toddler chapstick
Skip itSoft demand (-62.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$142K$142K/yr · 260K searches
Price range
Okay$2.40–$19.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.50avg listing price — sweet spot $15–$100
Review moat
Bad7,805.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-62.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toddler chapstick is a $142K/yr Amazon United States market (260K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
toddler chapstick market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $128K–$170K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #545
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.2%
- Avg brand age
- 52 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
94
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
40%
Top 20: 84%
Open market
18%
- Lip Smacker48%
- Evereden10%
- Aquaphor9%
- Townley Girl7%
- Taste Beauty4%
- Bluey4%
- Open — no brand owns it (12 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -62.2% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 6.2×
Top toddler chapstick search terms
- toddler chapstick49K/yr
- toddler lip balm28K/yr
- boys chapstick39K/yr
- bluey chapstick12K/yr
- spiderman chapstick11K/yr
- toddler chapstick non toxic 2-413K/yr
- chapstick for boys23K/yr
- kids chapstick boys15K/yr
- boy chapstick12K/yr
- boys lip balm12K/yr
Top toddler chapstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Evereden Baby Lip Balm 0.14 oz | Clean Baby Care | Non-toxic and Fragrance Free Skincare
Evereden$9.624.6★1,295 rev
Lip Smacker Marvel Lip Balm Keychain Clear & Glossy Fun & Giftable Cruelty Free - Spiderman
Lip Smacker$5.234.6★4,474 rev
Lip Smacker Lippy Pals Unicorn Flavored Moisturizing & Smoothing Soft Shine Lip Balm Hydrating & Protecting Fun Tasty Flavors Cruelty-Free & Vegan - Unicorn Magic
Lip Smacker$4.954.7★39,872 rev
Lip Smacker Disney Princess Flavored Lip Balm Party Pack 8 Count Clear For Kids
Lip Smacker$9.674.8★40,255 rev
Aquaphor Lip Repair Stick Moisturizing Lip Balm Pack Relieves Dryness 0.17 Oz Stick Pack of 2
Aquaphor$7.524.6★27,845 rev
Newest
by launch date
Bluey 5 Piece Flavored Lip Balm Set with Bluey Topper
Bluey$9.991 rev
Hot Wheels 7pc Kid Lip Balm Set with Keychain Plant-based Safe for Age 3+
Townley Girl$9.85276 rev
Toy Story 10 Pc Kid Lip Balm Set with Removable 3D Toppers Ages 3+
Townley Girl$11.94125 rev
ChapStick Lip Balm Sets Minions Banana-Nana + Variety Banana Pack (6 Sticks) Party Favors for Kids 0.15 Oz Ea
ChapStick$8.13187 rev
Miss Nella HONEY BUNNY Hypoallergenic children Lip Balm Non Toxic Make Up for kids perfect for those with sensitive skin.
MISS NELLA$6.48328 rev
Trending
90-day click momentumBluey 5 Piece Flavored Lip Balm Set with Bluey Topper
Bluey$9.995.0★
Hot Wheels 7pc Kid Lip Balm Set with Keychain Plant-based Safe for Age 3+
Townley Girl$9.854.8★
Miss Nella HONEY BUNNY Hypoallergenic children Lip Balm Non Toxic Make Up for kids perfect for those with sensitive skin.
MISS NELLA$6.484.5★
Toy Story 10 Pc Kid Lip Balm Set with Removable 3D Toppers Ages 3+
Townley Girl$11.944.3★
ChapStick Lip Balm Sets Minions Banana-Nana + Variety Banana Pack (6 Sticks) Party Favors for Kids 0.15 Oz Ea
ChapStick$8.134.8★
What buyers say about toddler chapstick
What buyers praise and complain about, mined from review topics.What buyers love
“Very Moisturizing”
“Good variety”
“Fragrance free”
“Great Value”
“SO SOFT”
“Cute gift”
“Easy to use”
“Just what I wanted”
“CHAPSTICK WORKS GREAT”
“They fit him perfectly”
What buyers complain about
“Not very moisturizing”
“The smell is off putting”
“There is a funny quality to these”
“Not worth the price”
“Doesn't last”
“Makes it very inconvenient to use”
“Applicator will not twist up so cannot be used”
“.I get a rash”
“The tubes are small”
“this stick may be very disappointing”
Top return reasons
Common questions
- Is toddler chapstick profitable to sell on Amazon United States?
- The niche generates $142K/yr across 39 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -62.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the toddler chapstick niche?
- 18 brands and 94 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in toddler chapstick?
- Top complaints mined from reviews: Moist/Dry, Smell, Quality-Overall. The return rate is 0.3%.
- When does demand for toddler chapstick peak?
- Demand peaks in Feb–Dec; the busiest month runs 6.2× the quietest.
- What does it cost to enter the toddler chapstick niche?
- Listings span $2.40–$19.65; the average listing price is $8.50 (sweet spot $15–$100). The average incumbent carries 7,805 reviews — the moat a new listing must climb.