Tinted Serum
MaybeProducts sell for $31.00 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Tinted Serum is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $880K/yr790K searches / yr
- 90-day growth
- +10.8%search demand this quarter
- Competition
- 68%top-5 click share · 3 brands · 59 sellers
Flapen Score
Tinted Serum against its category
The dotted line is the Beauty & Personal Care average. Past it, Tinted Serum is stronger. Inside it, weaker.
Market
The Tinted Serum market on Amazon at a glance
Tinted Serum is a $880K a year market on Amazon United States, with 790K searches a year. The top 5 brands take 100% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 790K times a year and 3.6% buy. Search demand moved +10.8% in 90 days, so the market is growing into its $880K a year.
- Search volume
- 790K
- Search growth, 90 days
- +10.8%
- Conversion
- 3.6%
- Market size
- $880K
02 · Money
The money is there.
Shoppers bought 20K to 25K units at $31.00 on average, 1,000 to 1,250 per product. Units times price is $620K to $775K a year.
- Units sold
- 20K–25K
- Units per product
- 1,000–1,250
- Average price
- $31.00
- Units × price
- $620K–$775K
03 · Shelf
Brands here are settling in.
The average listing ranks #30. 100% of listings ship Prime. 89% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 55 months.
- Average BSR
- #30
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Average brand age
- 55 months
Products
Top Tinted Serum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ILIA - Super Serum Skin Tint SPF 40 (Bom Bom ST5 1 fl oz | 30 ml)
- Price
- $47.39
- Rating
- 4.2/5
- Reviews
- 6,238
- Age
- 5y ago
LOreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid Light 2-3 1 fl. oz.
- Price
- $15.25
- Rating
- 4.4/5
- Reviews
- 3,657
- Age
- 5y ago
LOreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid Light-Medium 3-4 1 fl. oz.
- Price
- $15.18
- Rating
- 4.4/5
- Reviews
- 3,488
- Age
- 5y ago
ILIA - Super Serum Skin Tint SPF 40 (Paloma ST9 1 fl oz | 30 ml)
- Price
- $47.41
- Rating
- 4.2/5
- Reviews
- 6,238
- Age
- 5y ago
ILIA - Super Serum Skin Tint SPF 40 (Shela ST8 1 fl oz | 30 ml)
- Price
- $47.37
- Rating
- 4.2/5
- Reviews
- 6,238
- Age
- 5y ago
Trending
90-day click momentum
LOreal Paris Age Perfect Radiant Serum Foundation with SPF 50 Cream Beige 1 Ounce
- Price
- $14.91
- Rating
- 4.3/5
- Reviews
- 22,636
- Age
- 6y ago
ILIA - Super Serum Skin Tint SPF 40 (Shela ST8 1 fl oz | 30 ml)
- Price
- $47.37
- Rating
- 4.2/5
- Reviews
- 6,238
- Age
- 5y ago
ILIA - Super Serum Skin Tint SPF 40 (Baikal ST9.5 1 fl oz | 30 ml)
- Price
- $47.15
- Rating
- 4.2/5
- Reviews
- 6,238
- Age
- 5y ago
ILIA - Super Serum Skin Tint SPF 40 (Formosa ST4 1 fl oz | 30 ml)
- Price
- $47.35
- Rating
- 4.2/5
- Reviews
- 6,238
- Age
- 5y ago
ILIA - Super Serum Skin Tint SPF 40 (Ora ST6 1 fl oz | 30 ml)
- Price
- $47.53
- Rating
- 4.2/5
- Reviews
- 6,238
- Age
- 5y ago
Newest
by launch date
LOreal Paris Lumi Le Glow Skin Tint Lightweight Water-Based Tinted Serum with Foundation-Like Coverage Glow Illuminator Neutral 200 0.85 Fl Oz
- Price
- $10.33
- Rating
- 4.2/5
- Reviews
- 1,883
- Age
- 1y ago
Maybelline Super Stay Up to 24HR Skin Tint Radiant Light-to-Medium Coverage Foundation Makeup Infused With Vitamin C 118 1 Count
- Price
- $13.57
- Rating
- 4.5/5
- Reviews
- 6,598
- Age
- 3y ago
LOreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid Rosy Light 1-2.5 1 fl. oz.
- Price
- $15.06
- Rating
- 4.4/5
- Reviews
- 2,409
- Age
- 4y ago
LOreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid Very Light 0.5-2 1 fl. oz.
- Price
- $15.24
- Rating
- 4.4/5
- Reviews
- 3,299
- Age
- 5y ago
LOreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid Light 2-3 1 fl. oz.
- Price
- $15.25
- Rating
- 4.4/5
- Reviews
- 3,657
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
59
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- ILIA54%
- L'Oreal Paris44%
- MAYBELLINE2%
Demand
Tinted Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Tinted Serum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ilia super serum skin tint spf 40240K/yr
- ilia skin tint111K/yr
- loreal skin tint78K/yr
- tinted serum65K/yr
- loreal true match tinted serum40K/yr
- loreal tinted serum49K/yr
- loreal hyaluronic tinted serum23K/yr
- loreal serum foundation36K/yr
- tinted serum for face28K/yr
- loreal true match hyaluronic tinted serum17K/yr
Reviews and returns
What reviews say buyers love and hate about Tinted Serum
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Unpleasant smell
SMELLS HORRIBLE
Smells like fish
Too dark
Did not like color
Wrong color
Allergic reaction
a rash on my face
Red rash
very little coverage
Doesn't cover,
Not 100% effective for coverage
Thicker than I expected
not so thick that it actually looks like I have makeup on
A little too thick for my skin
Love
gives a beautiful natural glow
Goes on smooth with a little shine
nice soft glow
Good for skin
Perfect for sensitive skin
Great for sensative skin
Excellent, natural coverage
coverage is buildable
Good coverage
This looks so pretty and natural
Good color
Color match is great
Great quality product with lotion based
Fabulous product
Quality makeup, good price
Return
1.2% Return rate 68% Fixable by listing
Too dark
Did not like color
Wrong color
Unpleasant smell
SMELLS HORRIBLE
Smells like fish
there was no glow on my skin it did nothing looked like bare skin
Did not glow or shine
No glow
very little coverage
Doesn't cover,
Not 100% effective for coverage
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tinted Serum questions
Answered from the same tracked data.