Towel Scrunchie

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months

50K

Growth, 90 days vs prior 90

+4.1%

Conversion, latest week

6.0%

Market size, estimated

$25Ka year

Peak month

December1.9× the quietest month

Top search term

towel scrunchie17K searches a year

Listings sell for $8.24 on average, from $3.60 to $16.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $8.24 that is $824 to $2K a year per listing.

Average price

$8.24under the $15 to $100 sweet spot

Price range

$3.60–$16.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$824–$2K

Returns

1.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #835 within Elastics & Ties. It carries 2,964 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

92%

Out of stock, average day

9.8%

Average rank

#835in Elastics & Ties

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

2,964per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months