Topical Magnesium
MaybeReturns run at only 0.4% of orders. But demand is soft, at -6.0% this quarter, so Topical Magnesium is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $155K/yr76K searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 68%top-5 click share · 15 brands · 53 sellers
Flapen Score
Topical Magnesium against its category
The dotted line is the Beauty & Personal Care average. Past it, Topical Magnesium is stronger. Inside it, weaker.
Market
The Topical Magnesium market on Amazon at a glance
Shoppers on Amazon United States searched for Topical Magnesium 76K times last year and spent an estimated $155K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Sep. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $155Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- topical magnesium60K searches a year
02 · Price
A sale here is worth $21.03.
Listings sell for $21.03 on average, from $8.74 to $47.68. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $21.03 that is $5K to $11K a year per listing.
- Average price
- $21.03inside the $15 to $100 sweet spot
- Price range
- $8.74–$47.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$11K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #265 within Lotions. It carries 6,696 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #265in Lotions
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 6,696per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 5 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Topical Magnesium products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly
- Price
- $9.66
- Rating
- 4.4/5
- Reviews
- 7,851
- Age
- 1y ago

Seven Minerals Pure Magnesium Oil Spray Big 12oz USP Grade Extra Strength for Sleep Feet Muscle Pain Cramps Restless Legs - Mined in The USA. About 33 000mg of Mg
- Price
- $19.00
- Rating
- 4.3/5
- Reviews
- 38,334
- Age
- 11y ago

Ancient Minerals Magnesium Lotion Ultra with MSM Pure Genuine Zechstein Magnesium Lotion for Topical Application (5oz)
- Price
- $24.41
- Rating
- 4.5/5
- Reviews
- 3,927
- Age
- 9y ago

Pure Magnesium Oil Spray 8oz - Topical Magnesium Spray for Sleep & Feet - Extra Strength - USP Grade - 100% Natural and Organic Oil for Muscle Pain & Cramps - Less Sting - Less Itch - Made in USA
- Price
- $9.52
- Rating
- 4.2/5
- Reviews
- 29,249
- Age
- 8y ago

LIFE-FLO Unscented Magnesium Lotion - Highly Concentrated Magnesium Lotion for Kids and Adults - Soothes Overworked Muscles Joints When Massaged into the Skin - Hypoallergenic 60-Day Guarantee - 8oz
- Price
- $11.33
- Rating
- 4.3/5
- Reviews
- 3,091
- Age
- 4y ago
Trending
90-day click momentum
Doracome Magnesium Moisturizing Cream for Muscle Relief Sleep Support and Stress Relief Fast-Absorbing Formula Skin Friendly Lightly Scented
- Price
- $39.97
- Rating
- 5.0/5
- Reviews
- 23
- Age
- 2mo ago

Dr Teals Topical Magnesium Spray with Natural Dead Sea Salt Fragrance Free 8 fl oz (Pack of 2)
- Price
- $15.31
- Rating
- 4.3/5
- Reviews
- 311
- Age
- 9mo ago

Magnesium Massage Oil for Sore Muscles Feet Joints and Leg Cramps Helps with Sleeping and Post-Workout Recovery for Sensitive Skin 8 fl oz by M3
- Price
- $21.76
- Rating
- 2.7/5
- Reviews
- 58
- Age
- 1y ago

Magnesium Freeze - Topical Magnesium Cream with Niacinamide for Joints Low Back Knee Hip & Foot - Fast Acting Cooling Formula - Lightweight Non-Greasy - 4oz
- Price
- $47.68
- Rating
- 4.0/5
- Reviews
- 902
- Age
- 7mo ago

Epsom-It Soothing Muscle Magnesium Lotion Epsom Salt Topical Cream with Arnica and Magnesium Sulfate - Designed for Muscle Stiffness Leg Cramps Feet Knees and Achy Feet - 8.0 oz
- Price
- $19.07
- Rating
- 4.4/5
- Reviews
- 4,180
- Age
- 9y ago
Newest
by launch date
Doracome Magnesium Moisturizing Cream for Muscle Relief Sleep Support and Stress Relief Fast-Absorbing Formula Skin Friendly Lightly Scented
- Price
- $39.97
- Rating
- 5.0/5
- Reviews
- 23
- Age
- 2mo ago

Magnesium Freeze - Topical Magnesium Cream with Niacinamide for Joints Low Back Knee Hip & Foot - Fast Acting Cooling Formula - Lightweight Non-Greasy - 4oz
- Price
- $47.68
- Rating
- 4.0/5
- Reviews
- 902
- Age
- 7mo ago

QUELTIS Magnesium Cream Magnesium Lotion for Sleep Pain & Leg Cramps Topical Magnesium Chloride Cream for Muscle Relaxation Calm Moisturizing - Skin-Friendly & Safe for Kids & Adults (Lavender)
- Price
- $10.21
- Rating
- 4.4/5
- Reviews
- 255
- Age
- 8mo ago

Dr Teals Topical Magnesium Spray with Natural Dead Sea Salt Fragrance Free 8 fl oz (Pack of 2)
- Price
- $15.31
- Rating
- 4.3/5
- Reviews
- 311
- Age
- 9mo ago

Doracome Magnesium Moisturizing Cream for Muscle Relief Sleep Support and Stress Relief Fast-Absorbing Formula Skin Friendly Lightly Scented
- Price
- $38.69
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
53
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
20%
- Magnum Solace21%
- Ancient Minerals19%
- Seven Minerals16%
- Essentially Based10%
- LIFE-FLO8%
- NOW Foods5%
Demand
Topical Magnesium search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Topical Magnesium
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Did not work
Dosent work
No results
Skin Irritation
Very itchy
Allergic Reaction
No relief
Foot pain
Very painful
Not worth the price
too expensive
Costs too much
Left me with a sticky feeling
It is so sticky
leaves skin sticky
Love
Decent enough product
Good effective product
Excellent Product
Effective,
Works great as described
Works well
Amazing scent
Light scent
Fresh fragrance
Restful sleep
sleep more deeply
Helps me sleep
Great magnesium lotion
Effective Magnesium Spray
This is seriously the best magnesium lotion
Return
0.4% Return rate 19% Fixable by listing
Did not work
Dosent work
No results
False advertising
Inaccurate description
Not as described
Dont like the scent
Also has a very weird odor to it
has a slight smell
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Topical Magnesium questions
Answered from the same tracked data.









