Tone Soap
FailThe top 5 brands take 98% of clicks, so Tone Soap is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $226K/yr175K searches / yr
- 90-day growth
- +12.0%search demand this quarter
- Competition
- 51%top-5 click share · 7 brands · 85 sellers
Flapen Score
Tone Soap against its category
The dotted line is the Beauty & Personal Care average. Past it, Tone Soap is stronger. Inside it, weaker.
Market
The Tone Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Tone Soap 175K times last year and spent an estimated $226K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- +12.0%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $226Ka year
- Peak month
- June2.8× the quietest month
- Top search term
- tone body wash72K searches a year
02 · Price
A sale here is worth $27.92.
Listings sell for $27.92 on average, from $2.99 to $301.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $27.92 that is $3K to $7K a year per listing.
- Average price
- $27.92inside the $15 to $100 sweet spot
- Price range
- $2.99–$301.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #1,075 within Cleansers. It carries 3,598 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 92%
- Out of stock, average day
- 9.3%
- Average rank
- #1,075in Cleansers
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 3,598per listing
- Listings tracked
- 26
04 · Newcomers
3 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 11
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Tone Soap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
85
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
1%
- Brand 157%
- Brand 235%
- Brand 32%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Tone Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Tone Soap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tone body wash72K/yr
- tone soap35K/yr
- tone soap bars23K/yr
- tone body wash for men11K/yr
- tone bar soap12K/yr
- tone body wash for women9K/yr
- tone soap bars 12 pack3K/yr
- tone bar soap original3K/yr
- tone cocoa butter soap3K/yr
- tone soap bars 6 pack4K/yr
Reviews and returns
What reviews say buyers love and hate about Tone Soap
We read the reviews and the return reasons for every product selling here.
“Smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tone Soap questions
Answered from the same tracked data.









