Touch Up Makeup Pen
FailShoppers spend an estimated $15K a year here, so Touch Up Makeup Pen is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $15K/yr41K searches / yr
- 90-day growth
- -6.3%search demand this quarter
- Competition
- 79%top-5 click share · 7 brands · 12 sellers
Flapen Score
Touch Up Makeup Pen against its category
The dotted line is the Beauty & Personal Care average. Past it, Touch Up Makeup Pen is stronger. Inside it, weaker.
Market
The Touch Up Makeup Pen market on Amazon at a glance
Shoppers on Amazon United States searched for Touch Up Makeup Pen 41K times last year and spent an estimated $15K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -6.3%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $15Ka year
- Peak month
- July2.7× the quietest month
- Top search term
- makeup pen18K searches a year
02 · Price
A sale here is worth $13.59.
Listings sell for $13.59 on average, from $7.06 to $22.70. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $13.59 that is $0 to $1K a year per listing.
- Average price
- $13.59under the $15 to $100 sweet spot
- Price range
- $7.06–$22.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #958 within Eyes. It carries 412 reviews at 3.96 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 20.9%
- Average rank
- #958in Eyes
- Average rating
- 3.96 starsAmazon United States average 4.42 stars
- Average reviews
- 412per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Touch Up Makeup Pen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alleyoop Pen Pal 4 in 1 Makeup Pen All-in-One Eyeliner Lip Liner Highlighter & Concealer Pencil Eyebrow Pencil for Women Compact Travel Makeup Easy Touch-Ups On the Go Vegan (In A Rouge - Light)
- Price
- $15.93
- Rating
- 4.1/5
- Reviews
- 582
- Age
- 5y ago

4 in 1 Multi-Functional Makeup Pen - 4 Colors All in One Makeup Pen with Eyeliner Eyebrow Lip Liner Highlighter Waterproof Long Lasting Touch Up Pencil
- Price
- $8.01
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 11mo ago

ESOTERIQUE 4 in 1 Makeup Pen Eyeliner Lip Liner Brow Pencil and Highlighter in One Pencil Easy-To-Apply and Compact for Travel - Cruelty-Free & Vegan Shade 01
- Price
- $9.35
- Rating
- 3.7/5
- Reviews
- 242
- Age
- 3y ago

Alleyoop Pen Pal 4-in-1 Makeup Pen Comes with Eyeliner Lip Liner Highlighter Makeup & Eyebrow Pencils for Women Portable Touch-Up On the Go Cruelty-Free Vegan (Making Mauve (Light - Medium)
- Price
- $17.38
- Rating
- 4.1/5
- Reviews
- 582
- Age
- 5y ago

HOSAILY 4 in 1 Makeup Pen 4 Colors Eyeliner Eyebrow Lip Liner Highlighter All in One Beauty Pen Waterproof Long-Lasting Multifunctional Travel Portable Makeup Pen with 4 Replacement Refill
- Price
- $7.86
- Rating
- 3.8/5
- Reviews
- 61
- Age
- 2y ago
Trending
estimated 90-day click momentum
Lash Therapy Australia 4-In-1 | Makeup Pen Lip Liner Eyeliner Brow Pencil & Highlighter | Compact Travel Friendly Makeup Pen for Lips Eyes Brows & Face
- Price
- $21.37
- Rating
- 3.7/5
- Reviews
- 35
- Age
- 2y ago

ESOTERIQUE 4 in 1 Makeup Pen Eyeliner Lip Liner Brow Pencil and Highlighter in One Pencil Easy-To-Apply and Compact for Travel - Cruelty-Free & Vegan Shade 01
- Price
- $9.35
- Rating
- 3.7/5
- Reviews
- 242
- Age
- 3y ago

4 in 1 Multi-Functional Makeup Pen - 4 Colors All in One Makeup Pen with Eyeliner Eyebrow Lip Liner Highlighter Waterproof Long Lasting Touch Up Pencil
- Price
- $8.01
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 11mo ago

Alleyoop Pen Pal 4-in-1 Makeup Pen Comes with Eyeliner Lip Liner Highlighter Makeup & Eyebrow Pencils for Women Portable Touch-Up On the Go Cruelty-Free Vegan (Berry Busy (Medium - Deep)
- Price
- $16.09
- Rating
- 4.1/5
- Reviews
- 582
- Age
- 5y ago

Alleyoop Pen Pal 4 in 1 Makeup Pen All-in-One Eyeliner Lip Liner Highlighter & Concealer Pencil Eyebrow Pencil for Women Compact Travel Makeup Easy Touch-Ups On the Go Vegan (In A Rouge - Light)
- Price
- $15.93
- Rating
- 4.1/5
- Reviews
- 582
- Age
- 5y ago
Newest
by launch date
kspot 4-in-1 Makeup Pen Multi-Use Beauty Pen for Lips Eyes and Brows Travel Makeup Pen for Purse Car and Quick Touch-Ups
- Price
- $10.17
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 11mo ago

4 in 1 Multi-Functional Makeup Pen - 4 Colors All in One Makeup Pen with Eyeliner Eyebrow Lip Liner Highlighter Waterproof Long Lasting Touch Up Pencil
- Price
- $8.01
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 11mo ago

Lash Therapy Australia 4-In-1 | Makeup Pen Lip Liner Eyeliner Brow Pencil & Highlighter | Compact Travel Friendly Makeup Pen for Lips Eyes Brows & Face
- Price
- $21.37
- Rating
- 3.7/5
- Reviews
- 35
- Age
- 2y ago

HOSAILY 4 in 1 Makeup Pen 4 Colors Eyeliner Eyebrow Lip Liner Highlighter All in One Beauty Pen Waterproof Long-Lasting Multifunctional Travel Portable Makeup Pen with 4 Replacement Refill
- Price
- $7.86
- Rating
- 3.8/5
- Reviews
- 61
- Age
- 2y ago

ESOTERIQUE 4 in 1 Makeup Pen Eyeliner Lip Liner Brow Pencil and Highlighter in One Pencil Easy-To-Apply and Compact for Travel - Cruelty-Free & Vegan Shade 01
- Price
- $9.35
- Rating
- 3.7/5
- Reviews
- 242
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
12
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
2%
- ALLEYOOP52%
- Winb20%
- ESOTERIQUE10%
- HOSAILY8%
- kspot5%
- Lash Therapy Australia3%
- Open — no brand owns it (1 brand, 2%)
Demand
Touch Up Makeup Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.7×
Search terms
Top Touch Up Makeup Pen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- makeup pen18K/yr
- alleyoop pen pal 4-in-1 makeup pen7K/yr
- 4 in 1 makeup pen8K/yr
- make up pen3K/yr
- 4 in one makeup pen2K/yr
- alleyoop pen pal906/yr
- pen pal makeup 4 in 1355/yr
- pen pal makeup432/yr
- katelia beauty 4 in 1 makeup pen372/yr
- touch up makeup pen382/yr
Reviews and returns
What reviews say buyers love and hate about Touch Up Makeup Pen
We read the reviews and the return reasons for every product selling here.
“eye brow pencil is way more pigmented than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Touch Up Makeup Pen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









