Toddler Nail Kit

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months

35K

Growth, 90 days vs prior 90

+9.5%

Conversion, latest week

4.7%

Market size, estimated

$30Ka year

Peak month

December6.1× the quietest month

Top search term

nail polish set for girls 10-1210K searches a year

Listings sell for $18.41 on average, from $9.56 to $34.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.41 that is $0 to $2K a year per listing.

Average price

$18.41inside the $15 to $100 sweet spot

Price range

$9.56–$34.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.6%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #326 within Nail Polish. It carries 2,026 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#326in Nail Polish

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

2,026per listing

Listings tracked

30

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months