tower 28 concealer
Worth a lookShows low returns (0.4%), but weak search conversion (1.0%) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$19.49avg listing price — sweet spot $15–$100
Price range
Good$2.68–$126.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$541K$541K/yr · 2.7M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,707.58avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, tower 28 concealer is a $541K/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
tower 28 concealer market data
- Units sold / yr
- 25K–30K
- avg 100–250/product
- Revenue / yr
- $487K–$585K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #233
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 90%
- Out of stock
- 8.2%
- Avg brand age
- 53 months
- Avg seller age
- 131 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
267
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
27%
Top 20: 61%
Open market
5%
- MCoBeauty51%
- BY MARIO21%
- MORPHE17%
- ALBEAUT2%
- AOA STUDIO2%
- e.l.f.1%
- Open — no brand owns it (7 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +7.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.7×
Top tower 28 concealer search terms
- mcobeauty852K/yr
- morphe659K/yr
- makeup by mario521K/yr
- hard candy makeup131K/yr
- mco beauty195K/yr
- make up by mario94K/yr
- by mario makeup47K/yr
- mario makeup45K/yr
- morphe makeup36K/yr
- by mario26K/yr
Top tower 28 concealer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MCoBeauty Miracle Flawless Pressed Powder - 1 Light
MCoBeauty$9.414.5★454 rev
MCoBeauty Flawless Glow Luminous Skin Filter - 3 Light - Primer
MCoBeauty$13.154.2★486 rev
MAKEUP BY MARIO Rosewood Glow Lip Kit Mini MoistureGlow Plumping Lip Serum & Ultra Suede Sculpting Lip Pencil Rich Mauve Hydrating Plumping Lip Duo Travel Size
BY MARIO$34.823.9★53 rev
MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick
MCoBeauty$8.854.4★165 rev
MAKEUP BY MARIO SoftSculpt Transforming Skin Enhancer in Medium Shade 3-in-1 Cream Bronzer Balm Light to Med Coverage Dewy Finish Non-Comedogenic Weightless Face Sculpting Balm Full Size
BY MARIO$36.464.3★10 rev
Newest
by launch dateMAKEUP BY MARIO SoftSculpt Transforming Skin Enhancer in Medium Shade 3-in-1 Cream Bronzer Balm Light to Med Coverage Dewy Finish Non-Comedogenic Weightless Face Sculpting Balm Full Size
BY MARIO$36.4610 rev
MCoBeauty Blush & Go Cream Stick - Warm Terracotta
MCoBeauty$9.2338 rev
MAKEUP BY MARIO Softsculpt Transforming Skin Enhancer in Light-Medium Shade - Radiant Finish for Light to Light-Medium Skin Tones - Full Size 0.18 ounces 5 grams
BY MARIO$43.417 rev
MCoBeauty Hydrate & Prepare Milky Toner For Plump Dewy Glazed Skin
MCoBeauty$13.6070 rev
MAKEUP BY MARIO Rosewood Glow Lip Kit Mini MoistureGlow Plumping Lip Serum & Ultra Suede Sculpting Lip Pencil Rich Mauve Hydrating Plumping Lip Duo Travel Size
BY MARIO$34.8253 rev
Trending
90-day click momentum
MORPHE Cheek Thrills Multi-Finish Face Trio After Party (0.38 oz)
MORPHE$19.083.9★
MCoBeauty Blush & Go Cream Stick - Warm Terracotta
MCoBeauty$9.234.6★
MAKEUP BY MARIO SoftSculpt Transforming Skin Enhancer in Medium Shade 3-in-1 Cream Bronzer Balm Light to Med Coverage Dewy Finish Non-Comedogenic Weightless Face Sculpting Balm Full Size
BY MARIO$36.464.3★
MCoBeauty Hydrate & Prepare Milky Toner For Plump Dewy Glazed Skin
MCoBeauty$13.604.7★
MCoBeauty Miracle Flawless Pressed Powder - 2 Natural Medium
MCoBeauty$9.214.3★
What buyers say about tower 28 concealer
What buyers praise and complain about, mined from review topics.What buyers love
“They are affordable”
“Amazing quality”
“Soft and creamy”
“The color is pretty”
“hold up very well”
“it's shine beautiful”
“looks great on the skin”
“Great makeup brush”
“Beautiful coverage”
“Excellent Moisturizer”
What buyers complain about
“Awful smell”
“Didn't work for me”
“Expensive”
“The color is dull”
“Short one”
“Makes skin Dry”
“wrinkles around my eyes so a touch up was required”
“Breaks easily”
“did not cover dark circles”
“the stickiness wears off”
Top return reasons
Common questions
- Is tower 28 concealer profitable to sell on Amazon United States?
- The niche generates $541K/yr across 67 tracked products. 15 of 19 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the tower 28 concealer niche?
- 13 brands and 267 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in tower 28 concealer?
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.4%.
- When does demand for tower 28 concealer peak?
- Demand peaks in Jul; the busiest month runs 2.7× the quietest.
- What does it cost to enter the tower 28 concealer niche?
- Listings span $2.68–$126.34; the average listing price is $19.49 (sweet spot $15–$100). The average incumbent carries 1,708 reviews — the moat a new listing must climb.