Tortoise Shell Nails

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

176K

Growth, 90 days vs prior 90

-35.4%

Conversion, latest week

1.6%

Market size, estimated

$33Ka year

Peak month

November3.5× the quietest month

Top search term

tortoise shell press on nails82K searches a year

Listings sell for $11.89 on average, from $4.40 to $28.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.89 that is $0 to $1K a year per listing.

Average price

$11.89under the $15 to $100 sweet spot

Price range

$4.40–$28.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #1,040 within False Nails & Accessories. It carries 1,916 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#1,040in False Nails & Accessories

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

1,916per listing

Listings tracked

51

33 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

33

Successful launches

1Amazon's first-year sales bar

Average brand age

18 months