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Tone Body Wash

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Tone Body Wash is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 48
Market size
$480K/yr365K searches / yr
90-day growth
+78.1%search demand this quarter
Competition
68%top-5 click share · 3 brands · 7 sellers

Flapen Score

Tone Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Tone Body Wash is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tone Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Tone Body Wash 365K times last year and spent an estimated $480K. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +78.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $480K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
+78.1%
Conversion, latest week
6.5%
Market size, estimated
$480Ka year
Peak month
May2.6× the quietest month
Top search term
tone167K searches a year

02 · Price

A sale here is worth $20.20.

Listings sell for $20.20 on average, from $9.78 to $47.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $20.20 that is $30K to $40K a year per listing.

Average price
$20.20inside the $15 to $100 sweet spot
Price range
$9.78–$47.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$30K–$40K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #308 within Deodorants & Antiperspirants. It carries 127 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#308in Deodorants & Antiperspirants
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
127per listing
Listings tracked
19

04 · Newcomers

13 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
13Amazon's first-year sales bar
Average brand age
45 months

Products

Top Tone Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 234%
  • Brand 31%

Demand

Tone Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×

Search terms

Top Tone Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tone167K/yr
  • tone deodorant51K/yr
  • arrae creatine gummies26K/yr
  • tone deodorant for men30K/yr
  • arrae tone creatine gummies22K/yr
  • tone creatine gummies13K/yr
  • arrae tone23K/yr
  • arrae creatine12K/yr
  • tone gummies4K/yr
  • arrae tone gummies4K/yr

Reviews and returns

What reviews say buyers love and hate about Tone Body Wash

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt taste good”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tone Body Wash questions

Answered from the same tracked data.