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Touchland Hand Sanitizer Spray Lavender

Fail

The top 5 brands take 100% of clicks, so Touchland Hand Sanitizer Spray Lavender is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$37K/yr119K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
53%top-5 click share · 4 brands · 10 sellers

Flapen Score

Touchland Hand Sanitizer Spray Lavender against its category

The dotted line is the Beauty & Personal Care average. Past it, Touchland Hand Sanitizer Spray Lavender is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Touchland Hand Sanitizer Spray Lavender market on Amazon at a glance

Shoppers on Amazon United States searched for Touchland Hand Sanitizer Spray Lavender 119K times last year and spent an estimated $37K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
1.7%
Market size, estimated
$37Ka year
Top search term
touchland hand sanitizer spray vanilla24K searches a year

02 · Price

A sale here is worth $18.62.

Listings sell for $18.62 on average, from $5.36 to $41.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.62 that is $2K to $5K a year per listing.

Average price
$18.62inside the $15 to $100 sweet spot
Price range
$5.36–$41.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #212 within Foot & Hand Care. It carries 3,997 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
96%
Out of stock, average day
10.6%
Average rank
#212in Foot & Hand Care
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
3,997per listing
Listings tracked
26

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Touchland Hand Sanitizer Spray Lavender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

0%

  • Brand 171%
  • Brand 222%
  • Brand 36%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Touchland Hand Sanitizer Spray Lavender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJun

Peak months: Mar, May · busiest ÷ quietest = 2.2× · 6 of 12 months tracked

Search terms

Top Touchland Hand Sanitizer Spray Lavender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • touchland hand sanitizer spray vanilla24K/yr
  • touchland vanilla17K/yr
  • touchland lavender12K/yr
  • touchland hand sanitizer spray lavender12K/yr
  • touchland vanilla blossom7K/yr
  • purple touchland6K/yr
  • touchland lavender hand sanitizer6K/yr
  • touchland vanilla hand sanitizer6K/yr
  • lavender touchland5K/yr
  • vanilla blossom touchland3K/yr

Reviews and returns

What reviews say buyers love and hate about Touchland Hand Sanitizer Spray Lavender

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Smell”
24%of negative reviews mention “Smell”
0.1%of orders come back
“Scent smells off”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Touchland Hand Sanitizer Spray Lavender questions

Answered from the same tracked data.