Is tommy bahama cologne for men profitable to sell on Amazon United States?

The niche generates $654K/yr across 26 tracked products. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the tommy bahama cologne for men niche?

2 brands and 39 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tommy bahama cologne for men?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.

When does demand for tommy bahama cologne for men peak?

Demand peaks in Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the tommy bahama cologne for men niche?

Listings span $10.41–$82.09; the average listing price is $51.22 (sweet spot $15–$100). The average incumbent carries 6,979 reviews — the moat a new listing must climb.

tommy bahama cologne for men

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$51.22

avg listing price — sweet spot $15–$100

Price range

Great$10.41–$82.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Market size

Good$654K

$654K/yr · 262K searches

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.8%

90-day search growth — must beat 0% to launch

Review moat

Bad6,979.23

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, tommy bahama cologne for men is a $654K/yr Amazon United States market (262K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

tommy bahama cologne for men market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $512K–$640K; units × avg price
Conversion rate: 4.9%
Avg BSR: #894
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 10.7%
Avg brand age: 86 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 93%

Open market

Tommy Bahama86%
Nautica14%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 4.5×

Open Trend

Top tommy bahama cologne for men search terms

tommy bahama cologne for men89K/yr -3.5%3.5% conv.
tommy bahama cologne48K/yr -3.6%3.1% conv.
tommy bahama perfume for women21K/yr +7.3%2.7% conv.
tommy bahama perfume15K/yr +1.4%2.0% conv.
tommy bahama maritime cologne14K/yr -3.9%4.4% conv.
tommy bahama maritime10K/yr +44.3%3.4% conv.
tommy bahama body spray9K/yr +6.2%5.1% conv.
nautica body spray for men10K/yr -7.0%14.5% conv.
tommy bahama mens cologne6K/yr +37.6%3.8% conv.
tommy bahama body spray for men9K/yr -21.8%11.1% conv.

All search terms

Top tommy bahama cologne for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tommy Bahama Maritime Eau de Cologne for Men 2.5 Fl. Oz.

Tommy Bahama$57.044.7★946 rev

Tommy Bahama St. Barts Men Eau De Cologne for Men Notes of Sparkling Lime Guava Nectar Vanilla Palm Wood Refreshing Island-Inspired Scent Long-Lasting Fragrance 3.4 Fl Oz

Tommy Bahama$63.064.6★3,547 rev

Tommy Bahama Maritime Journey for Him 4.2 Fl Oz

Tommy Bahama$77.554.6★788 rev

Tommy Bahama Martinique Men Eau de Cologne 3.4 Fl Oz

Tommy Bahama$50.574.6★686 rev

Nautica Blue Deo Body Spray 6 fl oz (Pack of 1) Notes of Basil Jasmine and Cedarwood Mens Fragrance Long Lasting Everyday Fragrance

Nautica$10.924.5★6,111 rev

Newest

by launch date

Tommy Bahama St. Barts 3 PC Perfume Gift Set for Women Set Includes 3.4 Fl Oz Eau de Parfum + Two 0.34 Fl Oz Mini Travel Sprays Christmas Gift Stocking Stuffer for Her

Tommy Bahama$67.6352 rev

1y ago

Nautica Pure Blue Deo Body Spray 6 fl oz (Pack of 1) Notes of Eucalyptus Leather and Vanilla Mens Fragrance Long Lasting Everyday Fragrance

Nautica$10.41391 rev

2y ago

Tommy Bahama St. Barts Seascape Mens 3-pc Set

Tommy Bahama$60.8028 rev

3y ago

Tommy Bahama Seascape Eau De Parfum for Women

Tommy Bahama$65.9091 rev

3y ago

Tommy Bahama Maritime Voyage 4.2 Fl. Oz.

Tommy Bahama$73.35100 rev

4y ago

What buyers say about tommy bahama cologne for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell68%

“Fresh scent”

Value For Money9%

“Good Deal”

Quality-Overall5%

“Great quality, exactly as described, and arrived on time”

Durability3%

“Very durable”

Gifting Purpose3%

“Excellent gift choice”

Size-Overall2%

“Great fit”

Advertised Vs Actual Product1%

“Exactly what I was wanting”

Ease Of Use1%

“Simple”

Suitability Hot Weather1%

“It works great for hot weather and daily use”

Design-Overall1%

“it also still looks really nice”

What buyers complain about

Smell42%

“Scent doesn't last long”

Durability12%

“Stopped working after a month under normal usage”

Value For Money4%

“cheaper”

Leak-Proof3%

“LID KEEPS LEAKING AND HAS LEAKED MOSTLY OUT OF THE BOTLE”

Quality-Overall3%

“Low quality”

Size-Overall2%

“So big”

Strength2%

“Not strong”

Defective Material/Parts2%

“Item delivered broken”

Ease Of Use2%

“not able to be used”

Alcohol Content2%

“All alcohol and no scent”

Top return reasons

Length33%

Size-Overall32%

Color10%

Waist Fit6%

Stretchability/Expandability/Elasticity5%

Value For Money2%

Knot/Thread Quality2%