Tortoise Nail Gel Polish

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months

336K

Growth, 90 days vs prior 90

+19.3%

Conversion, latest week

1.8%

Market size, estimated

$106Ka year

Peak month

October5.1× the quietest month

Top search term

xeijayi gel polish119K searches a year

Listings sell for $17.76 on average, from $5.66 to $88.31. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $17.76 that is $4K to $9K a year per listing.

Average price

$17.76inside the $15 to $100 sweet spot

Price range

$5.66–$88.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

1.2%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #446 within Gel Polish. It carries 4,730 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

68%

Out of stock, average day

0.9%

Average rank

#446in Gel Polish

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

4,730per listing

Listings tracked

38

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months