Is tocobo sunscreen stick profitable to sell on Amazon United States?

The niche generates $371K/yr across 7 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Skip it (40/100).

How competitive is the tocobo sunscreen stick niche?

1 brands and 18 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tocobo sunscreen stick?

Top complaints mined from reviews: Allergies, Smell, Oily/Greasy. The return rate is 0.7%.

When does demand for tocobo sunscreen stick peak?

Demand peaks in Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the tocobo sunscreen stick niche?

Listings span $5.41–$17.95; the average listing price is $13.14 (sweet spot $15–$100). The average incumbent carries 594 reviews — the moat a new listing must climb.

tocobo sunscreen stick

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Good593.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.14

avg listing price — sweet spot $15–$100

Market size

Good$371K

$371K/yr · 750K searches

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+9.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$5.41–$17.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, tocobo sunscreen stick is a $371K/yr Amazon United States market (750K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 40/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

tocobo sunscreen stick market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $394K–$526K; units × avg price
Conversion rate: 3.8%
Avg BSR: #469
Page quality: 0%
Prime: 57%
Sponsored: 71%
Out of stock: 4.1%
Avg brand age: 42 months
Avg seller age: 124 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

TOCOBO100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +9.7% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.9×

Open Trend

Top tocobo sunscreen stick search terms

tocobo358K/yr +14.6%2.6% conv.
tocobo sunscreen168K/yr +4.7%5.3% conv.
tocobo sunscreen stick80K/yr +12.8%6.1% conv.
tobacco sunscreen26K/yr +32.2%5.6% conv.
tocobo protector solar22K/yr -29.8%2.6% conv.
protector solar tocobo17K/yr -11.7%2.6% conv.
tacobo15K/yr +23.8%2.7% conv.
tacobo sunscreen11K/yr +25.7%6.2% conv.
tobacco sunscreen stick6K/yr +37.5%7.0% conv.
protector solar tocobo en barra8K/yr -36.1%3.2% conv.

All search terms

Top tocobo sunscreen stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)

TOCOBO$10.774.6★323 rev

TOCOBO Bio Watery Sunscreen SPF 50 Broad Spectrum Korean Facial Sun Cream Hyaluronic Acid Lightweight Daily Face Sunblock Vegan Korean Skincare 1.35 fl oz

TOCOBO$12.734.4★570 rev

TOCOBO Cica Cooling Sun Stick SPF50+ PA++++ 1.69 fl. oz - Fermented Cica Complex Cooling Sun Stick Reduces Skin Temperature Quick Soothing Lightweight and Moisturizing Sun Stick

TOCOBO$17.954.6★1,993 rev

TOCOBO: CICA CALMING SUN SERUM SPF50+ PA+++

TOCOBO$17.794.7★1,201 rev

TOCOBO Korean Suncare Dual UV Set (Cotton Airy Sunstick+Bio Watery Suncream Pack) (Sunstick & Sunscreen 1.35 Fl Oz (Pack of 1) Dual UV (sunstick & sunscreen))

TOCOBO$12.984.8★25 rev

Newest

by launch date

TOCOBO Korean Suncare Dual UV Set (Cotton Airy Sunstick+Bio Watery Suncream Pack) (Sunstick & Sunscreen 1.35 Fl Oz (Pack of 1) Dual UV (sunstick & sunscreen))

TOCOBO$12.9825 rev

1mo ago

TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (Pack of 2) 2pcs

TOCOBO$14.3528 rev

4mo ago

TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)

TOCOBO$10.77323 rev

5mo ago

TOCOBO Mini Cotton Airy Sun stick with Silicone Key Ring Sunscreen (Mini_Stick) (Blue 1 Count (Pack of 1) (Mini_Blue 1 Fl Oz (Pack of 1) Mini_Blue)

TOCOBO$5.4117 rev

7mo ago

TOCOBO Bio Watery Sunscreen SPF 50 Broad Spectrum Korean Facial Sun Cream Hyaluronic Acid Lightweight Daily Face Sunblock Vegan Korean Skincare 1.35 fl oz

TOCOBO$12.73570 rev

1y ago

What buyers say about tocobo sunscreen stick

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Excellent product”

Smell9%

“Love the scent”

Ease Of Application8%

“Applies on clear”

Suitability Oily Skin8%

“Its good for oily skin”

Weight Light7%

“So lightweight and easy to apply”

Soft Feel6%

“It goes on smooth”

Ease Of Use5%

“Easy to use”

Moist/Dry4%

“The perfect dry down”

Suitability Combination Skin4%

“keeps skin looking nalanced”

Adhesion/Stickiness3%

“I absolutely love this sunscreen stick”

What buyers complain about

Allergies12%

“Burn in the eyes”

Smell11%

“It doesnt have any strong scent”

Oily/Greasy6%

“its very oily”

Color6%

“Yes there is no white cast”

Skin Health5%

“At the end of the day it looked my skin was peeling”

Size-Overall5%

“I was expecting a bigger container”

Sensitivity-Overall4%

“However, I have really sensitive skin and was informed that this product helps with that but it did not”

Ingredients-Overall3%

“Listing doesnt reveal actual active ingredients”

Thickness2%

“Its not so thick”

Value For Money2%

“not something thats worth the buy”

Top return reasons

Smell15%

Advertised Vs Actual Product12%

Oily/Greasy8%

Functionality-Overall6%

Size-Overall5%

Ingredients-Overall5%

Adhesion/Stickiness5%

Value For Money4%

Texture/Consistency-Overall4%

Product Condition3%

Common questions

Is tocobo sunscreen stick profitable to sell on Amazon United States?: The niche generates $371K/yr across 7 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Skip it (40/100).
How competitive is the tocobo sunscreen stick niche?: 1 brands and 18 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tocobo sunscreen stick?: Top complaints mined from reviews: Allergies, Smell, Oily/Greasy. The return rate is 0.7%.
When does demand for tocobo sunscreen stick peak?: Demand peaks in Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the tocobo sunscreen stick niche?: Listings span $5.41–$17.95; the average listing price is $13.14 (sweet spot $15–$100). The average incumbent carries 594 reviews — the moat a new listing must climb.