Toxically Masculine Cologne

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -56.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

-56.8%

Conversion, latest week

3.1%

Market size, estimated

$173Ka year

Top search term

toxically masculine cologne82K searches a year

Listings sell for $46.26 on average, from $33.28 to $65.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $46.26 that is $12K to $23K a year per listing.

Average price

$46.26inside the $15 to $100 sweet spot

Price range

$33.28–$65.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$12K–$23K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #153 within Men's. It carries 1,799 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

11.5%

Average rank

#153in Men's

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

1,799per listing

Listings tracked

3

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months