Touch of Gold Bath and Body Works
FailThe top 5 brands take 100% of clicks, so Touch of Gold Bath and Body Works is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $94K/yr66K searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 85%top-5 click share · 2 brands · 60 sellers
Flapen Score
Touch of Gold Bath and Body Works against its category
The dotted line is the Beauty & Personal Care average. Past it, Touch of Gold Bath and Body Works is stronger. Inside it, weaker.
Market
The Touch of Gold Bath and Body Works market on Amazon at a glance
Shoppers on Amazon United States searched for Touch of Gold Bath and Body Works 66K times last year and spent an estimated $94K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $94Ka year
- Top search term
- touch of gold bath and body works40K searches a year
02 · Price
A sale here is worth $32.75.
Listings sell for $32.75 on average, from $17.27 to $70.06. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $32.75 that is $3K to $8K a year per listing.
- Average price
- $32.75inside the $15 to $100 sweet spot
- Price range
- $17.27–$70.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #2,173 within Creams. It carries 24 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 33%
- Out of stock, average day
- 12.2%
- Average rank
- #2,173in Creams
- Average rating
- 4.78 starsAmazon United States average 4.42 stars
- Average reviews
- 24per listing
- Listings tracked
- 9
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Touch of Gold Bath and Body Works products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bath and Body Works Touch of Gold Fine Body Fragrance Mist 8 Fluid Ounce (Touch of Gold)
- Price
- $17.58
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 3y ago

Bath and Body Works Touch of Gold Mist and Body Cream Set - Full Size
- Price
- $30.27
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago

Bath and Body Works Touch of Gold Whipped Body Butter
- Price
- $17.27
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago

Bath & Body Works Touch of Gold Ultimate Hydration Body Cream 8 Ounces Pack of 2
- Price
- $27.87
- Rating
- 4.9/5
- Reviews
- 38
- Age
- 1y ago

Bath and Body Works Touch of Gold 3 Piece Body Care Set - Mist Shower Gel and Body Lotion - Full Size
- Price
- $39.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Trending
estimated 90-day click momentum
Bath and Body Works Touch of Gold 3 Piece Body Care Set - Mist Shower Gel and Body Lotion - Full Size
- Price
- $39.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Bath and Body Works Touch of Gold 4 Piece Body Care Set - Mist Body Cream Lotion and Body Wash - Full Size
- Price
- $43.16
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Bath and Body Works Touch of Gold Mist and Body Cream Set - Full Size
- Price
- $30.27
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago

Bath and Body Works Concentrated Room Spray 1.5 oz each - Pack of 3 - Packaging May Vary (Touch of Gold)
- Price
- $28.32
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 4mo ago

Bath and Body Works Touch of Gold Fine Body Fragrance Mist 8 Fluid Ounce (Touch of Gold)
- Price
- $17.58
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 3y ago
Newest
by launch date
Bath and Body Works Touch of Gold 3 Piece Body Care Set - Mist Shower Gel and Body Lotion - Full Size
- Price
- $39.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Bath and Body Works Touch of Gold 4 Piece Body Care Set - Mist Body Cream Lotion and Body Wash - Full Size
- Price
- $43.16
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Bath and Body Works Touch of Gold Mist and Body Cream Set - Full Size
- Price
- $30.27
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago

Bath and Body Works Concentrated Room Spray 1.5 oz each - Pack of 3 - Packaging May Vary (Touch of Gold)
- Price
- $28.32
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 4mo ago

Bath and Body Works Touch of Gold Whipped Body Butter
- Price
- $17.27
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
2
Sellers
60
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Bath & Body Works98%
- Generic2%
Demand
Touch of Gold Bath and Body Works search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8× · 7 of 12 months tracked
Search terms
Top Touch of Gold Bath and Body Works search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- touch of gold bath and body works40K/yr
- touch of gold13K/yr
- bath and body works touch of gold7K/yr
- touch of gold perfume6K/yr
Reviews and returns
What reviews say buyers love and hate about Touch of Gold Bath and Body Works
We read the reviews and the return reasons for every product selling here.
“Something spilled in the packaging not sure”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Touch of Gold Bath and Body Works questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









