Toddler Body Wash
FailThe top 5 brands take 100% of clicks, so Toddler Body Wash is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $1.0M/yr563K searches / yr
- 90-day growth
- +17.0%search demand this quarter
- Competition
- 97%top-5 click share · 2 brands · 54 sellers
Flapen Score
Toddler Body Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Toddler Body Wash is stronger. Inside it, weaker.
Market
The Toddler Body Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Body Wash 563K times last year and spent an estimated $1.0M. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 14.7% of those searches ended in a purchase.
Shoppers searched for this 563K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 563K
- Growth, 90 days vs prior 90
- +17.0%
- Conversion, latest week
- 14.7%
- Market size, estimated
- $1.0Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- toddler body wash145K searches a year
02 · Price
A sale here is worth $12.70.
Listings sell for $12.70 on average, from $7.99 to $20.03. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $12.70 that is $76K to $102K a year per listing.
- Average price
- $12.70under the $15 to $100 sweet spot
- Price range
- $7.99–$20.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $76K–$102K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Cleansers. It carries 15,705 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #60in Cleansers
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 15,705per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Toddler Body Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz
- Price
- $10.31
- Rating
- 4.8/5
- Reviews
- 5,487
- Age
- 4y ago

Aveeno Kids Sensitive Skin Face and Body Wash with Oat Extract Gently Washes Away Dirt and Germs Without Drying Tear-Free Hypoallergenic Kids Body Wash 18 fl. oz 2 Pack
- Price
- $20.03
- Rating
- 4.8/5
- Reviews
- 5,487
- Age
- 2y ago

Aveeno Baby Daily Moisture Gentle Baby Body Wash and Shampoo with Oat Extract 2-in-1 Baby Wash & Hair Shampoo Tear-Free pH Balanced for Sensitive Skin & Hair Lightly Scented Value Size 33 Fl Oz
- Price
- $17.50
- Rating
- 4.8/5
- Reviews
- 39,166
- Age
- 7y ago

Aveeno Kids Shampoo & Conditioner Formulated With Oat Extract to Gently Cleanse Condition & Detangle Kids Hair For Sensitive Skin and Scalp Hypoallergenic 12 Fl Oz
- Price
- $7.99
- Rating
- 4.8/5
- Reviews
- 3,851
- Age
- 4y ago

Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.
- Price
- $9.51
- Rating
- 4.6/5
- Reviews
- 1,070
- Age
- 3y ago
Trending
estimated 90-day click momentum
Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz
- Price
- $10.31
- Rating
- 4.8/5
- Reviews
- 5,487
- Age
- 4y ago

Aveeno Kids Shampoo & Conditioner Formulated With Oat Extract to Gently Cleanse Condition & Detangle Kids Hair For Sensitive Skin and Scalp Hypoallergenic 12 Fl Oz
- Price
- $7.99
- Rating
- 4.8/5
- Reviews
- 3,851
- Age
- 4y ago

Aveeno Kids Sensitive Skin Face and Body Wash with Oat Extract Gently Washes Away Dirt and Germs Without Drying Tear-Free Hypoallergenic Kids Body Wash 18 fl. oz 2 Pack
- Price
- $20.03
- Rating
- 4.8/5
- Reviews
- 5,487
- Age
- 2y ago

Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.
- Price
- $9.51
- Rating
- 4.6/5
- Reviews
- 1,070
- Age
- 3y ago

Aveeno Baby Daily Moisture Gentle Baby Body Wash and Shampoo with Oat Extract 2-in-1 Baby Wash & Hair Shampoo Tear-Free pH Balanced for Sensitive Skin & Hair Lightly Scented Value Size 33 Fl Oz
- Price
- $17.50
- Rating
- 4.8/5
- Reviews
- 39,166
- Age
- 7y ago
Newest
by launch date
Aveeno Kids Sensitive Skin Face and Body Wash with Oat Extract Gently Washes Away Dirt and Germs Without Drying Tear-Free Hypoallergenic Kids Body Wash 18 fl. oz 2 Pack
- Price
- $20.03
- Rating
- 4.8/5
- Reviews
- 5,487
- Age
- 2y ago

Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.
- Price
- $9.51
- Rating
- 4.6/5
- Reviews
- 1,070
- Age
- 3y ago

Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz
- Price
- $10.31
- Rating
- 4.8/5
- Reviews
- 5,487
- Age
- 4y ago

Aveeno Kids Shampoo & Conditioner Formulated With Oat Extract to Gently Cleanse Condition & Detangle Kids Hair For Sensitive Skin and Scalp Hypoallergenic 12 Fl Oz
- Price
- $7.99
- Rating
- 4.8/5
- Reviews
- 3,851
- Age
- 4y ago

Aveeno Baby Daily Moisture Gentle Baby Body Wash and Shampoo with Oat Extract 2-in-1 Baby Wash & Hair Shampoo Tear-Free pH Balanced for Sensitive Skin & Hair Lightly Scented Value Size 33 Fl Oz
- Price
- $17.50
- Rating
- 4.8/5
- Reviews
- 39,166
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
54
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Aveeno Baby93%
- Fairy Tales7%
Demand
Toddler Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Toddler Body Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler body wash145K/yr
- aveeno kids body wash132K/yr
- aveeno kids85K/yr
- toddler bath soap36K/yr
- kids body wash sensitive skin28K/yr
- aveeno body wash kids28K/yr
- kids sensitive skin body wash13K/yr
- non toxic body wash kids10K/yr
- body wash toddler10K/yr
- kids aveeno body wash8K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Body Wash
We read the reviews and the return reasons for every product selling here.
“doesnt have a strong scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Body Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









