Toddler Chapstick

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -62.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months

260K

Growth, 90 days vs prior 90

-62.2%

Conversion, latest week

6.4%

Market size, estimated

$142Ka year

Peak month

December6.2× the quietest month

Top search term

toddler chapstick49K searches a year

Listings sell for $8.50 on average, from $2.40 to $19.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $8.50 that is $2K to $4K a year per listing.

Average price

$8.50under the $15 to $100 sweet spot

Price range

$2.40–$19.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.3%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #545 within Lip Care. It carries 7,805 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#545in Lip Care

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

7,805per listing

Listings tracked

39

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months