Is tone soap profitable to sell on Amazon United States?

The niche generates $226K/yr across 26 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +12.0%. Flapen's verdict: Skip it (47/100).

How competitive is the tone soap niche?

7 brands and 85 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in tone soap?

Top complaints mined from reviews: Smell, Moist/Dry, Size-Overall. The return rate is 0.2%.

When does demand for tone soap peak?

Demand peaks in Jun–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the tone soap niche?

Listings span $2.99–$301.79; the average listing price is $27.92 (sweet spot $15–$100). The average incumbent carries 3,598 reviews — the moat a new listing must climb.

tone soap

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.92

avg listing price — sweet spot $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$226K

$226K/yr · 175K searches

Growth

Okay+12.0%

90-day search growth — must beat 0% to launch

Review moat

Okay3,597.65

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$2.99–$301.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tone soap is a $226K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

tone soap market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $168K–$223K; units × avg price
Conversion rate: 4.6%
Avg BSR: #1,075
Page quality: 0%
Prime: 92%
Sponsored: 65%
Out of stock: 9.3%
Avg brand age: 69 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

TONE Exclusive57%
Tone35%
Dove2%
Ambi2%
Palmer's2%
TONE1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +12.0% search growth over the last 90 days.

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top tone soap search terms

tone body wash72K/yr +42.9%5.3% conv.
tone soap35K/yr -8.5%1.8% conv.
tone soap bars23K/yr -1.5%1.3% conv.
tone body wash for men11K/yr -18.2%6.3% conv.
tone bar soap12K/yr +12.3%1.0% conv.
tone body wash for women9K/yr -23.4%4.8% conv.
tone soap bars 12 pack3K/yr +36.6%1.8% conv.
tone bar soap original3K/yr +6.6%0.4% conv.
tone cocoa butter soap3K/yr -18.4%0.8% conv.
tone soap bars 6 pack4K/yr -55.0%1.1% conv.

All search terms

Top tone soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TONE Hydrating Body Wash for Men & Women Coconut Coconut-derived Cleansers Leaves Skin Clean Moisturized & Refreshed Long-lasting Iconic Scent All Skin Types Dermatologist-Tested 16.9 oz

TONE Exclusive$12.294.5★114 rev

TONE Hydrating Body Wash for Men & Women Coconut Coconut-Derived Cleansers Leave Skin Clean Moisturized & Refreshed Long-Lasting Scent All Skin Types Dermatologist-Tested 16.9 fl oz 2 Pack

TONE Exclusive$23.384.5★114 rev

TONE Hydrating Body Wash for Men & Women Fresh Coconut-derived Cleansers Leaves Skin Clean Moisturized & Refreshed Long-lasting Iconic Scent All Skin Types Dermatologist-Tested 16.9 oz

TONE Exclusive$12.154.5★114 rev

Tone Bath Bar Soap Cocoa Butter 4.25 oz 6 Bars

Tone$301.794.8★6,582 rev

Tone Body Wash Mango Splash 16 Ounce (Pack of 6)

Tone$24.414.8★404 rev

Newest

by launch date

TONE Everyday Body Lotion for Men & Women Fragrance Free Fast Absorbing & Hydrating Body Lotion for All Skin Types Made with Shea Butter and Vitamin E for Soft Skin Paraben-Free 12.2 oz

TONE Exclusive$9.7960 rev

5mo ago

TONE Everyday Body Lotion for Men & Women Coco Vanilla Fast Absorbing & Hydrating Body Lotion for All Skin Types Made with Shea Butter and Vitamin E for Soft Skin Paraben-Free 12.2 oz

TONE Exclusive$9.7860 rev

5mo ago

TONE Hydrating Body Wash for Men & Women Coconut Coconut-derived Cleansers Leaves Skin Clean Moisturized & Refreshed Long-lasting Iconic Scent All Skin Types Dermatologist-Tested 16.9 oz

TONE Exclusive$12.29114 rev

5mo ago

TONE Hydrating Body Wash for Men & Women Coconut Coconut-Derived Cleansers Leave Skin Clean Moisturized & Refreshed Long-Lasting Scent All Skin Types Dermatologist-Tested 16.9 fl oz 2 Pack

TONE Exclusive$23.38114 rev

5mo ago

TONE Hydrating Body Wash for Men & Women Fresh Coconut-derived Cleansers Leaves Skin Clean Moisturized & Refreshed Long-lasting Iconic Scent All Skin Types Dermatologist-Tested 16.9 oz

TONE Exclusive$12.15114 rev

5mo ago

What buyers say about tone soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell32%

“Great fragrance”

Value For Money10%

“Cheaper”

Moist/Dry9%

“Hydrates skin”

Quality-Overall9%

“Great Brand been using it for years”

Soft Feel9%

“Feels smooth”

Lather6%

“Good lather”

Suitability Dry Skin4%

“really helps dry skin”

Suitability Combination Skin3%

“Great for skin, smelled good”

Cleansing2%

“still cleans well”

Advertised Vs Actual Product1%

“Has advertised”

What buyers complain about

Smell29%

“Smells weird”

Moist/Dry4%

“This was not moisturizing for normal skin and was drying”

Size-Overall4%

“the bottle is big”

Allergies3%

“it gave me allergies”

Value For Money3%

“Expensive”

Durability3%

“Does not last at all”

Skin Health3%

“It doesn't gree with my skin don't know why”

Suitability Dry Skin2%

“This was not moisturizing for normal skin and was drying”

Ease Of Use2%

“DID NOT GET TO USE IT”

Ease Of Cleaning2%

“Ineffective at cleaning”

Top return reasons

Smell59%

Value For Money8%

Advertised Vs Actual Product7%

Size-Overall5%

Leak-Proof2%

Defective Material/Parts2%

Motor Power2%

Moist/Dry2%

Lather2%

Functionality-Overall1%

Common questions

Is tone soap profitable to sell on Amazon United States?: The niche generates $226K/yr across 26 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +12.0%. Flapen's verdict: Skip it (47/100).
How competitive is the tone soap niche?: 7 brands and 85 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in tone soap?: Top complaints mined from reviews: Smell, Moist/Dry, Size-Overall. The return rate is 0.2%.
When does demand for tone soap peak?: Demand peaks in Jun–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the tone soap niche?: Listings span $2.99–$301.79; the average listing price is $27.92 (sweet spot $15–$100). The average incumbent carries 3,598 reviews — the moat a new listing must climb.

tone soap

tone soap market data

Competition & brand share

Demand & seasonality

Top tone soap search terms

Top tone soap products on Amazon

Top sellers

Newest

Trending

What buyers say about tone soap

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Beauty & Personal Care