz (Pack of 1)

Trader Joe’s$17.03888 rev

4y ago

Trader Joes Nourish Spray Sunscreen SPF 50+ Broad Spectrum (2-Pack)

TJ's$20.68513 rev

7y ago

Trader Joes Face & Body Sunscreen SPF30 (Pack of 2)

Trader Joe's$23.31115 rev

9y ago

What buyers say about trader joes sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“way cheaper”

Soft Feel13%

“It also leaves my skin soft”

Quality-Overall12%

“Best face sunscreen on the market”

Suitability Oily Skin10%

“Good for oily or combination or oily skin”

Protection8%

“It protected my face”

Suitability Combination Skin8%

“works really really well under makeup”

Moist/Dry7%

“it dries down quickly”

Ease Of Application7%

“Love how it feels after application”

Weight Light5%

“Very lightweight”

Texture/Consistency-Overall2%

“Love the texture”

What buyers complain about

Quality-Overall20%

“Not the best”

Value For Money20%

“Not worth it”

Suitability Combination Skin10%

“The only reason to not give the sunscreen 5 stars is because it didn't interact super well with my sensitive skin”

Sensitivity-Overall7%

“I have fair skin and easily burn”

Size-Overall4%

“The tube was kind of small too”

Texture/Consistency-Overall4%

“Trying to put anything over it like makeup just did not work as the gel kind of has a slick texture”

Moist/Dry4%

“took a long time to dry down”

Suitability Oily Skin4%

“I have oily skin in the summer”

Top return reasons

Advertised Vs Actual Product23%

Value For Money19%

Leak-Proof8%

Size-Overall5%

Functionality-Overall4%

Oily/Greasy4%

Skin Health4%

Ingredients-Overall4%

Ease Of Use4%

Gap/Hole3%

Common questions

Is trader joes sunscreen profitable to sell on Amazon United States?: The niche generates $179K/yr across 5 tracked products. 90-day search growth is +124.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the trader joes sunscreen niche?: 4 brands and 114 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in trader joes sunscreen?: Top complaints mined from reviews: Quality-Overall, Value For Money, Suitability Combination Skin. The return rate is 0.6%.
When does demand for trader joes sunscreen peak?: Demand peaks in May–Jun–Jul; the busiest month runs 3.6× the quietest.
What does it cost to enter the trader joes sunscreen niche?: Listings span $17.03–$50.65; the average listing price is $27.84 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.