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Trader Joes Body Butter

Fail

The top 5 brands take 100% of clicks, so Trader Joes Body Butter is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$118K/yr122K searches / yr
90-day growth
-38.1%search demand this quarter
Competition
97%top-5 click share · 4 brands · 141 sellers

Flapen Score

Trader Joes Body Butter against its category

The dotted line is the Beauty & Personal Care average. Past it, Trader Joes Body Butter is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trader Joes Body Butter market on Amazon at a glance

Shoppers on Amazon United States searched for Trader Joes Body Butter 122K times last year and spent an estimated $118K. All 4 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-38.1%
Conversion, latest week
4.8%
Market size, estimated
$118Ka year
Peak month
February2.5× the quietest month
Top search term
trader joes body butter71K searches a year

02 · Price

A sale here is worth $20.10.

Listings sell for $20.10 on average, from $12.07 to $40.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $20.10 that is $10K to $15K a year per listing.

Average price
$20.10inside the $15 to $100 sweet spot
Price range
$12.07–$40.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #288 within Body Butters. It carries 1,653 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
25.2%
Average rank
#288in Body Butters
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
1,653per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Trader Joes Body Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

141

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 28%
  • Brand 34%
  • Brand 43%

Demand

Trader Joes Body Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Trader Joes Body Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trader joes body butter71K/yr
  • brazil nut body butter18K/yr
  • trader joes brazil nut body butter12K/yr
  • trader joes ultra rich body butter7K/yr
  • ultra rich body butter trader joes7K/yr
  • brazilian nut body butter4K/yr
  • trader joe body butter4K/yr

Reviews and returns

What reviews say buyers love and hate about Trader Joes Body Butter

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Smell”
38%of negative reviews mention “Smell”
0.5%of orders come back
“Smells weird”
A buyer, on “Smell”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Trader Joes Body Butter questions

Answered from the same tracked data.