touch of gold bath and body works
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible23.78avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$32.75avg listing price — sweet spot $15–$100
Price range
Incredible$17.27–$70.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$94K$94K/yr · 66K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, touch of gold bath and body works is a $94K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
touch of gold bath and body works market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $49K–$66K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #2,173
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 33%
- Out of stock
- 12.2%
- Avg brand age
- 48 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
2
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Bath & Body Works98%
- Generic2%
Demand
Weekly Amazon search volume, last 28 weeks — -14.4% search growth over the last 90 days.Top touch of gold bath and body works search terms
- touch of gold bath and body works40K/yr
- touch of gold13K/yr
- bath and body works touch of gold7K/yr
- touch of gold perfume6K/yr
Top touch of gold bath and body works products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bath and Body Works Touch of Gold Fine Body Fragrance Mist 8 Fluid Ounce (Touch of Gold)
Bath & Body Works$17.584.7★44 rev
Bath and Body Works Touch of Gold Mist and Body Cream Set - Full Size
Bath & Body Works$30.274.9★10 rev
Bath and Body Works Touch of Gold Whipped Body Butter
Bath & Body Works$17.274.7★29 rev
Bath & Body Works Touch of Gold Ultimate Hydration Body Cream 8 Ounces Pack of 2
Bath & Body Works$27.874.9★38 rev
Bath and Body Works Touch of Gold 3 Piece Body Care Set - Mist Shower Gel and Body Lotion - Full Size
Bath & Body Works$39.630.0★0 rev
Newest
by launch dateBath and Body Works Touch of Gold 3 Piece Body Care Set - Mist Shower Gel and Body Lotion - Full Size
Bath & Body Works$39.630 rev
Bath and Body Works Touch of Gold 4 Piece Body Care Set - Mist Body Cream Lotion and Body Wash - Full Size
Bath & Body Works$43.162 rev
Bath and Body Works Touch of Gold Mist and Body Cream Set - Full Size
Bath & Body Works$30.2710 rev
Bath and Body Works Concentrated Room Spray 1.5 oz each - Pack of 3 - Packaging May Vary (Touch of Gold)
Bath & Body Works$28.3278 rev
Bath and Body Works Touch of Gold Whipped Body Butter
Bath & Body Works$17.2729 rev
Trending
90-day click momentumBath and Body Works Touch of Gold 3 Piece Body Care Set - Mist Shower Gel and Body Lotion - Full Size
Bath & Body Works$39.630.0★
Bath and Body Works Touch of Gold 4 Piece Body Care Set - Mist Body Cream Lotion and Body Wash - Full Size
Bath & Body Works$43.165.0★
Bath and Body Works Touch of Gold Mist and Body Cream Set - Full Size
Bath & Body Works$30.274.9★
Bath and Body Works Concentrated Room Spray 1.5 oz each - Pack of 3 - Packaging May Vary (Touch of Gold)
Bath & Body Works$28.324.7★
Bath and Body Works Touch of Gold Fine Body Fragrance Mist 8 Fluid Ounce (Touch of Gold)
Bath & Body Works$17.584.7★
What buyers say about touch of gold bath and body works
What buyers praise and complain about, mined from review topics.What buyers love
“Love the smell”
“Great Product & Excellent Seller”
“Keeps skin soft all day”
“This item was just as it was described”
“Nice glow”
“it last for hours”
“it feels good on your skin”
“great value for the money”
“has a good texture despite that it's old”
“it makes my skin feel amazing”
What buyers complain about
“Something spilled in the packaging not sure”
“its not strong”
Top return reasons
Common questions
- Is touch of gold bath and body works profitable to sell on Amazon United States?
- The niche generates $94K/yr across 9 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the touch of gold bath and body works niche?
- 2 brands and 60 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in touch of gold bath and body works?
- Top complaints mined from reviews: Leak-Proof, Strength. The return rate is 0.2%.
- What does it cost to enter the touch of gold bath and body works niche?
- Listings span $17.27–$70.06; the average listing price is $32.75 (sweet spot $15–$100). The average incumbent carries 24 reviews — the moat a new listing must climb.