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Tinted Eye Cream

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Tinted Eye Cream is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$968K/yr516K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
75%top-5 click share · 5 brands · 124 sellers

Flapen Score

Tinted Eye Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Tinted Eye Cream is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tinted Eye Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Tinted Eye Cream 516K times last year and spent an estimated $968K. All 5 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 516K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $968K a year.

Searches, last 12 months
516K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
8.0%
Market size, estimated
$968Ka year
Top search term
olay eye cream95K searches a year

02 · Price

A sale here is worth $23.55.

Listings sell for $23.55 on average, from $5.64 to $40.28. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $23.55 that is $47K to $59K a year per listing.

Average price
$23.55inside the $15 to $100 sweet spot
Price range
$5.64–$40.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
$47K–$59K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #161 within Eyes. It carries 3,524 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#161in Eyes
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
3,524per listing
Listings tracked
15

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top Tinted Eye Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

124

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 230%
  • Brand 35%
  • Brand 42%
  • Brand 52%

Demand

Tinted Eye Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 3.3× · 11 of 12 months tracked

Search terms

Top Tinted Eye Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olay eye cream95K/yr
  • tinted eye cream52K/yr
  • colleen rothschild65K/yr
  • colleen rothschild illuminating tinted eye cream45K/yr
  • olay eye cream for older women22K/yr
  • oil of olay eye cream27K/yr
  • olay eye21K/yr
  • olay eye serum21K/yr
  • olay ultimate eye cream20K/yr
  • olay eyes ultimate eye cream28K/yr

Reviews and returns

What reviews say buyers love and hate about Tinted Eye Cream

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Value For Money”
10%of negative reviews mention “Functionality-Overall”
0.8%of orders come back
“No results”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tinted Eye Cream questions

Answered from the same tracked data.