Is trader joes body butter profitable to sell on Amazon United States?

The niche generates $118K/yr across 6 tracked products. 90-day search growth is -38.1%. Flapen's verdict: Skip it (34/100).

How competitive is the trader joes body butter niche?

4 brands and 141 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in trader joes body butter?

Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.5%.

When does demand for trader joes body butter peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the trader joes body butter niche?

Listings span $12.07–$40.60; the average listing price is $20.10 (sweet spot $15–$100). The average incumbent carries 1,653 reviews — the moat a new listing must climb.

trader joes body butter

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$20.10

avg listing price — sweet spot $15–$100

Price range

Great$12.07–$40.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,652.5

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$118K

$118K/yr · 122K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-38.1%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, trader joes body butter is a $118K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 34/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

trader joes body butter market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: $101K–$121K; units × avg price
Conversion rate: 4.8%
Avg BSR: #288
Page quality: 0%
Prime: 83%
Sponsored: 50%
Out of stock: 25.2%
Avg brand age: 73 months
Avg seller age: 114 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

141

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Trader Joe's85%
Generic8%
Palmer's4%
eos3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.1% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top trader joes body butter search terms

trader joes body butter71K/yr -40.0%2.9% conv.
brazil nut body butter18K/yr +0.7%2.7% conv.
trader joes brazil nut body butter12K/yr -9.8%3.8% conv.
trader joes ultra rich body butter7K/yr -64.8%0.5% conv.
ultra rich body butter trader joes7K/yr -64.5%0.5% conv.
brazilian nut body butter4K/yr +11.0%2.7% conv.
trader joe body butter4K/yr -41.1%2.5% conv.

All search terms

Top trader joes body butter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Trader Joes Brazil Nut Body Butter Made With Acai and Guarana Extracts Net Wt. 8 Oz (227g) - Pack of 1

Trader Joe's$17.734.6★318 rev

Trader Joes Coconut Body Butter 8 Ounce (Pack of 2)

Trader Joe's$22.494.7★2,137 rev

Trader jos Ultra Rich Body Butter with shea butter coconut oil passion fruit seed oil etc - Vanilla orchid scent 8 oz Pack of 1

Generic$40.605.0★2 rev

Trader Joes Coconut Body Butter 8 oz

Trader Joe's$15.064.7★123 rev

Palmers Coconut Oil Formula Brazilian Coco Cream with Vitamin E 8.8 Fl Oz Whipped Bum Bust & Body Cream Helps with Skin Tightening & Firming

Palmer's$12.074.6★2,793 rev

Newest

by launch date

Trader jos Ultra Rich Body Butter with shea butter coconut oil passion fruit seed oil etc - Vanilla orchid scent 8 oz Pack of 1

Generic$40.602 rev

1y ago

eos Cashmere Whipped Oil Body Butter Vanilla Cashmere 72 Hour Weightless Moisture For Dry Skin Rich Formula and Deep Hydration Body Care 10 oz

eos$12.624,542 rev

1y ago

Palmers Coconut Oil Formula Brazilian Coco Cream with Vitamin E 8.8 Fl Oz Whipped Bum Bust & Body Cream Helps with Skin Tightening & Firming

Palmer's$12.072,793 rev

2y ago

Trader Joes Brazil Nut Body Butter Made With Acai and Guarana Extracts Net Wt. 8 Oz (227g) - Pack of 1

Trader Joe's$17.73318 rev

3y ago

Trader Joes Coconut Body Butter 8 oz

Trader Joe's$15.06123 rev

5y ago

What buyers say about trader joes body butter

What buyers praise and complain about, mined from review topics.

What buyers love

Smell39%

“Soft scent”

Soft Feel13%

“Smooth & creamy”

Moist/Dry12%

“Super hydrating”

Quality-Overall5%

“Overall, a good product and easy to use”

Suitability Dry Skin4%

“Works great on really dry skin”

Value For Money3%

“Great value”

Texture/Consistency-Overall3%

“Amazing texture”

Brightness/Shine/Glow2%

“Glow”

Suitability Combination Skin2%

“This stuff feels amazing on your skin”

Absorbency2%

“absorbed well”

What buyers complain about

Smell38%

“Smells weird”

Moist/Dry4%

“not as hydrating as I heard”

Value For Money3%

“However, the price point is too high”

Allergies3%

“Allergic to it”

Size-Overall2%

“Size is Big”

Suitability Dry Skin2%

“I have very dry skin”

Oily/Greasy2%

“too much can seem a tad oily. it is whipped oil after all.”

Thickness1%

“It goes on thick”

Advertised Vs Actual Product1%

“the claims are exaggerated”

Durability1%

“Doesnt last”

Top return reasons

Smell62%

Product Condition8%

Advertised Vs Actual Product5%

Leak-Proof4%

Texture/Consistency-Overall3%

Moist/Dry3%

Value For Money2%