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Tom Ford Bitter Peach

Fail

The top 5 brands take 96% of clicks, so Tom Ford Bitter Peach is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$171K/yr54K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
84%top-5 click share · 7 brands · 51 sellers

Flapen Score

Tom Ford Bitter Peach against its category

The dotted line is the Beauty & Personal Care average. Past it, Tom Ford Bitter Peach is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tom Ford Bitter Peach market on Amazon at a glance

Shoppers on Amazon United States searched for Tom Ford Bitter Peach 54K times last year and spent an estimated $171K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
3.8%
Market size, estimated
$171Ka year
Peak month
November11.9× the quietest month
Top search term
tom ford bitter peach14K searches a year

02 · Price

A sale here is worth $84.35.

Listings sell for $84.35 on average, from $8.92 to $373.28. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $84.35 that is $8K to $21K a year per listing.

Average price
$84.35inside the $15 to $100 sweet spot
Price range
$8.92–$373.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$8K–$21K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #3,047 within Men's. It carries 251 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
55%
Out of stock, average day
7.7%
Average rank
#3,047in Men's
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
251per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Tom Ford Bitter Peach products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

51

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • Brand 144%
  • Brand 229%
  • Brand 316%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Tom Ford Bitter Peach search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.9×

Search terms

Top Tom Ford Bitter Peach search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tom ford bitter peach14K/yr
  • bright peach maison alhambra12K/yr
  • bitter peach tom ford4K/yr
  • maison alhambra bright peach5K/yr
  • tom ford peach3K/yr
  • bright peach4K/yr
  • tom ford bitter peach perfume3K/yr
  • bitter peach3K/yr
  • bright peach perfume3K/yr
  • bitter peach tom ford perfume3K/yr

Reviews and returns

What reviews say buyers love and hate about Tom Ford Bitter Peach

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Smell”
79%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt smell like the original Tom Ford Bitter Peach fragrance”
A buyer, on “Smell”79% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Tom Ford Bitter Peach questions

Answered from the same tracked data.