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tommy bahama maritime cologne for men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 9Growth 37Conversion 36Competition 18Returns 44Price range 94Avg price 93Brand share 0Review moat 67Quality gap 33

Price range

Great$14.47–$82.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$50.90

avg listing price — sweet spot $15–$100

Review moat

Good818.17

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Growth

Okay+9.9%

90-day search growth — must beat 0% to launch

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad$37K

$37K/yr · 25K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tommy bahama maritime cologne for men is a $37K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

tommy bahama maritime cologne for men market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$38K–$51K
units × avg price
Conversion rate
2.9%
Avg BSR
#696
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
24.0%
Avg brand age
69 months
Avg seller age
164 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Tommy Bahama98%
  • maamgic2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

Top tommy bahama maritime cologne for men search terms

  • tommy bahama maritime cologne14K/yr
  • tommy bahama maritime10K/yr
  • tommy bahama maritime cologne for men1K/yr
All search terms

Top tommy bahama maritime cologne for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$6K30%$11K45%$17K60%$22K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about tommy bahama maritime cologne for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell27%

“The bottle looks so pretty and the scent smells so nice and fresh and lets just say 2 of my friends who are girls complimented how nice I smelled”

Size-Overall21%

“Fit great”

Quality-Overall14%

“Great quality”

Comfort-Overall10%

“Very comfortable”

Value For Money4%

“low price for a reason”

Advertised Vs Actual Product3%

“Exactly as described”

Soft Feel3%

“they are very soft”

Durability2%

“feels very durable”

Material Quality2%

“Comfy and great material”

Color2%

“the colors are even nicer in person”

What buyers complain about

Smell44%

“this stuff smells cheap cheap nauseatingly cheap”

Ease Of Use9%

“Unable to use”

Functionality-Overall9%

“OK BUT DOES NOT STAY :”

Size-Overall9%

“Fits hubby just tight”

Defective Material/Parts9%

“Item is bad”

Durability9%

“Unfortunately it doesn't last either”

Quality-Overall3%

“the seller isnt responsible for the quality on the product”

Advertised Vs Actual Product3%

“The ad was misleading”

Top return reasons

Size-Overall62%
Length13%
Waist Fit10%
Hip Fit3%
Color2%
Advertised Vs Actual Product1%
Thigh Fit1%
Value For Money1%
Chest Fit1%
Material Quality1%

Common questions

Is tommy bahama maritime cologne for men profitable to sell on Amazon United States?
The niche generates $37K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (34/100).
How competitive is the tommy bahama maritime cologne for men niche?
2 brands and 4 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tommy bahama maritime cologne for men?
Top complaints mined from reviews: Smell, Ease Of Use, Functionality-Overall. The return rate is 3.5%.
When does demand for tommy bahama maritime cologne for men peak?
Demand peaks in Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the tommy bahama maritime cologne for men niche?
Listings span $14.47–$82.09; the average listing price is $50.90 (sweet spot $15–$100). The average incumbent carries 818 reviews — the moat a new listing must climb.