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Tone Soap

Fail

The top 5 brands take 98% of clicks, so Tone Soap is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$226K/yr175K searches / yr
90-day growth
+12.0%search demand this quarter
Competition
51%top-5 click share · 7 brands · 85 sellers

Flapen Score

Tone Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Tone Soap is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tone Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Tone Soap 175K times last year and spent an estimated $226K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
+12.0%
Conversion, latest week
4.6%
Market size, estimated
$226Ka year
Peak month
June2.8× the quietest month
Top search term
tone body wash72K searches a year

02 · Price

A sale here is worth $27.92.

Listings sell for $27.92 on average, from $2.99 to $301.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $27.92 that is $3K to $7K a year per listing.

Average price
$27.92inside the $15 to $100 sweet spot
Price range
$2.99–$301.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #1,075 within Cleansers. It carries 3,598 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
92%
Out of stock, average day
9.3%
Average rank
#1,075in Cleansers
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
3,598per listing
Listings tracked
26

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
69 months

Products

Top Tone Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

85

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

1%

  • Brand 157%
  • Brand 235%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Tone Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Tone Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tone body wash72K/yr
  • tone soap35K/yr
  • tone soap bars23K/yr
  • tone body wash for men11K/yr
  • tone bar soap12K/yr
  • tone body wash for women9K/yr
  • tone soap bars 12 pack3K/yr
  • tone bar soap original3K/yr
  • tone cocoa butter soap3K/yr
  • tone soap bars 6 pack4K/yr

Reviews and returns

What reviews say buyers love and hate about Tone Soap

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Smell”
29%of negative reviews mention “Smell”
0.2%of orders come back
“Smells weird”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tone Soap questions

Answered from the same tracked data.