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Trader Joes Lip Balm

Fail

The top 5 brands take 100% of clicks, so Trader Joes Lip Balm is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$636K/yr549K searches / yr
90-day growth
-33.2%search demand this quarter
Competition
63%top-5 click share · 5 brands · 721 sellers

Flapen Score

Trader Joes Lip Balm against its category

The dotted line is the Beauty & Personal Care average. Past it, Trader Joes Lip Balm is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trader Joes Lip Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Trader Joes Lip Balm 549K times last year and spent an estimated $636K. All 5 brands take every click. Demand peaks in Jan–May–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 549K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $636K a year.

Searches, last 12 months
549K
Growth, 90 days vs prior 90
-33.2%
Conversion, latest week
10.5%
Market size, estimated
$636Ka year
Peak month
December3.5× the quietest month
Top search term
dr bronners lip balm154K searches a year

02 · Price

A sale here is worth $11.01.

Listings sell for $11.01 on average, from $1.82 to $23.70. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $11.01 that is $22K to $28K a year per listing.

Average price
$11.01under the $15 to $100 sweet spot
Price range
$1.82–$23.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$22K–$28K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #651 within Lip Care. It carries 4,693 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#651in Lip Care
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
4,693per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Trader Joes Lip Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

721

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 231%
  • Brand 33%
  • Brand 41%
  • Brand 51%

Demand

Trader Joes Lip Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Trader Joes Lip Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr bronners lip balm154K/yr
  • candy cane chapstick73K/yr
  • peppermint chapstick69K/yr
  • peppermint lip balm50K/yr
  • dr bronner lip balm31K/yr
  • dr bronners chapstick27K/yr
  • dr. bronners lip balm23K/yr
  • dr bronner chapstick14K/yr
  • chapstick candy cane19K/yr
  • chapstick peppermint15K/yr

Reviews and returns

What reviews say buyers love and hate about Trader Joes Lip Balm

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Moist/Dry”
18%of negative reviews mention “Smell”
0.4%of orders come back
“Not exactly unscented”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Trader Joes Lip Balm questions

Answered from the same tracked data.