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Toddler Body Wash

Fail

The top 5 brands take 100% of clicks, so Toddler Body Wash is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$1.0M/yr563K searches / yr
90-day growth
+17.0%search demand this quarter
Competition
97%top-5 click share · 2 brands · 54 sellers

Flapen Score

Toddler Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Toddler Body Wash is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Body Wash 563K times last year and spent an estimated $1.0M. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 563K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
563K
Growth, 90 days vs prior 90
+17.0%
Conversion, latest week
14.7%
Market size, estimated
$1.0Ma year
Peak month
November1.6× the quietest month
Top search term
toddler body wash145K searches a year

02 · Price

A sale here is worth $12.70.

Listings sell for $12.70 on average, from $7.99 to $20.03. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $12.70 that is $76K to $102K a year per listing.

Average price
$12.70under the $15 to $100 sweet spot
Price range
$7.99–$20.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
$76K–$102K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Cleansers. It carries 15,705 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#60in Cleansers
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
15,705per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Toddler Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 27%

Demand

Toddler Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Toddler Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler body wash145K/yr
  • aveeno kids body wash132K/yr
  • aveeno kids85K/yr
  • toddler bath soap36K/yr
  • kids body wash sensitive skin28K/yr
  • aveeno body wash kids28K/yr
  • kids sensitive skin body wash13K/yr
  • non toxic body wash kids10K/yr
  • body wash toddler10K/yr
  • kids aveeno body wash8K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Body Wash

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
26%of negative reviews mention “Smell”
0.4%of orders come back
“doesnt have a strong scent”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toddler Body Wash questions

Answered from the same tracked data.