Tinted Moisturizer
Tinted Moisturizer clears our launch bar: a $7.3M/yr market growing +11.8% this quarter with returns at 1.6%.
Flapen Score
Top 1% of 10,978 Beauty & Personal Care niches · +21 vs the category median of 48
Is Tinted Moisturizer profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Tinted Moisturizer is a $7.3M/yr Amazon United States market (8.4M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Mar–May–Jun. Verdict: Launch it — 69/100.
Tinted Moisturizer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +11.8% over the last 90 days and 3.7% of searches end in a purchase.
$7.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 55 products
Top Tinted Moisturizer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz
- Price
- $12.82
- Rating
- 4.4/5
- Reviews
- 3,562
- Age
- 1y ago
EltaMD UV Clear Tinted Sunscreen for Face SPF 46 with Zinc Oxide Oil-Free Dermatologist Recommended For Acne-Prone Sensitive Skin 1.7 oz
- Price
- $43.43
- Rating
- 4.6/5
- Reviews
- 21,254
- Age
- 10y ago
EltaMD UV Daily Tinted SPF 40 Face Sunscreen Moisturizer with Zinc Oxide Tinted Daily Face Moisturizer with SPF Sunscreen for Dry Skin 1.7 oz Pump
- Price
- $38.73
- Rating
- 4.6/5
- Reviews
- 24,854
- Age
- 12y ago
Eucerin Sun Tinted Age Defense Face Sunscreen Lotion SPF 50 with Hyaluronic Acid Tinted Sunscreen for Face Blendable Tint for All Skin Tones Non Comedogenic and Hypoallergenic 2.5 Fl Oz Bottle
- Price
- $13.36
- Rating
- 4.4/5
- Reviews
- 3,934
- Age
- 2y ago
CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Medium 1.7 Fluid Ounce
- Price
- $13.42
- Rating
- 4.4/5
- Reviews
- 68,217
- Age
- 6y ago
Trending
90-day click momentum
Supergoop! Glowscreen SPF 40 Sunrise (Champagne Glow) - 20 mL - Glowy Primer + Broad Spectrum Tinted Sunscreen - Helps Filter Blue Light - Hydration - Hyaluronic Acid & Vitamin B5
- Price
- $18.60
- Rating
- 4.4/5
- Reviews
- 1,339
- Age
- 1y ago
e.l.f. Halo Glow Skin Tint SPF 50 Tinted Moisturizer For Light Buildable Coverage Creates A Natural Glow Vegan & Cruelty-Free 1 Fair Neutral
- Price
- $15.43
- Rating
- 4.1/5
- Reviews
- 2,198
- Age
- 1y ago
Beauty of Joseon Daily Tinted Fluid Sunscreen 12 Shades for Face Moisturizing Broad Spectrum SPF 40 Korean Skincare 50ml 1.69 fl.oz #MY220
- Price
- $12.07
- Rating
- 4.2/5
- Reviews
- 1,645
- Age
- 1y ago
bareMinerals Complexion Rescue Tinted Moisturizer SPF 30 - Tinted Mineral Sunscreen for Face with Hyaluronic Acid + Squalane - 24HR Hydrating Dewy Hydrating Skin Tint - Natural Pecan 0.5 (1.18 oz)
- Price
- $32.88
- Rating
- 4.6/5
- Reviews
- 3,251
- Age
- 1y ago
Maybelline Dream Fresh Skin Hydrating BB cream 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30 Sheer Tint Coverage Oil-Free Light/Medium 1 Fl Oz
- Price
- $7.70
- Rating
- 4.5/5
- Reviews
- 44,350
- Age
- 14y ago
Newest
by launch datee.l.f. Halo Glow Skin Tint SPF 50 Tinted Moisturizer For Light Buildable Coverage Creates A Natural Glow Vegan & Cruelty-Free 1 Fair Neutral
- Price
- $15.43
- Rating
- 4.1/5
- Reviews
- 2,198
- Age
- 1y ago
EltaMD UV Daily Tinted SPF 40 Face Sunscreen Moisturizer Tinted Moisturizer for Face with SPF Great for Dry Combination and Normal Skin 0.5 oz
- Price
- $21.94
- Rating
- 4.2/5
- Reviews
- 163
- Age
- 1y ago
bareMinerals Complexion Rescue Tinted Moisturizer SPF 30 - Tinted Mineral Sunscreen for Face with Hyaluronic Acid + Squalane - 24HR Hydrating Dewy Hydrating Skin Tint - Natural Pecan 0.5 (1.18 oz)
- Price
- $32.88
- Rating
- 4.6/5
- Reviews
- 3,251
- Age
- 1y ago
Supergoop! Glowscreen SPF 40 Sunrise (Champagne Glow) - 20 mL - Glowy Primer + Broad Spectrum Tinted Sunscreen - Helps Filter Blue Light - Hydration - Hyaluronic Acid & Vitamin B5
- Price
- $18.60
- Rating
- 4.4/5
- Reviews
- 1,339
- Age
- 1y ago
Beauty of Joseon Daily Tinted Fluid Sunscreen 12 Shades for Face Moisturizing Broad Spectrum SPF 40 Korean Skincare 50ml 1.69 fl.oz #LN110
- Price
- $13.07
- Rating
- 4.0/5
- Reviews
- 2,132
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
29 rising
Sellers
145
Top-5 brand share
59%
Top 20: 95%
Top-5 click share
35%
Top 20: 74%
Open market
36%
- EltaMD23%
- CeraVe14%
- Eucerin9%
- Beauty of Joseon7%
- MAYBELLINE5%
- DRMTLGY4%
Tinted Moisturizer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, May, Jun · busiest ÷ quietest = 2.7×
Top Tinted Moisturizer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tinted sunscreen1.7M/yr
- tinted moisturizer1.7M/yr
- skin tint1.2M/yr
- tinted moisturizer with spf942K/yr
- elta md tinted sunscreen722K/yr
- tinted sunscreen for face555K/yr
- tinted spf238K/yr
- protector solar con color253K/yr
- tinted mineral sunscreen162K/yr
- skin tint with spf131K/yr
What reviews say buyers love and hate about Tinted Moisturizer
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“Great for Sensitive Skin”
“buildable coverage”
“Color is accurate”
“Excellent Product”
“Good moisturizer”
What buyers complain about
54% of reviews“NOT fragrance free”
“Color too light”
“Not full coverage”
“Allergic Reaction”
“Very greasy”
Tinted Moisturizer return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tinted Moisturizer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
