Toner Spray
MaybeAn estimated 0.5% of orders come back. But the average product has 10,297 reviews to catch up to, so Toner Spray is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $635K/yr449K searches / yr
- 90-day growth
- +13.1%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 546 sellers
Flapen Score
Toner Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Toner Spray is stronger. Inside it, weaker.
Market
The Toner Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Toner Spray 449K times last year and spent an estimated $635K. The top 5 brands take 82% of clicks. Demand peaks in Jun–Jul. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $635K a year.
- Searches, last 12 months
- 449K
- Growth, 90 days vs prior 90
- +13.1%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $635Ka year
- Peak month
- July2.3× the quietest month
- Top search term
- evian facial spray147K searches a year
02 · Price
A sale here is worth $16.75.
Listings sell for $16.75 on average, from $4.39 to $43.23. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $16.75 that is $17K to $21K a year per listing.
- Average price
- $16.75inside the $15 to $100 sweet spot
- Price range
- $4.39–$43.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $17K–$21K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #169 within Face Mists. It carries 10,297 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #169in Face Mists
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 10,297per listing
- Listings tracked
- 33
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Toner Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Evian Facial Spray 10.1 oz - Hydrating Mineral Water Mist for Face & Skin - Refreshes Makeup Sets & Tones - Daily Skincare Essential for Hydration and Moisturizing
- Price
- $18.61
- Rating
- 4.7/5
- Reviews
- 13,019
- Age
- 22y ago

Evian Facial Spray 1.7 oz Travel Duo - Hydrating Mineral Water Mist for Face & Skin - Refreshes Makeup and Tones - TSA-Approved Mini Facial Spray to Hydrate and Soothe Skin On-the-Go
- Price
- $15.14
- Rating
- 4.7/5
- Reviews
- 13,019
- Age
- 17y ago

Evian Facial Spray 1.7 oz Travel Trio - Hydrating Mineral Water Mist for Face & Skin - Refreshes Makeup and Tones - TSA-Approved Mini Facial Spray to Hydrate and Refresh Skin Anywhere
- Price
- $22.62
- Rating
- 4.7/5
- Reviews
- 13,019
- Age
- 22y ago

Thayers Alcohol-Free Witch Hazel Facial Mist Toner with Aloe Vera Rose Petal Soothing and Hydrating For All Skin Types 8 oz
- Price
- $9.41
- Rating
- 4.7/5
- Reviews
- 18,953
- Age
- 8y ago

Evian Facial Spray 5 oz - Hydrating Mineral Water Mist for Face & Skin - Refreshes Makeup Sets & Tones - Skincare Mist for Daily Hydration and On-the-Go Moisturizing Relief
- Price
- $13.75
- Rating
- 4.7/5
- Reviews
- 13,019
- Age
- 20y ago
Trending
estimated 90-day click momentum
THAYERS Milky Mist with Oat Milk & 7% Glycerin Facial Spray for Skin Barrier Repair & 24 Hour Hydration Toner Spray Made for All Skin Types Fragrance-Free 4.4 fl oz
- Price
- $14.21
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 2mo ago

Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 3.38 fl oz
- Price
- $17.58
- Rating
- 4.5/5
- Reviews
- 4,172
- Age
- 8mo ago

Dr.Althea 345 Relief Cream Mist | Hyaluronic Acid & Panthenol for Hydration and Calming Skin Irritation | Milky Facial Mist Spray Before Makeup and Travel Essential | Vegan Korean Skincare 3.38 Fl Oz
- Price
- $17.62
- Rating
- 4.6/5
- Reviews
- 1,398
- Age
- 11mo ago

Evian Facial Spray 5 oz Duo Hydrating Mineral Water Mist for Face & Skin Refreshes Makeup Sets & Tones Facial Spray Twin Pack for Daily Skincare and Lightweight Facial Moisturizer Mist
- Price
- $24.89
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 3y ago

Thayers Alcohol-Free Witch Hazel Facial Mist Toner with Aloe Vera Unscented Soothing and Hydrating for All Skin Types Trial Size 3 oz
- Price
- $4.39
- Rating
- 4.7/5
- Reviews
- 18,953
- Age
- 4y ago
Newest
by launch date
THAYERS Milky Mist with Oat Milk & 7% Glycerin Facial Spray for Skin Barrier Repair & 24 Hour Hydration Toner Spray Made for All Skin Types Fragrance-Free 4.4 fl oz
- Price
- $14.21
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 2mo ago

Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 3.38 fl oz
- Price
- $17.58
- Rating
- 4.5/5
- Reviews
- 4,172
- Age
- 8mo ago

Dr.Althea 345 Relief Cream Mist | Hyaluronic Acid & Panthenol for Hydration and Calming Skin Irritation | Milky Facial Mist Spray Before Makeup and Travel Essential | Vegan Korean Skincare 3.38 Fl Oz
- Price
- $17.62
- Rating
- 4.6/5
- Reviews
- 1,398
- Age
- 11mo ago

Evian Glow Facial Mist | Hydrating Mineral Water Face Spray with Aloe & White Tea | Dewy Setting Mist & Toner for Glowing Skin | Facial Spray to Refresh Balance & Enhance Makeup
- Price
- $19.06
- Rating
- 4.5/5
- Reviews
- 596
- Age
- 1y ago

BYOMA Balancing Face Mist - pH Balanced Face Toner with Ceramides Probiotics & Allantoin - Alcohol Free Toner Spray - Balance Soothe & Refresh Throughout The Day - 3.38 fl. oz
- Price
- $13.01
- Rating
- 4.6/5
- Reviews
- 2,749
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
546
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 85%
Open market
15%
- BRUMISATEUR61%
- THAYERS10%
- Mario Badescu4%
- La Roche-Posay4%
- BYOMA3%
- ANUA3%
- Open — no brand owns it (9 brands, 15%)
Demand
Toner Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
Search terms
Top Toner Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- evian facial spray147K/yr
- toner spray56K/yr
- spray toner32K/yr
- toner spray for face27K/yr
- skin spray19K/yr
- evian spray18K/yr
- evian face spray17K/yr
- spray toner for face19K/yr
- thayers facial mist14K/yr
- face toner spray15K/yr
Reviews and returns
What reviews say buyers love and hate about Toner Spray
We read the reviews and the return reasons for every product selling here.
“No scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toner Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









