Tokyo Milk Perfume
FailThe top 5 brands take 100% of clicks, so Tokyo Milk Perfume is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $72K/yr95K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 57%top-5 click share · 1 brands · 3 sellers
Flapen Score
Tokyo Milk Perfume against its category
The dotted line is the Beauty & Personal Care average. Past it, Tokyo Milk Perfume is stronger. Inside it, weaker.
Market
The Tokyo Milk Perfume market on Amazon at a glance
Shoppers on Amazon United States searched for Tokyo Milk Perfume 95K times last year and spent an estimated $72K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $72Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- tokyo milk31K searches a year
02 · Price
A sale here is worth $46.92.
Listings sell for $46.92 on average, from $20.60 to $125.45. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $46.92 that is $0 to $5K a year per listing.
- Average price
- $46.92inside the $15 to $100 sweet spot
- Price range
- $20.60–$125.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #912 within Women's. It carries 394 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #912in Women's
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 394per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Tokyo Milk Perfume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TOKYOMILK Eau de Parfum Discovery Set 6 Fragrances in 0.23 fl. oz. Bottles Exciting Luxury Mini Perfume for Women Long Lasting Fragrance Signature Ladies Travel Essentials
- Price
- $57.38
- Rating
- 4.1/5
- Reviews
- 959
- Age
- 7y ago

TOKYOMILK Eau de Parfum 1 fl oz 29.5 ml Luxury Spray Fragrance for Women Signature Ladies Scent Beauty & Self Care Essentials Functional & Beautiful Vanity Decor
- Price
- $46.63
- Rating
- 4.3/5
- Reviews
- 986
- Age
- 21y ago

TokyoMilk Dark Tainted Love Eau de Parfum 1.6 fl. oz 47.3 ml Dark Vanilla Bean Orchid White Tea & Sandalwood Daring Provocative & Alluring Perfume for Women Unique Feminine Scented Self Care
- Price
- $52.33
- Rating
- 4.5/5
- Reviews
- 785
- Age
- 15y ago

TOKYOMILK Dead Sexy Eau de Parfum 1 fl oz / 29.5 ml Luxury Signature Scent Fragrance Spray Elegant Perfume for Women Beautifully Designed for Display and Everyday Wear
- Price
- $46.82
- Rating
- 4.4/5
- Reviews
- 1,774
- Age
- 17y ago

TOKYOMILK Dark Bulletproof Eau de Parfum 1.6 fl oz 47.3 ml - Warm Coconut Sultry Teas Ebony Woods & Ecotic Spice - Sophisticated & Elegant Design Men & Womens Perfume Eau de Parfum Spray
- Price
- $52.91
- Rating
- 4.4/5
- Reviews
- 463
- Age
- 15y ago
Trending
estimated 90-day click momentum
TOKYOMILK Eau de Parfum 1 fl oz 29.5 ml Luxury Spray Fragrance for Women Signature Ladies Scent Beauty & Self Care Essentials Functional & Beautiful Vanity Decor
- Price
- $45.43
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 21y ago

TOKYOMILK Petite Treat Handcreme Bundle | Fragrant Moisturizing Hand Lotion | Lightweight & Quick Absorbing | Ingredients Include Green Tea & Shea Butter
- Price
- $20.60
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 5y ago

TOKYOMILK Eau de Parfum 1 fl oz 29.5 ml Luxury Spray Fragrance for Women Signature Ladies Scent Beauty & Self Care Essentials Functional & Beautiful Vanity Decor
- Price
- $46.63
- Rating
- 4.3/5
- Reviews
- 986
- Age
- 21y ago

TOKYOMILK Gin & Rosewater Eau de Parfum 1 fl. oz 29.5 ml Citrus Zest Rosewood Mimosa & Mandarin A Beautiful Balance Womens Perfume Eau de Parfum Spray for Women
- Price
- $46.84
- Rating
- 4.6/5
- Reviews
- 296
- Age
- 21y ago

TOKYOMILK Eau de Parfum 1 fl oz 29.5 ml Luxury Spray Fragrance for Women Signature Ladies Scent Beauty & Self Care Essentials Functional & Beautiful Vanity Decor
- Price
- $45.66
- Rating
- 4.3/5
- Reviews
- 305
- Age
- 21y ago
Newest
by launch date
TOKYOMILK Nocturnal Eau de Parfum 1.6 fl. oz 47.3 ml Cypress Dark Patchouli Vetiver Night Musk Sophisticated & Elegant Design Men & Womens Perfume Eau de Parfum Spray
- Price
- $52.78
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 2y ago

TOKYOMILK Ice Queen Eau de Parfum 1.6 fl. oz 47.3 ml Sparkling Citrus Osmanthus Salt Crystals Aquamarine Sophisticated & Elegant Design Men & Womens Perfume Eau de Parfum Spray
- Price
- $52.34
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2y ago

TOKYOMILK Dark Eclipse Eau de Parfum 1.6 fl. oz 47.3 ml Black Anise Mint Leaf Smoked Amber & Gardenia Sophisticated & Elegant Men & Womens Perfume Eau de Parfum Spray
- Price
- $52.70
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 4y ago

TOKYOMILK Eau de Parfum 1 fl oz 29.5 ml Luxury Spray Fragrance for Women Signature Ladies Scent Beauty & Self Care Essentials Functional & Beautiful Vanity Decor
- Price
- $45.97
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 4y ago

TOKYOMILK Eau de Parfum 1 fl oz 29.5 ml Luxury Spray Fragrance for Women Signature Ladies Scent Beauty & Self Care Essentials Functional & Beautiful Vanity Decor
- Price
- $46.78
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 92%
Open market
0%
- TOKYOMILK100%
Demand
Tokyo Milk Perfume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Tokyo Milk Perfume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tokyo milk31K/yr
- tokyo milk perfume34K/yr
- tokyomilk perfume13K/yr
- tokyomilk9K/yr
- margot elena6K/yr
- tokyo milk dark2K/yr
Reviews and returns
What reviews say buyers love and hate about Tokyo Milk Perfume
We read the reviews and the return reasons for every product selling here.
“But it also smells like dirt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tokyo Milk Perfume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









