toxically masculine cologne
Skip itSoft demand (-56.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$46.26avg listing price — sweet spot $15–$100
Price range
Incredible$33.28–$65.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,798.67avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$173K$173K/yr · 120K searches
Growth
Bad-56.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toxically masculine cologne is a $173K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
toxically masculine cologne market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $139K–$185K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #153
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 11.5%
- Avg brand age
- 56 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Toxically Masculine86%
- RawChemistry14%
Demand
Weekly Amazon search volume, last 41 weeks — -56.8% search growth over the last 90 days.Top toxically masculine cologne search terms
- toxically masculine cologne82K/yr
- toxically masculine cologne for men15K/yr
- toxic masculinity cologne12K/yr
- toxically masculine11K/yr
Top toxically masculine cologne products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toxically Masculine Cologne Mens Cologne 100 ml / 3.4 Fl Oz
Toxically Masculine$40.434.5★2 rev
RawChemistry Midnight Pheromone Infused Cologne for Men Infused with Pheromones Midnight Cologne for Men Mens Fragrance with Feromonas Perfume con Feromonas para Hombre
RawChemistry$33.284.1★3,008 rev
RawChemistry Pheromone Infused Mens Cologne Gift Set - Colognes 1 Fl Oz (Pack of 3)
RawChemistry$65.074.2★2,386 rev
Newest
by launch dateToxically Masculine Cologne Mens Cologne 100 ml / 3.4 Fl Oz
Toxically Masculine$40.432 rev
RawChemistry Pheromone Infused Mens Cologne Gift Set - Colognes 1 Fl Oz (Pack of 3)
RawChemistry$65.072,386 rev
RawChemistry Midnight Pheromone Infused Cologne for Men Infused with Pheromones Midnight Cologne for Men Mens Fragrance with Feromonas Perfume con Feromonas para Hombre
RawChemistry$33.283,008 rev
Trending
90-day click momentumToxically Masculine Cologne Mens Cologne 100 ml / 3.4 Fl Oz
Toxically Masculine$40.434.5★
RawChemistry Pheromone Infused Mens Cologne Gift Set - Colognes 1 Fl Oz (Pack of 3)
RawChemistry$65.074.2★
RawChemistry Midnight Pheromone Infused Cologne for Men Infused with Pheromones Midnight Cologne for Men Mens Fragrance with Feromonas Perfume con Feromonas para Hombre
RawChemistry$33.284.1★
What buyers say about toxically masculine cologne
What buyers praise and complain about, mined from review topics.What buyers love
“Nice clean smell”
“Solid product”
“Good price”
“Longevity”
“Keep up the good work”
“No irritation from it”
“Seems to be everything it was advertised to be so far I am enjoying it”
“Gentle”
“Would make a great gift”
“Very pleasant and manly”
What buyers complain about
“Bad smell”
“But it does not last”
“so it has an oily consistency”
“If your nose is sensitive this may bother you a bit”
“Very disappointed for $60”
“Trash”
“STAINS YOUR CLOTHES”
“Kinda hard to take off the snug box”
“see ads for this all the time”
Top return reasons
Common questions
- Is toxically masculine cologne profitable to sell on Amazon United States?
- The niche generates $173K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -56.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the toxically masculine cologne niche?
- 2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in toxically masculine cologne?
- Top complaints mined from reviews: Smell, Durability, Oily/Greasy. The return rate is 1.0%.
- What does it cost to enter the toxically masculine cologne niche?
- Listings span $33.28–$65.07; the average listing price is $46.26 (sweet spot $15–$100). The average incumbent carries 1,799 reviews — the moat a new listing must climb.