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Tonico Facial Hidratante

Fail

The top 5 brands take 100% of clicks, so Tonico Facial Hidratante is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$1.1M/yr453K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
79%top-5 click share · 4 brands · 68 sellers

Flapen Score

Tonico Facial Hidratante against its category

The dotted line is the Beauty & Personal Care average. Past it, Tonico Facial Hidratante is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tonico Facial Hidratante market on Amazon at a glance

Shoppers on Amazon United States searched for Tonico Facial Hidratante 453K times last year and spent an estimated $1.1M. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 453K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
453K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
12.9%
Market size, estimated
$1.1Ma year
Peak month
June1.4× the quietest month
Top search term
roc vitamin c serum113K searches a year

02 · Price

A sale here is worth $19.00.

Listings sell for $19.00 on average, from $6.67 to $52.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $19.00 that is $76K to $95K a year per listing.

Average price
$19.00inside the $15 to $100 sweet spot
Price range
$6.67–$52.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
$76K–$95K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #223 within Toners & Astringents. It carries 4,076 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#223in Toners & Astringents
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
4,076per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Tonico Facial Hidratante products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 234%
  • Brand 316%
  • Brand 412%

Demand

Tonico Facial Hidratante search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tonico Facial Hidratante search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roc vitamin c serum113K/yr
  • neutrogena toner81K/yr
  • roc vitamin c40K/yr
  • olay toner26K/yr
  • neutrogena toner alcohol free29K/yr
  • aveeno tone and texture lotion23K/yr
  • olay toner for face16K/yr
  • aveeno serum18K/yr
  • neutrogena toner for face16K/yr
  • aveeno calm and restore serum16K/yr

Reviews and returns

What reviews say buyers love and hate about Tonico Facial Hidratante

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
1.1%of orders come back
“Not worth the price”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Tonico Facial Hidratante questions

Answered from the same tracked data.