Toenail Growth
MaybeReturns run at only 0.5% of orders. But demand is soft, at -4.9% this quarter, so Toenail Growth is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 4857
- Market size
- $446K/yr372K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 62%top-5 click share · 16 brands · 39 sellers
Flapen Score
Toenail Growth against its category
The dotted line is the Beauty & Personal Care average. Past it, Toenail Growth is stronger. Inside it, weaker.
Market
The Toenail Growth market on Amazon at a glance
Shoppers on Amazon United States searched for Toenail Growth 372K times last year and spent an estimated $446K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
9.5% of searches ended in a purchase last week.
Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $446K a year.
- Searches, last 12 months
- 372K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 9.5%
- Market size, estimated
- $446Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- keratin nail treatment116K searches a year
02 · Price
A sale here is worth $12.64.
Listings sell for $12.64 on average, from $4.51 to $36.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $12.64 that is $25K to $32K a year per listing.
- Average price
- $12.64under the $15 to $100 sweet spot
- Price range
- $4.51–$36.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $25K–$32K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Nail Care. It carries 8,375 reviews at 3.97 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #143in Nail Care
- Average rating
- 3.97 starsAmazon United States average 4.42 stars
- Average reviews
- 8,375per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Toenail Growth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CND RescueRxx Daily Keratin Treatment 0.5 fl oz (Packaging May Vary)
- Price
- $20.74
- Rating
- 4.4/5
- Reviews
- 4,884
- Age
- 11y ago

Nail-Aid Keratin 3 Day Growth Nail Strengthener
- Price
- $4.57
- Rating
- 4.2/5
- Reviews
- 59,562
- Age
- 9y ago

Nail-Aid Biotin Ultimate Strength Nail Strengthener Vitamin B7 Treatment for Weak Thin & Peeling Nails Helps Grow Stronger Harder Longer Natural Nails in 3 Days
- Price
- $4.51
- Rating
- 4.3/5
- Reviews
- 14,940
- Age
- 10y ago

NAIL-AID Collagen Base + Keratin Growth + Gel Top Coat Clear 3 Count
- Price
- $13.36
- Rating
- 4.4/5
- Reviews
- 1,928
- Age
- 8y ago

Onyx Professional Hard as Hoof Nail Strengthening Cream Island Coconut Scent - Nail Growth and Conditioning Cuticle Cream Stops Splits Chips Cracks & Strengthens Nails 1 oz
- Price
- $9.38
- Rating
- 4.4/5
- Reviews
- 80,870
- Age
- 13y ago
Trending
90-day click momentum
KNHYDWD Keratin Nail Care Oil Keratin & Amino Acid Nail Oil Quick Intensive Care for Dry & Brittle Nails Fast Hydration & Repair (2 Pack)
- Price
- $13.87
- Rating
- 3.1/5
- Reviews
- 18
- Age
- 4mo ago

Identicalven Keratin Nail Care Oil 2Pcs 16ML 3 Days Nail Care Keratin & Amino Acid Nail Strengthening Oil Fast Hydration & Repair Treatment for Nail
- Price
- $10.07
- Rating
- 3.3/5
- Reviews
- 21
- Age
- 4mo ago

Keratin 3 Days Nail Care Oil Keratin & Amino Acid Nail Oil Aloe Vera & Lavender Cuticle Oil-2Pcs
- Price
- $9.93
- Rating
- 3.2/5
- Reviews
- 19
- Age
- 4mo ago

3pcs Keratin Nail Care Oil Keratin 3 Days Nail Care Oil Deeply Moisturizing Treatment For Strong Glossy Nails Contains Aloe Vera & Lavender Cuticle Oil Repairs Dry Weak Nails (16ml)
- Price
- $13.98
- Rating
- 3.7/5
- Reviews
- 31
- Age
- 4mo ago

modelones Nail Strengthener and Growth Peachy Pink Nail Polish Nail Repair for Damaged Nails Hardener Strengthening Polish Natural Concealer Foundation Toenails & Nail Care Gifts for Women
- Price
- $9.27
- Rating
- 4.2/5
- Reviews
- 15,475
- Age
- 9mo ago
Newest
by launch date
KNHYDWD Keratin Nail Care Oil Keratin & Amino Acid Nail Oil Quick Intensive Care for Dry & Brittle Nails Fast Hydration & Repair (2 Pack)
- Price
- $13.87
- Rating
- 3.1/5
- Reviews
- 18
- Age
- 4mo ago

Identicalven Keratin Nail Care Oil 2Pcs 16ML 3 Days Nail Care Keratin & Amino Acid Nail Strengthening Oil Fast Hydration & Repair Treatment for Nail
- Price
- $10.07
- Rating
- 3.3/5
- Reviews
- 21
- Age
- 4mo ago

Keratin 3 Days Nail Care Oil Keratin & Amino Acid Nail Oil Aloe Vera & Lavender Cuticle Oil-2Pcs
- Price
- $9.93
- Rating
- 3.2/5
- Reviews
- 19
- Age
- 4mo ago

3pcs Keratin Nail Care Oil Keratin 3 Days Nail Care Oil Deeply Moisturizing Treatment For Strong Glossy Nails Contains Aloe Vera & Lavender Cuticle Oil Repairs Dry Weak Nails (16ml)
- Price
- $13.98
- Rating
- 3.7/5
- Reviews
- 31
- Age
- 4mo ago

Keratin 3 Days Nail Care Oil Keratin & Amino Acid Nail Oil Aloe Vera & Lavender Cuticle Oil (2Pcs)
- Price
- $12.27
- Rating
- 3.6/5
- Reviews
- 38
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
39
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
62%
Top 20: 95%
Open market
16%
- Nail-Aid41%
- CND29%
- Generic5%
- Onyx Professional4%
- BSphinx3%
- Glintor3%
- Open — no brand owns it (10 brands, 16%)
Demand
Toenail Growth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
Search terms
Top Toenail Growth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- keratin nail treatment116K/yr
- cnd rescuerxx39K/yr
- nail aid keratin 3 day growth40K/yr
- keratin nail polish22K/yr
- cnd rescuerxx daily keratin treatment16K/yr
- nail aid keratin14K/yr
- keratin for nails13K/yr
- nail aid biotin ultimate strength14K/yr
- keratin nail strengthener17K/yr
- biotin nail polish10K/yr
Reviews and returns
What reviews say buyers love and hate about Toenail Growth
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not work as described
Did not work
Not effective
breaking as much
Doesn't Last
It comes off so easily
Showed very little improvement
No improvement
But didn't notice any major improvement
Overpowering scent
Strong chemical odor
Awful smell
Not worth the price
Expensive
Kind of pricey
Love
Great product for me -
It is just as good as the more expensive brand that I bought
Excellent product
Smells so strong
Smells like summer
Low Smell
Does the job
Effective
Its works well
Feels nice
Its super smooth
skin beautifully leaving me with a smooth
My nails are growing great
My nails are strengthened and growing
Helped my nails grow
Return
0.5% Return rate 28% Fixable by listing
Does not work as described
Did not work
Not effective
Overpowering scent
Strong chemical odor
Awful smell
Not as described
False advertising
False advertisement
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toenail Growth questions
Answered from the same tracked data.









