Is tinted chapstick profitable to sell on Amazon United States?

The niche generates $726K/yr across 27 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the tinted chapstick niche?

10 brands and 446 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in tinted chapstick?

Top complaints mined from reviews: Color, Moist/Dry, Smell. The return rate is 0.7%.

When does demand for tinted chapstick peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the tinted chapstick niche?

Listings span $3.64–$26.78; the average listing price is $8.40 (sweet spot $15–$100). The average incumbent carries 9,189 reviews — the moat a new listing must climb.

tinted chapstick

Worth a look

Shows low returns (0.7%), but a deep review moat (9,189 avg reviews) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$726K

$726K/yr · 1.2M searches

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Price range

Good$3.64–$26.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.40

avg listing price — sweet spot $15–$100

Review moat

Bad9,188.52

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, tinted chapstick is a $726K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

tinted chapstick market data

Units sold / yr: 80K–100K; avg 2,500–3,000/product
Revenue / yr: $672K–$840K; units × avg price
Conversion rate: 7.0%
Avg BSR: #114
Page quality: 0%
Prime: 100%
Sponsored: 59%
Out of stock: 1.9%
Avg brand age: 55 months
Avg seller age: 124 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

446

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

Burt's Bees68%
Sun Bum6%
NIVEA6%
Neutrogena5%
REVLON5%
COVERGIRL4%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -4.9% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top tinted chapstick search terms

burts bees tinted lip balm551K/yr -18.2%6.9% conv.
tinted chapstick181K/yr -16.9%3.2% conv.
tinted lip balm with spf80K/yr +57.5%2.9% conv.
spf lip balm tinted39K/yr +70.5%3.0% conv.
tinted spf lip balm26K/yr +58.6%2.6% conv.
spf tinted lip balm24K/yr +64.8%2.1% conv.
tinted chapstick for women47K/yr -21.2%5.3% conv.
burt bees tinted lip balm38K/yr -4.9%5.3% conv.
burts bees lip tint33K/yr -22.9%5.7% conv.
burts bees red dahlia29K/yr +8.1%15.7% conv.

All search terms

Top tinted chapstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Burts Bees Lip Tint Balm with Long Lasting 2 in 1 Duo Tinted Balm Formula Color Infused with Deeply Hydrating Shea Butter for a Natural Looking Buildable Finish Fiery Red Dahlia (2-Pack)

Burt's Bees$8.604.6★22,760 rev

Burts Bees Tinted Lip Balm Value Pack Includes Red Dahlia Daisy and Rose 8 Hour Moisture Provides a Hint of Color Nourishing Shea Butter 100 Percent Natural Origin 0.15 oz. Three Tubes

Burt's Bees$12.414.6★22,760 rev

Burts Bees Lip Shimmer Nude Collection Tinted Lip Balm Stick Moisturizing for All Day Hydration with Natural Glowy Pigmented Finish & Buildable Color 3 Warm Shades Value Pack 0.09 oz. Three Tubes

Burt's Bees$12.024.6★2,514 rev

Burts Bees Lip Tint Balm with Long Lasting 2 in 1 Duo Tinted Balm Formula Color Infused with Deeply Hydrating Shea Butter for a Natural Looking Buildable Finish Petal Rose (2-Pack)

Burt's Bees$7.684.6★22,760 rev

Burts Bees Tinted Boosted Balm Misty Mauve Hydrating Tinted Lip Balm with Vitamin C E and F Core 24 Hour Lip Moisturizer with Responsibly Sourced Beeswax 100% Natural Origin 1 Count 0.16oz

Burt's Bees$6.904.6★2,247 rev

Newest

by launch date

Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Escape

Naturium$12.32197 rev

5mo ago

Burts Bees Tinted Lip Balm Value Pack Includes Red Dahlia Daisy and Rose 8 Hour Moisture Provides a Hint of Color Nourishing Shea Butter 100 Percent Natural Origin 0.15 oz. Three Tubes

Burt's Bees$12.4122,760 rev

7mo ago

Sun Bum SPF 30 Sunscreen Bonfire Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz

Sun Bum$8.48174 rev

8mo ago

COVERGIRL Clean Fresh Tinted Lip Balm SPF 15-20 - Orange You A Cutie with Mineral Sunscreen Moisturizing Vegan Formula 0.14oz

COVERGIRL$5.7011,585 rev

1y ago

Burts Bees Tinted Boosted Balm Misty Mauve Hydrating Tinted Lip Balm with Vitamin C E and F Core 24 Hour Lip Moisturizer with Responsibly Sourced Beeswax 100% Natural Origin 1 Count 0.16oz

Burt's Bees$6.902,247 rev

1y ago

What buyers say about tinted chapstick

What buyers praise and complain about, mined from review topics.

What buyers love

Color38%

“Beautiful colors”

Moist/Dry17%

“Very Moisturizing”

Soft Feel7%

“Soft feel”

Quality-Overall6%

“Great product exactly what I was hoping for”

Smell6%

“It smells fruity”

Value For Money3%

“Great value”

Advertised Vs Actual Product1%

“As advertised”

Protection1%

“Extra layer of protection”

Durability1%

“it stays on for quite some time”

Texture/Consistency-Overall1%

“Creamy texture”

What buyers complain about

Color21%

“Color fades fast”

Moist/Dry14%

“Not as hydrating”

Smell5%

“Bad smell”

Durability4%

“Doesnt last”

Adhesion/Stickiness4%

“not as sticky as some Ive tried”

Size-Overall2%

“now it doesnt fit or stay on”

Value For Money2%

“Not worth price”

Quality-Overall2%

“Bad quality”

Product Condition2%

“it appeared used”

Ingredients-Overall2%

“Missing in ingredient list”

Top return reasons

Color42%

Advertised Vs Actual Product11%

Moist/Dry6%

Smell5%

Product Condition5%