tonymoly pocket bunny perfume bar
Worth a lookShows beatable incumbent ratings (3.7★), but soft demand (-24.6% this quarter) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$19.46avg listing price — sweet spot $15–$100
Review moat
Good605.79avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.38–$33.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$288K$288K/yr · 651K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, tonymoly pocket bunny perfume bar is a $288K/yr Amazon United States market (651K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
tonymoly pocket bunny perfume bar market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $195K–$243K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #733
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 83%
- Out of stock
- 6.9%
- Avg brand age
- 57 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
45
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
60%
Top 20: 95%
Open market
18%
- Sol de Janeiro36%
- Sweetums28%
- Amavheaf5%
- TUOSHITONG5%
- Loqumloi4%
- Glossier3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.8×
Top tonymoly pocket bunny perfume bar search terms
- solid perfume152K/yr
- sol de janeiro jelly perfume52K/yr
- sweet spot53K/yr
- solid perfume women72K/yr
- edible perfume28K/yr
- perfume balm29K/yr
- perfume stick24K/yr
- sweet spot stick10K/yr
- jelly perfume balm sol de janeiro13K/yr
- solid perfume stick19K/yr
Top tonymoly pocket bunny perfume bar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Strawberries & Cream)
Sweetums$20.354.2★216 rev
Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 62)
Sol de Janeiro$25.604.0★222 rev
Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 68)
Sol de Janeiro$25.563.9★176 rev
Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 40)
Sol de Janeiro$25.434.0★150 rev
TUOSHITONG Solid Perfume Balm Womens Portable Travel Perfumes Set Natural Long Lasting Fragrances Mini Perfume Wax Gifts Non Sticky 3 Scents of Ocean Coconut Jasmine
TUOSHITONG$8.903.5★28 rev
Newest
by launch date
Loqumloi Solid Perfume Women Jelly Perfume Balm Stick Gentle & Non Irritating Suitable for Girls Gift Set Portable Solid Fragrance Balm Easy to Apply Long Lasting Scent Ideal for Everyday Use
Loqumloi$16.2615 rev
Amavheaf Jelly Perfume Balm Stick Solid Perfume Balm 5 g (3 scent options5g+5g+5g)
Amavheaf$23.662 rev
Amavheaf Jelly Perfume Balm Stick Solid Perfume Balm 5 g (4 scent options5g+5g+5g+5g) (4 Scent Options)
Amavheaf$32.801 rev
Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 62)
Sol de Janeiro$25.60222 rev
Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 68)
Sol de Janeiro$25.56176 rev
Trending
90-day click momentumAmavheaf Jelly Perfume Balm Stick Solid Perfume Balm 5 g (3 scent options5g+5g+5g)
Amavheaf$23.662.5★
Amavheaf Jelly Perfume Balm Stick Solid Perfume Balm 5 g (4 scent options5g+5g+5g+5g) (4 Scent Options)
Amavheaf$32.801.0★
Loqumloi Solid Perfume Women Jelly Perfume Balm Stick Gentle & Non Irritating Suitable for Girls Gift Set Portable Solid Fragrance Balm Easy to Apply Long Lasting Scent Ideal for Everyday Use
Loqumloi$16.262.4★
Franklin Sports Sweet Spot Training Pickleball Paddle - THE Original Pickleball Trainer Practice Paddle - Mini Head + Extra Long Handle for Shot + Swing Training - 16mm Core + T700 Carbon Face
Franklin Sports$33.984.4★
Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 62)
Sol de Janeiro$25.604.0★
What buyers say about tonymoly pocket bunny perfume bar
What buyers praise and complain about, mined from review topics.What buyers love
“scent is subtle”
“easy to apply”
“Application is simple”
“Great value”
“glides on smoothly”
“Having a reliable product eases stress”
“Perfect compact size”
“lasts a decent amount of time”
“It made a great gift for my brother in law”
“The texture is really interesting”
What buyers complain about
“Scent doesn't last”
“I think it comes up a little short”
“Does not last”
“expensive”
“However, I will say that it remains just a bit sticky”
“terrible quality broke inmediatly”
“Hard to use”
“Not very strong”
“Weird texture”
“leaves a residue on that you can feel”
Top return reasons
Common questions
- Is tonymoly pocket bunny perfume bar profitable to sell on Amazon United States?
- The niche generates $288K/yr across 24 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the tonymoly pocket bunny perfume bar niche?
- 16 brands and 45 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in tonymoly pocket bunny perfume bar?
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.9%.
- When does demand for tonymoly pocket bunny perfume bar peak?
- Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the tonymoly pocket bunny perfume bar niche?
- Listings span $7.38–$33.98; the average listing price is $19.46 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.