towel scrunchie
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,964avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad$8.24avg listing price — sweet spot $15–$100
Price range
Bad$3.60–$16.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$25K$25K/yr · 50K searches
According to Flapen's Amazon United States niche tracking, towel scrunchie is a $25K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
towel scrunchie market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $21K–$25K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #835
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 100%
- Out of stock
- 9.8%
- Avg brand age
- 36 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
11
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
9%
- Kitsch29%
- Chuangdi28%
- WILLBOND17%
- Wteehn7%
- wokelai6%
- IVARYSS5%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top towel scrunchie search terms
- towel scrunchie17K/yr
- towel scrunchies for wet hair11K/yr
- terry cloth scrunchies5K/yr
- microfiber scrunchie6K/yr
- hair drying scrunchie3K/yr
- towel scrunchies7K/yr
- kitsch towel scrunchies2K/yr
Top towel scrunchie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chuangdi 4 Pairs Wrist Bands for Washing Face Wrist Spa Microfiber Wash Towel Band Scrunchies Absorbent Wristbands Sweatband for Women Prevent Liquid from Spilling(Stylish Colors)
Chuangdi$6.654.7★8,308 rev
Kitsch Microfiber Hair Towel Scrunchies - Soft and Highly Absorbent Microfiber Scrunchie for Women | Reduces Heat Drying Time | Ideal Gifts for Women - 2pcs (Micro Dot Design)
Kitsch$10.724.6★11,576 rev
Kitsch Microfiber Hair Towel Scrunchie - Soft Large Scrunchies for Women - Scrunchies for Thick Hair - Highly Absorbent Towels | Ideal Gifts for Women - 2 pcs (Terracotta Checkered)
Kitsch$16.044.6★11,576 rev
4 Pieces Large Towel Microfiber Drying Soft Scrunchies Thick Scrunchies Fuzzy Scrunchy Ponytail Holder for Hair Light Bobbles Ropes Wet and Dry Hair Accessories (Bright Colors)
WILLBOND$8.844.6★1,316 rev
4 Pieces Large Towel Microfiber Drying Soft Scrunchies Thick Scrunchies Fuzzy Scrunchy Ponytail Holder for Hair Light Bobbles Ropes Wet and Dry Hair Accessories (Classic Colors)
WILLBOND$8.254.6★1,316 rev
Newest
by launch date
8pcs Wrist Bands for Washing Face Wash Wristbands Wrist Towels Arm Bands for Skincare Makeup Wrist Cuffs Spa Wrist Scrunchies
Wteehn$6.00537 rev
Scunci Terry Towel Scrunchie Eco-Friendly Made from Recycled Plastic Bottles Super Absorbent Soft & Gentle on Hair Quick-Dry Anti-Frizz White Planet-Friendly Hair Accessory for All Hair Types
Conair$4.794 rev
Poof Towel Scrunchies Extra Large for Wet Hair Girls & Women Set of Two (Floral/Purple)
Poof Works Like Magic$8.8330 rev
2pcs Wrist Bands for Washing Face Wash Wristbands Wrist Towels Arm Bands for Skincare Makeup Wrist Cuffs Spa Wrist Scrunchies
Wteehn$3.60537 rev
Kitsch Microfiber Hair Towel Scrunchie - Soft Large Scrunchies for Women - Scrunchies for Thick Hair - Highly Absorbent Towels | Ideal Gifts for Women - 2 pcs (Terracotta Checkered)
Kitsch$16.0411,576 rev
Trending
90-day click momentum8pcs Wrist Bands for Washing Face Wash Wristbands Wrist Towels Arm Bands for Skincare Makeup Wrist Cuffs Spa Wrist Scrunchies
Wteehn$6.004.6★
2pcs Wrist Bands for Washing Face Wash Wristbands Wrist Towels Arm Bands for Skincare Makeup Wrist Cuffs Spa Wrist Scrunchies
Wteehn$3.604.6★
Chuangdi 4 Pairs Wrist Bands for Washing Face Wrist Spa Microfiber Wash Towel Band Scrunchies Absorbent Wristbands Sweatband for Women Prevent Liquid from Spilling(Stylish Colors)
Chuangdi$6.654.7★
Scunci Terry Towel Scrunchie Eco-Friendly Made from Recycled Plastic Bottles Super Absorbent Soft & Gentle on Hair Quick-Dry Anti-Frizz White Planet-Friendly Hair Accessory for All Hair Types
Conair$4.794.7★
4 Pieces Large Towel Microfiber Drying Soft Scrunchies Thick Scrunchies Fuzzy Scrunchy Ponytail Holder for Hair Light Bobbles Ropes Wet and Dry Hair Accessories (Chic Colors)
WILLBOND$8.634.6★
What buyers say about towel scrunchie
What buyers praise and complain about, mined from review topics.What buyers love
“Way softer than expected”
“They dry very quickly”
“Cute colors”
“Works great to absorb water”
“Fair price”
“seem well made”
“Easy to use”
“comfortable”
“The water absorbs well”
“My hair dries faster using these”
What buyers complain about
“small”
“My one gripe is every single one had a tag on it you have to snip off”
“bad quality”
“then take FOREVER to dry”
“I find that they pull my hair”
“even though it was a little more expensive because Ill probably never need to buy another one again in my life”
“Super bummed because these seem cuter and thicker”
“are very uncomfortable”
“The material was a little weird”
“the elastic is also tight”
Top return reasons
Common questions
- Is towel scrunchie profitable to sell on Amazon United States?
- The niche generates $25K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (34/100).
- How competitive is the towel scrunchie niche?
- 9 brands and 11 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in towel scrunchie?
- Top complaints mined from reviews: Size-Overall, Grip, Quality-Overall. The return rate is 1.5%.
- When does demand for towel scrunchie peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the towel scrunchie niche?
- Listings span $3.60–$16.04; the average listing price is $8.24 (sweet spot $15–$100). The average incumbent carries 2,964 reviews — the moat a new listing must climb.