Is tokyo milk perfume profitable to sell on Amazon United States?

The niche generates $72K/yr across 26 tracked products. 90-day search growth is -10.0%. Flapen's verdict: Skip it (43/100).

How competitive is the tokyo milk perfume niche?

1 brands and 3 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tokyo milk perfume?

Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.2%.

When does demand for tokyo milk perfume peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the tokyo milk perfume niche?

Listings span $20.60–$125.45; the average listing price is $46.92 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.

tokyo milk perfume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$46.92

avg listing price — sweet spot $15–$100

Review moat

Great394.38

avg incumbent reviews — the moat a new listing must climb

Price range

Great$20.60–$125.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$72K

$72K/yr · 95K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tokyo milk perfume is a $72K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

tokyo milk perfume market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $70K–$94K; units × avg price
Conversion rate: 1.6%
Avg BSR: #912
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 3.3%
Avg brand age: 57 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

TOKYOMILK100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top tokyo milk perfume search terms

tokyo milk31K/yr -11.7%1.6% conv.
tokyo milk perfume34K/yr -14.7%2.0% conv.
tokyomilk perfume13K/yr -5.3%1.5% conv.
tokyomilk9K/yr -5.8%1.1% conv.
margot elena6K/yr +13.4%0.2% conv.
tokyo milk dark2K/yr -10.3%1.7% conv.

All search terms

Top tokyo milk perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TOKYOMILK Eau de Parfum Discovery Set 6 Fragrances in 0.23 fl. oz. Bottles Exciting Luxury Mini Perfume for Women Long Lasting Fragrance Signature Ladies Travel Essentials

TOKYOMILK$57.384.1★959 rev

TOKYOMILK Eau de Parfum 1 fl oz 29.5 ml Luxury Spray Fragrance for Women Signature Ladies Scent Beauty & Self Care Essentials Functional & Beautiful Vanity Decor

TOKYOMILK$46.634.3★986 rev

TokyoMilk Dark Tainted Love Eau de Parfum 1.6 fl. oz 47.3 ml Dark Vanilla Bean Orchid White Tea & Sandalwood Daring Provocative & Alluring Perfume for Women Unique Feminine Scented Self Care

TOKYOMILK$52.334.5★785 rev

TOKYOMILK Dead Sexy Eau de Parfum 1 fl oz / 29.5 ml Luxury Signature Scent Fragrance Spray Elegant Perfume for Women Beautifully Designed for Display and Everyday Wear

TOKYOMILK$46.824.4★1,774 rev

TOKYOMILK Dark Bulletproof Eau de Parfum 1.6 fl oz 47.3 ml - Warm Coconut Sultry Teas Ebony Woods & Ecotic Spice - Sophisticated & Elegant Design Men & Womens Perfume Eau de Parfum Spray

TOKYOMILK$52.914.4★463 rev

Newest

by launch date

TOKYOMILK Nocturnal Eau de Parfum 1.6 fl. oz 47.3 ml Cypress Dark Patchouli Vetiver Night Musk Sophisticated & Elegant Design Men & Womens Perfume Eau de Parfum Spray

TOKYOMILK$52.7824 rev

2y ago

TOKYOMILK Ice Queen Eau de Parfum 1.6 fl. oz 47.3 ml Sparkling Citrus Osmanthus Salt Crystals Aquamarine Sophisticated & Elegant Design Men & Womens Perfume Eau de Parfum Spray

TOKYOMILK$52.348 rev

2y ago

TOKYOMILK Dark Eclipse Eau de Parfum 1.6 fl. oz 47.3 ml Black Anise Mint Leaf Smoked Amber & Gardenia Sophisticated & Elegant Men & Womens Perfume Eau de Parfum Spray

TOKYOMILK$52.7019 rev

4y ago

TOKYOMILK Eau de Parfum 1 fl oz 29.5 ml Luxury Spray Fragrance for Women Signature Ladies Scent Beauty & Self Care Essentials Functional & Beautiful Vanity Decor

TOKYOMILK$45.9730 rev

4y ago

TOKYOMILK Eau de Parfum 1 fl oz 29.5 ml Luxury Spray Fragrance for Women Signature Ladies Scent Beauty & Self Care Essentials Functional & Beautiful Vanity Decor

TOKYOMILK$46.7825 rev

4y ago

What buyers say about tokyo milk perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“Impressive scents”

Value For Money4%

“Definitely worth the money”

Quality-Overall3%

“So good so so cheap”

Durability3%

“It lasts well”

Soft Feel3%

“Instead, is very creamy”

Advertised Vs Actual Product2%

“As advertised”

Cleansing1%

“I like to put it on after the shower to make me feel extra clean”

Weight Heavy1%

“weighty feel”

Suitability Oily Skin1%

“I really like the crema formulation since it's easier to blend it on skin”

Design-Overall1%

“gothic leaning aesthetic”

What buyers complain about

Smell66%

“But it also smells like dirt”

Durability10%

“it does not last at all”

Size-Overall6%

“The size is tiny”

Value For Money2%

“not worth the cost”

Top return reasons

Smell80%

Advertised Vs Actual Product10%

Ethical Trade/Fair Trade5%

Texture/Consistency-Overall3%

Size-Overall3%

Common questions

Is tokyo milk perfume profitable to sell on Amazon United States?: The niche generates $72K/yr across 26 tracked products. 90-day search growth is -10.0%. Flapen's verdict: Skip it (43/100).
How competitive is the tokyo milk perfume niche?: 1 brands and 3 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tokyo milk perfume?: Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.2%.
When does demand for tokyo milk perfume peak?: Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the tokyo milk perfume niche?: Listings span $20.60–$125.45; the average listing price is $46.92 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.

tokyo milk perfume

tokyo milk perfume market data

Competition & brand share

Demand & seasonality

Top tokyo milk perfume search terms

Top tokyo milk perfume products on Amazon

Top sellers

Newest

Trending

What buyers say about tokyo milk perfume

What buyers love

What buyers complain about

Top return reasons

Common questions

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