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Trader Joes Body Wash

Fail

The top 5 brands take 100% of clicks, so Trader Joes Body Wash is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$182K/yr94K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
75%top-5 click share · 4 brands · 648 sellers

Flapen Score

Trader Joes Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Trader Joes Body Wash is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trader Joes Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Trader Joes Body Wash 94K times last year and spent an estimated $182K. All 4 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
10.2%
Market size, estimated
$182Ka year
Top search term
365 body wash30K searches a year

02 · Price

A sale here is worth $19.15.

Listings sell for $19.15 on average, from $6.90 to $43.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $19.15 that is $19K to $24K a year per listing.

Average price
$19.15inside the $15 to $100 sweet spot
Price range
$6.90–$43.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$19K–$24K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #1,496 within Cleansers. It carries 627 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
64%
Out of stock, average day
0.9%
Average rank
#1,496in Cleansers
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
627per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Trader Joes Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

648

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 222%
  • Brand 38%
  • Brand 47%

Demand

Trader Joes Body Wash search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Trader Joes Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 365 body wash30K/yr
  • trader joes body wash15K/yr
  • trader joes shampoo12K/yr
  • whole foods body wash6K/yr
  • trader joes tea tree shampoo9K/yr
  • trader joes shampoo and conditioner6K/yr
  • 365 shower gel4K/yr
  • body wash 3655K/yr
  • trader joes tea tree tingle shampoo4K/yr
  • trader joes body wash oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Trader Joes Body Wash

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
0.1%of orders come back
“this one smells like chemicals”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Trader Joes Body Wash questions

Answered from the same tracked data.