Is tlm foundation color changing profitable to sell on Amazon United States?

The niche generates $68K/yr across 8 tracked products. 90-day search growth is -7.1%. Flapen's verdict: Skip it (40/100).

How competitive is the tlm foundation color changing niche?

7 brands and 9 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in tlm foundation color changing?

Top complaints mined from reviews: Color, Coverage, Functionality-Overall. The return rate is 2.0%.

What does it cost to enter the tlm foundation color changing niche?

Listings span $8.28–$16.81; the average listing price is $11.57 (sweet spot $15–$100). The average incumbent carries 3,418 reviews — the moat a new listing must climb.

tlm foundation color changing

Skip it

A concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Returns

Great2.0%

return rate — above 5% kills the launch gate

Avg price

Okay$11.57

avg listing price — sweet spot $15–$100

Review moat

Okay3,417.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Price range

Bad$8.28–$16.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$68K

$68K/yr · 52K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, tlm foundation color changing is a $68K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 40/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

tlm foundation color changing market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $69K–$93K; units × avg price
Conversion rate: 11.5%
Avg BSR: #338
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

TLM46%
God Blomster18%
YEUGSCKA15%
REVIGLAM7%
BestLand6%
UCANBE5%
Open — no brand owns it (1 brand, 2%)

Demand

Weekly Amazon search volume, last 27 weeks — -7.1% search growth over the last 90 days.

Open Trend

Top tlm foundation color changing search terms

tlm foundation color changing26K/yr -9.0%14.3% conv.
tlm foundation color changing for older women9K/yr -14.0%13.7% conv.
tlm7K/yr +1.1%2.5% conv.
tlm color changing foundation4K/yr +10.8%8.7% conv.
tailaimei color changing foundation3K/yr -6.5%17.3% conv.
west month foundation makeup discoloration3K/yr -28.6%3.6% conv.

All search terms

Top tlm foundation color changing products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 PACK TLM Color Changing Foundation Liquid Base TLM Concealer Cover Cream All Day Flawless Warm Skin Tone BB Cream Makeup Base Concealer for All Skin SPF15

TLM$9.854.0★2,457 rev

TLM Colour Changing Foundation 2Pack Flawless Color Changing Foundation Makeup Base Moisturizing Liquid Foundation for Women Concealer Cover Girls SPF15 Sunscreen Non-Greasy Long Lasting

God Blomster$9.974.0★2,422 rev

YEUGSCKA Color Changing Foundation 2 Pack Liquid Moisturizing Sunscreen 30ml

YEUGSCKA$9.574.0★2,386 rev

ReviGLam TLM Colour Changing Liquid Foundation Hides Wrinkles & Lines BB Cream Makeup Base Concealer Cover Moisturizing Fluid for all Skin Tone SPF15 Pack of 2

REVIGLAM$9.804.0★4,966 rev

2pcs TLM Color Changing Foundation Liquid with 2 Brushes and 2 Cosmetics Sponge Flawless Full Coverage Natural Color Face Primer Base Makeup 30ml

UCANBE$15.383.8★4,470 rev

Newest

by launch date

5PCS TLM Colour Changing Foundation Makeup Set Matte Liquid Full Coverage Oil Control Breathable Invisible Cover Concealer Foundation with Face Primer Foundation Brush Makeup Sponge

BestLand$12.911,863 rev

1y ago

TLM Colour Changing Foundation - Flawless Coverage Lightweight Formula Adapts to Skin Tone Hides Wrinkles & Lines Hydrating & Long-Lasting BB Cream Makeup Base Concealer Cover

BestLand$8.286,958 rev

1y ago

YEUGSCKA Color Changing Foundation 2 Pack Liquid Moisturizing Sunscreen 30ml

YEUGSCKA$9.572,386 rev

3y ago

2pcs TLM Color Changing Foundation Liquid with 2 Brushes and 2 Cosmetics Sponge Flawless Full Coverage Natural Color Face Primer Base Makeup 30ml

UCANBE$15.384,470 rev

6y ago

3PCS TLM Concealer Cover Cream Flawless Colour Changing Warm Skin Tone Foundation Makeup Base Nude Face Liquid Cover Concealer

ELM Game$16.811,820 rev

6y ago

What buyers say about tlm foundation color changing

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin15%

“Matched my skin perfectly”

Coverage11%

“Covers well”

Value For Money9%

“The price is so affordable”

Color9%

“Good color”

Soft Feel8%

“is super soft”

Quality-Overall7%

“This make is very cool”

Smell5%

“This stuff is okay; smells nice and fresh,”

Advertised Vs Actual Product3%

“As described”

Moist/Dry2%

“Nice moisturizer,”

Weight Light2%

“lightweight”

What buyers complain about

Color25%

“Was way off on color”

Coverage12%

“Not full coverage”

Functionality-Overall10%

“Does not work as it says”

Suitability Combination Skin4%

“Does not blend yo ur skin tone”

Smell4%

“Smells horrible”

Oily/Greasy4%

“its very greasy”

Moist/Dry3%

“not like moisturizer”

Value For Money3%

“Waste of money”

Quality-Overall2%

“Absolute trash”

Advertised Vs Actual Product2%

“Product Description is Deceptive”

Top return reasons

Color30%

Advertised Vs Actual Product17%

Coverage12%

Functionality-Overall11%

Smell7%

Color Fading/Discoloration3%

Suitability Combination Skin2%

Defective Material/Parts2%

Motor Power1%

Weight Light1%

Common questions

Is tlm foundation color changing profitable to sell on Amazon United States?: The niche generates $68K/yr across 8 tracked products. 90-day search growth is -7.1%. Flapen's verdict: Skip it (40/100).
How competitive is the tlm foundation color changing niche?: 7 brands and 9 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in tlm foundation color changing?: Top complaints mined from reviews: Color, Coverage, Functionality-Overall. The return rate is 2.0%.
What does it cost to enter the tlm foundation color changing niche?: Listings span $8.28–$16.81; the average listing price is $11.57 (sweet spot $15–$100). The average incumbent carries 3,418 reviews — the moat a new listing must climb.