Tinted Chapstick

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $726K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

7.0%

Market size, estimated

$726Ka year

Peak month

December4.0× the quietest month

Top search term

burts bees tinted lip balm551K searches a year

Listings sell for $8.40 on average, from $3.64 to $26.78. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $8.40 that is $21K to $25K a year per listing.

Average price

$8.40under the $15 to $100 sweet spot

Price range

$3.64–$26.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

$21K–$25K

Returns

0.7%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #114 within Lip Care. It carries 9,189 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#114in Lip Care

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

9,189per listing

Listings tracked

27

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

55 months