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Toppik Dark Brown

Maybe

Buyers convert on 12.5% of searches. But the top 5 brands take 100% of clicks, so Toppik Dark Brown is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$91K/yr21K searches / yr
90-day growth
+50.2%search demand this quarter
Competition
97%top-5 click share · 1 brands · 4 sellers

Flapen Score

Toppik Dark Brown against its category

The dotted line is the Beauty & Personal Care average. Past it, Toppik Dark Brown is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toppik Dark Brown market on Amazon at a glance

Shoppers on Amazon United States searched for Toppik Dark Brown 21K times last year and spent an estimated $91K. One brand takes every click. Demand peaks in Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+50.2%
Conversion, latest week
12.5%
Market size, estimated
$91Ka year
Peak month
March1.6× the quietest month
Top search term
toppik dark brown12K searches a year

02 · Price

A sale here is worth $35.00.

Listings sell for $35.00 on average, from $18.45 to $77.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $35.00 that is $18K to $26K a year per listing.

Average price
$35.00inside the $15 to $100 sweet spot
Price range
$18.45–$77.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$18K–$26K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Hair Loss Products. It carries 37,312 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#160in Hair Loss Products
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
37,312per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Toppik Dark Brown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Toppik Dark Brown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Toppik Dark Brown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toppik dark brown12K/yr
  • toppik hair building fibers dark brown5K/yr
  • toppik dark brown hair fibers4K/yr
  • topix dark brown383/yr
  • topika powder dark brown7/yr

Reviews and returns

What reviews say buyers love and hate about Toppik Dark Brown

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Color”
1.1%of orders come back
“Color is darker than the description”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Toppik Dark Brown questions

Answered from the same tracked data.