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Tom Ford Lost Cherry

Fail

Demand is soft, at -14.5% this quarter, so Tom Ford Lost Cherry is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$487K/yr258K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
67%top-5 click share · 10 brands · 91 sellers

Flapen Score

Tom Ford Lost Cherry against its category

The dotted line is the Beauty & Personal Care average. Past it, Tom Ford Lost Cherry is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tom Ford Lost Cherry market on Amazon at a glance

Shoppers on Amazon United States searched for Tom Ford Lost Cherry 258K times last year and spent an estimated $487K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $487K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
1.9%
Market size, estimated
$487Ka year
Peak month
December2.0× the quietest month
Top search term
tom ford lost cherry75K searches a year

02 · Price

A sale here is worth $99.75.

Listings sell for $99.75 on average, from $21.36 to $334.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $99.75 that is $25K to $50K a year per listing.

Average price
$99.75inside the $15 to $100 sweet spot
Price range
$21.36–$334.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$25K–$50K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,700 within Women's. It carries 699 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#1,700in Women's
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
699per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Tom Ford Lost Cherry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

91

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

8%

  • Brand 156%
  • Brand 221%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Tom Ford Lost Cherry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Tom Ford Lost Cherry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tom ford lost cherry75K/yr
  • lost cherry tom ford39K/yr
  • tom ford cherry25K/yr
  • lost cherry16K/yr
  • tom ford lost cherry perfume for women19K/yr
  • dossier ambery cherry16K/yr
  • lost cherry perfume8K/yr
  • tom ford cherry smoke9K/yr
  • lovely cherie maison alhambra11K/yr
  • lovely cherie6K/yr

Reviews and returns

What reviews say buyers love and hate about Tom Ford Lost Cherry

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Smell”
48%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smells awful”
A buyer, on “Smell”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Tom Ford Lost Cherry questions

Answered from the same tracked data.