Tortoise Claw Clip

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months

304K

Growth, 90 days vs prior 90

-11.2%

Conversion, latest week

3.5%

Market size, estimated

$112Ka year

Peak month

December1.6× the quietest month

Top search term

tortoise shell hair clip49K searches a year

Listings sell for $10.44 on average, from $4.43 to $18.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.44 that is $3K to $5K a year per listing.

Average price

$10.44under the $15 to $100 sweet spot

Price range

$4.43–$18.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

2.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #262 within Claws. It carries 1,931 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

6.0%

Average rank

#262in Claws

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,931per listing

Listings tracked

34

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months