Is tonymoly face masks profitable to sell on Amazon United States?

The niche generates $67K/yr across 15 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (37/100).

How competitive is the tonymoly face masks niche?

1 brands and 3 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tonymoly face masks?

Top complaints mined from reviews: Moist/Dry, Durability, Value For Money. The return rate is 0.5%.

When does demand for tonymoly face masks peak?

Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the tonymoly face masks niche?

Listings span $2.75–$24.99; the average listing price is $11.38 (sweet spot $15–$100). The average incumbent carries 451 reviews — the moat a new listing must climb.

tonymoly face masks

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great450.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.38

avg listing price — sweet spot $15–$100

Price range

Okay$2.75–$24.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$67K

$67K/yr · 104K searches

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tonymoly face masks is a $67K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

tonymoly face masks market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $68K–$91K; units × avg price
Conversion rate: 5.7%
Avg BSR: #327
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.5%
Avg brand age: 50 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

TONYMOLY100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top tonymoly face masks search terms

tonymoly face masks43K/yr -24.6%4.8% conv.
tony moly face masks12K/yr +118.2%5.0% conv.
tony moly sheet masks30K/yr -54.6%5.7% conv.
lavender face mask9K/yr -7.6%1.6% conv.
tonymoly mask3K/yr -10.2%3.8% conv.
lavender mask3K/yr +0.7%1.3% conv.
tonymoly sheet mask4K/yr -38.3%3.1% conv.

All search terms

Top tonymoly face masks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TONYMOLY Im Sheet Mask Gift Set Korean Face Mask Variety Pack with Hydrating & Vitamin Essences 10 Pack

TONYMOLY$24.994.8★2,094 rev

TONYMOLY Im Sheet Mask Gift Set Korean Face Mask Variety Pack with Hydrating & Vitamin Infused Essences 5 Pack

TONYMOLY$12.354.7★666 rev

TONYMOLY Fruit Salad Sheet Mask Set 6 Hydrating & Brightening Korean Face Masks with Vitamin C & Antioxidant Fruit Extracts for Radiant Glowing Nourished Skin K-Beauty Self Care & Gift Set

TONYMOLY$14.985.0★13 rev

TONYMOLY Mask Melt Assorted Hydrogel Overnight Mask 4-Pack Melt-On Face Masks with Collagen Vitamin C + Rice Vegan PDRN & Peptides for Hydration Firming Brightening & Smoothing

TONYMOLY$16.964.8★66 rev

TONYMOLY Mask Melt Firming Hydrogel Face Mask Overnight Treatment with Collagen and Peptides Korean Skincare 1 Sheet

TONYMOLY$4.464.5★32 rev

Newest

by launch date

TONYMOLY Mask Melt Assorted Hydrogel Overnight Mask 4-Pack Melt-On Face Masks with Collagen Vitamin C + Rice Vegan PDRN & Peptides for Hydration Firming Brightening & Smoothing

TONYMOLY$16.9666 rev

6mo ago

TONYMOLY Head to Toe Mask Set 4-Piece Face Mask Set with Sheet Masks Hand Mask & Foot Mask | Hydrating Brightening & Nourishing Skincare Collection Holiday Gift Set

TONYMOLY$9.1557 rev

10mo ago

TONYMOLY Mask Melt Firming Hydrogel Face Mask Overnight Treatment with Collagen and Peptides Korean Skincare 1 Sheet

TONYMOLY$4.4632 rev

10mo ago

TONYMOLY Mask Melt Hydrating Hydrogel Overnight Face Mask Vegan Banana PDRN + Hyaluronic Acid Deep Moisture For Dry Skin 1 Sheet

TONYMOLY$4.6151 rev

10mo ago

TONYMOLY Fruit Salad Sheet Mask Set 6 Hydrating & Brightening Korean Face Masks with Vitamin C & Antioxidant Fruit Extracts for Radiant Glowing Nourished Skin K-Beauty Self Care & Gift Set

TONYMOLY$14.9813 rev

11mo ago

What buyers say about tonymoly face masks

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry19%

“All super hydrating”

Suitability Combination Skin15%

“calming on the skin”

Suitability Dry Skin9%

“it worked really well for my dry skin”

Soft Feel7%

“My skin felt smoother”

Value For Money7%

“TOTALLY WORTH IT”

Quality-Overall7%

“Good quality”

Ease Of Use6%

“Easy to use”

Brightness/Shine/Glow5%

“Super glowy”

Size-Overall4%

“It fits well”

Smell3%

“They smell lovely with no irritation”

What buyers complain about

Moist/Dry8%

“my skin felt quite dry”

Durability6%

“ripped it off lol”

Value For Money6%

“it is not particularly cheap”

Size-Overall6%

“These were really big on my kids”

Instructions/User Manual/Troubleshooting5%

“the instructions were a little confusing. which is why I'm giving it 4 instead of 5 stars”

Allergies4%

“still made me sneeze a lot”

Skin Health3%

“It's just slime for your face”

Functionality-Overall3%

“Doesn't do anything”

Ease Of Cleaning3%

“needing to be rinsed off”

Adhesion/Stickiness3%

“Left my skin feeling sticky”

Top return reasons

Advertised Vs Actual Product21%

Value For Money20%

Size-Overall18%

Smell8%

Moist/Dry5%

Color5%

Defective Material/Parts5%

Suitability Dry Skin2%

Symptom Reduction2%

Suitability Combination Skin2%

Common questions

Is tonymoly face masks profitable to sell on Amazon United States?: The niche generates $67K/yr across 15 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (37/100).
How competitive is the tonymoly face masks niche?: 1 brands and 3 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tonymoly face masks?: Top complaints mined from reviews: Moist/Dry, Durability, Value For Money. The return rate is 0.5%.
When does demand for tonymoly face masks peak?: Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the tonymoly face masks niche?: Listings span $2.75–$24.99; the average listing price is $11.38 (sweet spot $15–$100). The average incumbent carries 451 reviews — the moat a new listing must climb.

tonymoly face masks

tonymoly face masks market data

Competition & brand share

Demand & seasonality

Top tonymoly face masks search terms

Top tonymoly face masks products on Amazon

Top sellers

Newest

Trending

What buyers say about tonymoly face masks

What buyers love

What buyers complain about

Top return reasons

Common questions

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