Top Coat Nail Polish

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $727K a year.

Searches, last 12 months

571K

Growth, 90 days vs prior 90

+18.2%

Conversion, latest week

14.8%

Market size, estimated

$727Ka year

Peak month

November6.6× the quietest month

Top search term

top coat nail polish387K searches a year

Listings sell for $8.60 on average, from $2.11 to $14.93. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $8.60 that is $43K to $52K a year per listing.

Average price

$8.60under the $15 to $100 sweet spot

Price range

$2.11–$14.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

5,000–6,000

Revenue per listing a year

$43K–$52K

Returns

0.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Base & Top Coats. It carries 10,278 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#27in Base & Top Coats

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

10,278per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

72 months