Toenail Growth

Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $446K a year.

Searches, last 12 months

372K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

9.5%

Market size, estimated

$446Ka year

Peak month

January2.5× the quietest month

Top search term

keratin nail treatment116K searches a year

Listings sell for $12.64 on average, from $4.51 to $36.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $12.64 that is $25K to $32K a year per listing.

Average price

$12.64under the $15 to $100 sweet spot

Price range

$4.51–$36.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$25K–$32K

Returns

0.5%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Nail Care. It carries 8,375 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#143in Nail Care

Average rating

3.97 starsAmazon United States average 4.42 stars

Average reviews

8,375per listing

Listings tracked

24

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months