Toupee for Men

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

238K

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

0.3%

Market size, estimated

$67Ka year

Peak month

October1.9× the quietest month

Top search term

protesis capilar hombre58K searches a year

Listings sell for $93.21 on average, from $5.04 to $207.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $93.21 that is $0 to $9K a year per listing.

Average price

$93.21inside the $15 to $100 sweet spot

Price range

$5.04–$207.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

6.9%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #1,214 within Hairpieces. It carries 434 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#1,214in Hairpieces

Average rating

3.89 starsAmazon United States average 4.42 stars

Average reviews

434per listing

Listings tracked

64

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months