tooth paint
Worth a lookShows beatable incumbent ratings (3.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.1★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+105.1%90-day search growth — must beat 0% to launch
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.03avg listing price — sweet spot $15–$100
Review moat
Okay2,734.64avg incumbent reviews — the moat a new listing must climb
Price range
Okay$2.59–$22.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$104K$104K/yr · 515K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, tooth paint is a $104K/yr Amazon United States market (515K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 64/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
tooth paint market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $195K–$261K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 83%
- Out of stock
- 25.3%
- Avg brand age
- 38 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
28 rising
Sellers
65
Top-5 brand share
58%
Top 20: 93%
Top-5 click share
43%
Top 20: 78%
Open market
37%
- MEICOLY16%
- BOBISUKA15%
- LUWOONNG11%
- YBUETE8%
- Mehron7%
- VEMBR5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +105.1% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.4×
Top tooth paint search terms
- tooth paint233K/yr
- teeth whitening paint46K/yr
- teeth paint78K/yr
- tooth paint white21K/yr
- tooth enamel paint9K/yr
- white teeth paint17K/yr
- white tooth paint19K/yr
- white paint for teeth11K/yr
- teeth paint white12K/yr
- tooth paint for discolored teeth12K/yr
Top tooth paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MEICOLY Cosmetic Tooth Paint White Teeth Makeup Professional Teeth Covering Temporary Teeth Paint for Cosplay Stage Performance SFX Makeup Dry Fast Safe for Mouth Long Lasting
MEICOLY$9.894.1★238 rev
BOBISUKA Black Tooth Paint Professional Black Out Teeth Makeup Solution - Safe Quick Dry & Realistic Perfect for Cosplay Halloween Makeup Theater and Special Effects (5 ml)
BOBISUKA$9.993.8★1,099 rev
Mehron Makeup Tooth FX Black | Temporary Tooth Paint | Perfect for Creating Black Out Teeth Makeup Rotten & Missing Teeth | SFX for Halloween Cosplay & Theater .125 oz (4 ml) | Made in the USA
Mehron$12.734.4★2,718 rev
YBUETE Professional Halloween Black Tooth Paint Temporary Black Tooth PaintDecayed Rotten Cruddy Missing Teeth Makeup Perfect for Cosplay Halloween Makeup Theater Costume Party
YBUETE$10.114.3★161 rev
BOBISUKA White Tooth Paint Instant Bright White Vampiric Tooth Costume - No Streak Safe Long Last Tooth Makeup FX Paint Perfect for Cosplay Halloween Makeup Theater and Special Effects (5 ml)
BOBISUKA$8.243.8★1,099 rev
Newest
by launch date
Tooth Whitening Paint Instant Teeth Whitening
VEMBR$15.791 rev
Instant Tooth Paint for Teeth Whitening Safe Gentle & Long-Lasting White Paint Kit Portable Quick Bright Smile Solution 2Pack
VEMBR$22.102 rev
Tooth Paint White Temporary Teeth Paint Smile Touch-Up Cover - JVC435
LUWOONNG$16.794 rev
Tooth Polish 2PCS Tooth Whitening Paint Instant White Tooth Paint Gentle & Safe Formula Portable Oral Care Safe Formula & Long-Lasting Results
Tasunte$9.994 rev
Tooth Paint - Temporary Whitening Paint for Yellow Teeth Smokers and Coffee Lovers Creates a Dazzling White Smile in Minutes
LUWOONNG$17.0522 rev
Trending
90-day click momentum
Tooth Paint Instant Teeth Whitening Paint Kit White Gel Paint for Teeth Fast & Easy Get Shiny White Teeth Peroxide-Free Gentle for Sensitive Teeth Safe Portable for On-The-Go Socializing-36300
LUWOONNG$15.001.6★
Tooth Paint - Temporary Whitening Paint for Yellow Teeth Smokers and Coffee Lovers Creates a Dazzling White Smile in Minutes
LUWOONNG$17.054.7★
Tooth Paint Portable Tooth Polish for a Bright Shiny Smile Quick-Dry & Gentle Formula Instant Teeth Whitening Gel Effective Whitening Solution Perfect for Home or Travel Use
Pasobass$15.765.0★
Tooth Paint White Temporary Teeth Paint Smile Touch-Up Cover - JVC435
LUWOONNG$16.792.4★
Tooth Paint - Teeth Whitening Paint Kit Professionally Formulated Instant Teeth Whitening Gel Regain Confident Smile
VERDORIA$11.555.0★
What buyers say about tooth paint
What buyers praise and complain about, mined from review topics.What buyers love
“Teeth Whitener”
“Easy and convenient”
“does the job well”
“Its a good product Ive used for a long time”
“Great deal”
“As advertised”
“Great Color”
“Easy application”
“doesnt cause any sensitivity to my teeth or gums”
“makes my teeth look instantly brighter”
What buyers complain about
“Not effective”
“Consistency is watery”
“Not worth the price”
“error of getting color correct”
“FALSE ADVERTISING”
“Garbage”
“Hard to use”
“Easily broken”
“one has turned discolored right in the front”
“Absolutely dry”
Top return reasons
Common questions
- Is tooth paint profitable to sell on Amazon United States?
- The niche generates $104K/yr across 42 tracked products. 4 of 28 products launched in the last 360 days are still selling. 90-day search growth is +105.1%. Flapen's verdict: Worth a look (64/100).
- How competitive is the tooth paint niche?
- 28 brands and 65 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in tooth paint?
- Top complaints mined from reviews: Functionality-Overall, Dilute/Watery, Value For Money. The return rate is 0.7%.
- When does demand for tooth paint peak?
- Demand peaks in May–Jun; the busiest month runs 2.4× the quietest.
- What does it cost to enter the tooth paint niche?
- Listings span $2.59–$22.10; the average listing price is $13.03 (sweet spot $15–$100). The average incumbent carries 2,735 reviews — the moat a new listing must climb.