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Toddler Hair Brush

Maybe

An estimated 0.8% of orders come back. But the average product has 18,659 reviews to catch up to, so Toddler Hair Brush is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$621K/yr928K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
24%top-5 click share · 35 brands · 78 sellers

Flapen Score

Toddler Hair Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Toddler Hair Brush is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Hair Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Hair Brush 928K times last year and spent an estimated $621K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 928K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $621K a year.

Searches, last 12 months
928K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
7.0%
Market size, estimated
$621Ka year
Peak month
November2.8× the quietest month
Top search term
toddler hair brush295K searches a year

02 · Price

A sale here is worth $9.51.

Listings sell for $9.51 on average, from $3.04 to $18.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $9.51 that is $7K to $10K a year per listing.

Average price
$9.51under the $15 to $100 sweet spot
Price range
$3.04–$18.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$10K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #192 within Hair Brushes. It carries 18,659 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#192in Hair Brushes
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
18,659per listing
Listings tracked
68

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
47 months

Products

Top Toddler Hair Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

35 rising

Sellers

78

Top-5 brand share

59%

Top 20: 92%

Top-5 click share

24%

Top 20: 66%

Open market

36%

  • Brand 127%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Toddler Hair Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Toddler Hair Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler hair brush295K/yr
  • kids hair brush138K/yr
  • toddler brush112K/yr
  • hair brush for kids61K/yr
  • kids brush44K/yr
  • toddler brush hair28K/yr
  • kids detangler brush28K/yr
  • kids brushes for hair24K/yr
  • toddler hairbrush23K/yr
  • kids hairbrush20K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Hair Brush

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Brush Quality”
7%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Disappointed with the quality control on this item”
A buyer, on “Quality-Overall”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toddler Hair Brush questions

Answered from the same tracked data.