Tinted Serum
MaybeProducts sell for $31.00 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Tinted Serum is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $880K/yr790K searches / yr
- 90-day growth
- +10.8%search demand this quarter
- Competition
- 68%top-5 click share · 3 brands · 59 sellers
Flapen Score
Tinted Serum against its category
The dotted line is the Beauty & Personal Care average. Past it, Tinted Serum is stronger. Inside it, weaker.
Market
The Tinted Serum market on Amazon at a glance
Shoppers on Amazon United States searched for Tinted Serum 790K times last year and spent an estimated $880K. All 3 brands take every click. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 790K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $880K a year.
- Searches, last 12 months
- 790K
- Growth, 90 days vs prior 90
- +10.8%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $880Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- ilia super serum skin tint spf 40240K searches a year
02 · Price
A sale here is worth $31.00.
Listings sell for $31.00 on average, from $10.33 to $47.53. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $31.00 that is $31K to $39K a year per listing.
- Average price
- $31.00inside the $15 to $100 sweet spot
- Price range
- $10.33–$47.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $31K–$39K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Face. It carries 8,417 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Face
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 8,417per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Tinted Serum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ILIA - Super Serum Skin Tint SPF 40 (Bom Bom ST5 1 fl oz | 30 ml)
- Price
- $47.39
- Rating
- 4.2/5
- Reviews
- 6,238
- Age
- 5y ago

LOreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid Light 2-3 1 fl. oz.
- Price
- $15.25
- Rating
- 4.4/5
- Reviews
- 3,657
- Age
- 5y ago

LOreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid Light-Medium 3-4 1 fl. oz.
- Price
- $15.18
- Rating
- 4.4/5
- Reviews
- 3,488
- Age
- 5y ago

ILIA - Super Serum Skin Tint SPF 40 (Paloma ST9 1 fl oz | 30 ml)
- Price
- $47.41
- Rating
- 4.2/5
- Reviews
- 6,238
- Age
- 5y ago

ILIA - Super Serum Skin Tint SPF 40 (Shela ST8 1 fl oz | 30 ml)
- Price
- $47.37
- Rating
- 4.2/5
- Reviews
- 6,238
- Age
- 5y ago
Trending
estimated 90-day click momentum
LOreal Paris Age Perfect Radiant Serum Foundation with SPF 50 Cream Beige 1 Ounce
- Price
- $14.91
- Rating
- 4.3/5
- Reviews
- 22,636
- Age
- 6y ago

ILIA - Super Serum Skin Tint SPF 40 (Shela ST8 1 fl oz | 30 ml)
- Price
- $47.37
- Rating
- 4.2/5
- Reviews
- 6,238
- Age
- 5y ago

ILIA - Super Serum Skin Tint SPF 40 (Baikal ST9.5 1 fl oz | 30 ml)
- Price
- $47.15
- Rating
- 4.2/5
- Reviews
- 6,238
- Age
- 5y ago

ILIA - Super Serum Skin Tint SPF 40 (Formosa ST4 1 fl oz | 30 ml)
- Price
- $47.35
- Rating
- 4.2/5
- Reviews
- 6,238
- Age
- 5y ago

ILIA - Super Serum Skin Tint SPF 40 (Ora ST6 1 fl oz | 30 ml)
- Price
- $47.53
- Rating
- 4.2/5
- Reviews
- 6,238
- Age
- 5y ago
Newest
by launch date
LOreal Paris Lumi Le Glow Skin Tint Lightweight Water-Based Tinted Serum with Foundation-Like Coverage Glow Illuminator Neutral 200 0.85 Fl Oz
- Price
- $10.33
- Rating
- 4.2/5
- Reviews
- 1,883
- Age
- 1y ago

Maybelline Super Stay Up to 24HR Skin Tint Radiant Light-to-Medium Coverage Foundation Makeup Infused With Vitamin C 118 1 Count
- Price
- $13.57
- Rating
- 4.5/5
- Reviews
- 6,598
- Age
- 3y ago

LOreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid Rosy Light 1-2.5 1 fl. oz.
- Price
- $15.06
- Rating
- 4.4/5
- Reviews
- 2,409
- Age
- 4y ago

LOreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid Very Light 0.5-2 1 fl. oz.
- Price
- $15.24
- Rating
- 4.4/5
- Reviews
- 3,299
- Age
- 5y ago

LOreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid Light 2-3 1 fl. oz.
- Price
- $15.25
- Rating
- 4.4/5
- Reviews
- 3,657
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
59
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- ILIA54%
- L'Oreal Paris44%
- MAYBELLINE2%
Demand
Tinted Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Tinted Serum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ilia super serum skin tint spf 40240K/yr
- ilia skin tint111K/yr
- loreal skin tint78K/yr
- tinted serum65K/yr
- loreal true match tinted serum40K/yr
- loreal tinted serum49K/yr
- loreal hyaluronic tinted serum23K/yr
- loreal serum foundation36K/yr
- tinted serum for face28K/yr
- loreal true match hyaluronic tinted serum17K/yr
Reviews and returns
What reviews say buyers love and hate about Tinted Serum
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tinted Serum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









