Is tph by taraji hair products profitable to sell on Amazon United States?

The niche generates $280K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +21.6%. Flapen's verdict: Skip it (46/100).

How competitive is the tph by taraji hair products niche?

2 brands and 83 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tph by taraji hair products?

Top complaints mined from reviews: Oily/Greasy, Size-Overall, Smell. The return rate is 0.7%.

When does demand for tph by taraji hair products peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the tph by taraji hair products niche?

Listings span $8.26–$34.54; the average listing price is $15.53 (sweet spot $15–$100). The average incumbent carries 2,806 reviews — the moat a new listing must climb.

tph by taraji hair products

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$15.53

avg listing price — sweet spot $15–$100

Price range

Good$8.26–$34.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Growth

Good+21.6%

90-day search growth — must beat 0% to launch

Market size

Good$280K

$280K/yr · 327K searches

Review moat

Okay2,806

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tph by taraji hair products is a $280K/yr Amazon United States market (327K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

tph by taraji hair products market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $233K–$311K; units × avg price
Conversion rate: 5.5%
Avg BSR: #525
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Vaseline91%
TPH by Taraji9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top tph by taraji hair products search terms

vaseline glow62K/yr +50.3%6.8% conv.
vaseline shimmering body oil45K/yr +53.6%8.5% conv.
taraji p henson hair products38K/yr +0.4%0.4% conv.
vaseline shimmer25K/yr +39.7%7.3% conv.
tph by taraji hair products40K/yr -16.0%0.3% conv.
taraji p henson body products18K/yr +17.0%0.1% conv.
vaseline illuminate me15K/yr +15.0%7.7% conv.
illuminate me by vaseline body butter12K/yr +35.9%7.2% conv.
tph15K/yr -5.3%0.3% conv.
vaseline illuminate me shimmering body oil7K/yr +87.2%11.2% conv.

All search terms

Top tph by taraji hair products products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz

Vaseline$8.314.5★2,787 rev

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz

Vaseline$8.324.5★2,710 rev

Vaseline Illuminate Me Shimmering Body Oil Created for Melanin Rich Skin Illuminates Skin with Finishing Touch of Shimmer for Glowing Skin 3.3 oz

Vaseline$10.044.6★10,526 rev

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack

Vaseline$10.894.4★275 rev

Vaseline Illuminate Me Shea Butter Whipped Body Butter for Melanin Rich Skin Provides 24 Hour Moisturization for Dry Skin 11 oz

Vaseline$12.794.7★9,471 rev

Newest

by launch date

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack

Vaseline$10.89275 rev

4mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack

Vaseline$15.93275 rev

4mo ago

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz

Vaseline$8.322,710 rev

11mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz

Vaseline$8.312,787 rev

1y ago

Vaseline Illuminate Me Body Butter & Oil - Shimmering Body Bronzer Hydrating Whipped Organic Shea Butter with 24-Hour Moisture for Melanin-Rich Skin Radiant Glow Oil (2 Piece Set)

Vaseline$24.821,450 rev

3y ago

What buyers say about tph by taraji hair products

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow23%

“Nice shine”

Smell19%

“Smells absolutely divine”

Moist/Dry9%

“Great moisturizer”

Soft Feel8%

“My skin is so soft”

Suitability Combination Skin7%

“it makes my skin look amazing”

Quality-Overall5%

“Good product made by a trustworthy company”

Suitability Dry Skin2%

“Good for dry skin”

Value For Money2%

“Worth buying”

Advertised Vs Actual Product2%

“It is just what I needed”

Color2%

“the color is pretty”

What buyers complain about

Oily/Greasy13%

“too greasy”

Size-Overall9%

“Bottle is relatively small”

Smell6%

“No scent”

Brightness/Shine/Glow6%

“Less of a shine”

Product Condition5%

“Looked used”

Leak-Proof4%

“Bottle was leaky”

Allergies4%

“Rash”

Adhesion/Stickiness4%

“The stickiness did go down over time though”

Moist/Dry4%

“not moisturizing”

Absorbency3%

“it does not absorb”

Top return reasons

Leak-Proof20%

Oily/Greasy18%

Product Condition11%

Advertised Vs Actual Product9%

Smell9%

Size-Overall7%

Brightness/Shine/Glow4%