Tooth Paint

Shoppers searched for this 515K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +105.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months

515K

Growth, 90 days vs prior 90

+105.1%

Conversion, latest week

1.6%

Market size, estimated

$104Ka year

Peak month

May2.4× the quietest month

Top search term

tooth paint233K searches a year

Listings sell for $13.03 on average, from $2.59 to $22.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.03 that is $3K to $7K a year per listing.

Average price

$13.03under the $15 to $100 sweet spot

Price range

$2.59–$22.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

0.7%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 25.3% of listings are out of stock. The average listing ranks #90 within Body. It carries 2,735 reviews at 3.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

98%

Out of stock, average day

25.3%

Average rank

#90in Body

Average rating

3.15 starsAmazon United States average 4.42 stars

Average reviews

2,735per listing

Listings tracked

42

28 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

4Amazon's first-year sales bar

Average brand age

38 months