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Tobacco Vanille

Fail

The top 5 brands take 97% of clicks, so Tobacco Vanille is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$931K/yr366K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
77%top-5 click share · 6 brands · 60 sellers

Flapen Score

Tobacco Vanille against its category

The dotted line is the Beauty & Personal Care average. Past it, Tobacco Vanille is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tobacco Vanille market on Amazon at a glance

Shoppers on Amazon United States searched for Tobacco Vanille 366K times last year and spent an estimated $931K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $931K a year.

Searches, last 12 months
366K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
2.7%
Market size, estimated
$931Ka year
Peak month
December3.6× the quietest month
Top search term
tom ford tobacco vanille163K searches a year

02 · Price

A sale here is worth $94.70.

Listings sell for $94.70 on average, from $12.85 to $318.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $94.70 that is $47K to $71K a year per listing.

Average price
$94.70inside the $15 to $100 sweet spot
Price range
$12.85–$318.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$47K–$71K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #413 within Women's. It carries 1,583 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
2.3%
Average rank
#413in Women's
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
1,583per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Tobacco Vanille products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

60

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 213%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Tobacco Vanille search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Black Friday '25Holiday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Tobacco Vanille search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tom ford tobacco vanille163K/yr
  • tobacco vanille47K/yr
  • tobacco vanilla cologne22K/yr
  • al haramain amber oud tobacco edition13K/yr
  • tobacco vanilla14K/yr
  • tom ford tobacco vanille for men15K/yr
  • tom ford vanilla tobacco11K/yr
  • tobacco perfume9K/yr
  • vilicci car air freshener6K/yr
  • vanilla tobacco cologne10K/yr

Reviews and returns

What reviews say buyers love and hate about Tobacco Vanille

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Smell”
63%of negative reviews mention “Smell”
0.5%of orders come back
“Gross Smell”
A buyer, on “Smell”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Tobacco Vanille questions

Answered from the same tracked data.