tph body oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Good$564K$564K/yr · 878K searches
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.12avg listing price — sweet spot $15–$100
Review moat
Okay3,778.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.92–$14.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, tph body oil is a $564K/yr Amazon United States market (878K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
tph body oil market data
- Units sold / yr
- 50K–60K
- avg 8,000–10,000/product
- Revenue / yr
- $606K–$727K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- eos90%
- BYOMA7%
- Palmer's4%
Demand
Weekly Amazon search volume, last 49 weeks — -17.6% search growth over the last 90 days.Top tph body oil search terms
- eos body oil499K/yr
- eos oil91K/yr
- byoma body oil40K/yr
- body oil eos24K/yr
- cashmere body oil32K/yr
- eos vanilla cashmere body oil27K/yr
- tph body oil23K/yr
- eos cashmere body oil21K/yr
- vanilla cashmere body oil19K/yr
- aceite eos9K/yr
Top tph body oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eos Cashmere Oil Vanilla 24 Hour Moisture Plant-Based Squalane to Soothe Soften and Smooth Dry Skin 6 fl oz
eos$11.884.7★4,836 rev
eos Cashmere Shave Oil Vanilla Cashmere Moisturizing Shave Oil 6 oz
eos$7.924.7★8,032 rev
eos Cashmere Whipped Oil Body Butter Vanilla Cashmere 72 Hour Weightless Moisture For Dry Skin Rich Formula and Deep Hydration Body Care 10 oz
eos$12.624.8★4,542 rev
BYOMA Nourishing Body Oil - For All Skin Types - Lightweight Fast-Absorbing Body Oil with Jojoba & Seabuckthorn - Hydrates Brightens & Restores Skin Barrier - 6.76 fl oz
BYOMA$14.174.3★757 rev
eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz
eos$12.524.6★2,544 rev
Newest
by launch dateeos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz
eos$12.522,544 rev
Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved
Palmer's$13.611,958 rev
eos Cashmere Oil Vanilla 24 Hour Moisture Plant-Based Squalane to Soothe Soften and Smooth Dry Skin 6 fl oz
eos$11.884,836 rev
eos Cashmere Whipped Oil Body Butter Vanilla Cashmere 72 Hour Weightless Moisture For Dry Skin Rich Formula and Deep Hydration Body Care 10 oz
eos$12.624,542 rev
BYOMA Nourishing Body Oil - For All Skin Types - Lightweight Fast-Absorbing Body Oil with Jojoba & Seabuckthorn - Hydrates Brightens & Restores Skin Barrier - 6.76 fl oz
BYOMA$14.17757 rev
Trending
90-day click momentumeos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz
eos$12.524.6★
Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved
Palmer's$13.614.7★
eos Cashmere Oil Vanilla 24 Hour Moisture Plant-Based Squalane to Soothe Soften and Smooth Dry Skin 6 fl oz
eos$11.884.7★
BYOMA Nourishing Body Oil - For All Skin Types - Lightweight Fast-Absorbing Body Oil with Jojoba & Seabuckthorn - Hydrates Brightens & Restores Skin Barrier - 6.76 fl oz
BYOMA$14.174.3★
eos Cashmere Shave Oil Vanilla Cashmere Moisturizing Shave Oil 6 oz
eos$7.924.7★
What buyers say about tph body oil
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting fragrance”
“Good moisturizer”
“Keeps your skin soft”
“The quality is a very nice oil”
“Good deal”
“Helps my dry skin”
“absorbed well”
“Long-lasting loveliness”
“is good for sensitive skin”
“absorbs well without feeling greasy”
What buyers complain about
“Awful Smell”
“does not last”
“Leaked out in shipping box”
“Doesn't hydrate”
“High alcohol content”
“Waste of money”
“Bottle is small”
“Rash”
“Its of course greasy”
“Cant even open”
Top return reasons
Common questions
- Is tph body oil profitable to sell on Amazon United States?
- The niche generates $564K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (34/100).
- How competitive is the tph body oil niche?
- 3 brands and 33 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tph body oil?
- Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.4%.
- What does it cost to enter the tph body oil niche?
- Listings span $7.92–$14.17; the average listing price is $12.12 (sweet spot $15–$100). The average incumbent carries 3,778 reviews — the moat a new listing must climb.