Too Faced Bronzer

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $251K a year.

Searches, last 12 months

232K

Growth, 90 days vs prior 90

+7.6%

Conversion, latest week

3.9%

Market size, estimated

$251Ka year

Peak month

July2.2× the quietest month

Top search term

outer ego self tan66K searches a year

Listings sell for $27.71 on average, from $6.56 to $69.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $27.71 that is $14K to $21K a year per listing.

Average price

$27.71inside the $15 to $100 sweet spot

Price range

$6.56–$69.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$14K–$21K

Returns

1.1%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #110 within Face. It carries 3,621 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

96%

Out of stock, average day

11.1%

Average rank

#110in Face

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

3,621per listing

Listings tracked

26

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

53 months