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Topical Magnesium

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -6.0% this quarter, so Topical Magnesium is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$155K/yr76K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
68%top-5 click share · 15 brands · 53 sellers

Flapen Score

Topical Magnesium against its category

The dotted line is the Beauty & Personal Care average. Past it, Topical Magnesium is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Topical Magnesium market on Amazon at a glance

Shoppers on Amazon United States searched for Topical Magnesium 76K times last year and spent an estimated $155K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
9.8%
Market size, estimated
$155Ka year
Peak month
August1.8× the quietest month
Top search term
topical magnesium60K searches a year

02 · Price

A sale here is worth $21.03.

Listings sell for $21.03 on average, from $8.74 to $47.68. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $21.03 that is $5K to $11K a year per listing.

Average price
$21.03inside the $15 to $100 sweet spot
Price range
$8.74–$47.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #265 within Lotions. It carries 6,696 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#265in Lotions
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
6,696per listing
Listings tracked
19

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
42 months

Products

Top Topical Magnesium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$16K$31K$47K$62K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

53

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

20%

  • Magnum Solace21%
  • Ancient Minerals19%
  • Seven Minerals16%
  • Essentially Based10%
  • LIFE-FLO8%
  • NOW Foods5%

Demand

Topical Magnesium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Topical Magnesium

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.22

Did not work

Dosent work

No results

Allergies7%−0.07

Skin Irritation

Very itchy

Allergic Reaction

Pain Relief-Overall5%−0.04

No relief

Foot pain

Very painful

Value For Money5%−0.02

Not worth the price

too expensive

Costs too much

Adhesion/Stickiness4%−0.04

Left me with a sticky feeling

It is so sticky

leaves skin sticky

Love

Quality-Overall12%+0.88

Decent enough product

Good effective product

Excellent Product

Efficiency12%+0.97

Effective,

Works great as described

Works well

Smell12%+0.37

Amazing scent

Light scent

Fresh fragrance

Sleep Quality7%+0.53

Restful sleep

sleep more deeply

Helps me sleep

Magnesium6%+0.25

Great magnesium lotion

Effective Magnesium Spray

This is seriously the best magnesium lotion

Return

0.4% Return rate 19% Fixable by listing

Functionality-Overall25%██▇▇█▇

Did not work

Dosent work

No results

Advertised Vs Actual Product11%█▆▇▇▆█

False advertising

Inaccurate description

Not as described

Smell9%█▇▆▆▆▅

Dont like the scent

Also has a very weird odor to it

has a slight smell

Motor Power9%▄▆▆██▆
Leak-Proof7%█▄▆▇▇▇

FAQ

Common Topical Magnesium questions

Answered from the same tracked data.